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You’vesuccessfully published and launched your book…Bu then, crickets…Are readers bored with your posts? Do they hate your book?No! Chances are your readers aren’tyet aware that your book exists! Shelf Life: A Field Guide to Long-Term Author Success is an essential companion for authors looking to sustain and grow their book’ssuccess long after the launch. Packed with actionable strategies, this guide walks you through the often-overlooked steps of postpublishing marketing, from engaging readers through social media and email campaigns to securing book reviews, organizing book tours, and leveraging partnerships with bookstores, libraries, and book clubs.Whether you’rea debut author or a seasoned writer, Shelf Life empowers you to navigate the evolving world of book marketing with confidence and creativity. Learn how to build a loyal readership, maintain visibility, and give your book the shelf life it deserves.