A Comprehensive Set of Services that Delivers the Outcomes of Marketing-Automation and Sales-Enablement Programs A key focus of the Avitage iNgage program is to help customers create, manage and deliver compelling, relevant content aligned to and in support of the customer buying process. This content also enables sales to quickly and easily access and consume subject-expert knowledge to better prepare for customer conversations. It provides support to sales for multiple methods of customer engagement—touch points—that impact sales productivity and efficiency.
Avitage Vision Our vision is to enable every business professional to assemble and deliver a custom video or webinar, tailored to any constituent, anytime they desire, quickly, easily, with acceptable professional quality and desired business results. This does not mean they must produce the source content. On the contrary, to realize this vision, organizations must accommodate the realities that business professionals lack the time, desire, creative or technical skills to do this with traditional methods. But consider the potential impact this could have on your customers, prospects, partners, internal communications and marketing and sales professionals if this could be achieved. More than a vision, we have developed methods that are part of our iNgage program that make this a reality.
Marketing Automation Companies involved in a complex, business-to-business sales process are experiencing a dramatic change in customer buying. The Internet has enabled buyers to operate in stealth mode far deeper into their buying process by providing convenient access to a broad range of information that reduces their perceived need to call on vendors for help—especially in early stages when problems are being diagnosed, perceptions are being formed and buying criteria are being established. Marketing automation provides vendors the ability to identify and track buyers as they progress through their process. Through a combination of buyer-oriented content, web-delivery methods and automated delivery and tracking, companies are looking to make it easier for buyers to find them. The end objective is to establish relationships—and earn permission—to continually communicate with and educate buyers to the point they are ready to formally engage with a vendor. As a result, vendors actually "get in the game." Ideally, they gain an advantage and accelerate the buying process. This reduces competitive risk and raises revenue and profits.
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