A freelance creative designer who is skilled in content creation and graphic design. About
Skills
Graphic Design
Creative Direction
Content Creation
Videography
Video Editing
Video Directing
Education
Visual Communication Design in Institut Teknologi Bandung
(August 2018 - June 2022)
High School Student in SMAN 6 Jakarta
(August 2015 - May 2018)
Freelance Creative Designer, Tokopedia (August 2022 - now)
Graphic Design Intern, Zou Studio (May 2023-July 2023)
Art Intern in Maleo Social, Flock Creative Network (May 2021 - August 2021)
Graphic Design Intern in PT. Skookum Pemuda Karya (August 2020 - October 2020)
Graphic Design Intern in Remmi Studio Bandung (August 2019 - March 2020)
Laison Officer for VIP Guests in Art Jakarta 2019 (September 2019)
Email nicetomeetyou.jilie@gmail.com
Phone Number 087784758945
Based in Jakarta
Head of Documentation Team for Art Performance by ITB Art and Design Faculty (July 2019)
1st Winner of #JakartaRumahku2018 Video Competition by Lumix Indonesia, SabangMerauke, Vosfoyer Creative Consultant.
(July 2018)
“Working with brands who want a younger, fresh, and up-to-date approach.”
“Let’s keep it simple. Focus on how the graphics compliment the food and beverages.”
JESS AND NAD, ZOU STUDIO
Little Talk is a small cafe in Urban Forest Cipete. I created simple and timeless designs for their daily social media content.
“Listen to the track first! And if you could use our color scheme, that would be great.”
CHIKA OLIVIA, PIANIST OF LITTLEFINGERSReleasing their own holiday album, Littlefingers, a jazz band from Jakarta wanted me to design their cover artwork for their single.
Using elements related to the song “JAP” or “Joy and Peace”, i constructed the final artwork with holiday elements and their signature color palette.
“We
a great first impression
KINE wanted to rebrand theirselves, so I designed a pitch deck template that resonated with their visual identity and preferences. A perfect balance between professional and friendly, this pitch deck made a great first impression on new potential clients.
Sherie is a shaving product brand I did for my intern project while in Zou Studio. I based the logo on the pink orchid that symbolizes feminine grace and strength. This celebration of feminity and embracing this new stage in life is exactly what Sherie stands for. I wanted to capture that by using more organic and delicate shapes to resemble the pink orchid and to create a feminine feel to the logo.
The brand sherie wanted to emphasize the “she” in the brand’s core values. One of the values is guiding young girls for a positive look on shaving while going through the trials of womanhood. Making a personification out of that, Sherie is the character I want for this brand young and unapologetic personality.
Creating graphics according to Tokopedia’s social media guideline to promote brands and products who are affiliated.
Once More with Feeling
Tokopedia wanted a very “low” production and more of a “meme” approach for their content to convey the brand’s “young” and “unserious” personality.
I was responsible to create content for their food segment promoting Tokopedia NYAM and Tokopedia NOW! that features food and drinks. The brief was to make easy and simple recipes from both of those app features.
Tokopedia is known for their unique and unconventional products. I was responsible to create simple videos showcasing these products to help gain sales.
One experience I had creating content for Tokopedia is to direct KOLs, other content creators, and hired talent. Being in charge, I learned to communicate the story and brief to the designated talent and videographer
Tokopedia wanted a more young and “gen-z” approach to their TikTok account. I achieved that by creating more “meme” inspired content with “Toped” the green owl
Once More with Feeling
2023
While I was interning at Zou, I was responsible for Citibank’s social media graphic content. Creating promotionals and seasonal greetings according to their brand guideline to create a cohesive brand look.
This campaign being my final university project had a purpose to educate university students on basic financial literacy. Using a more youthful and friendly approach, I was able to create an appealing look to the campaign.
Having university students as the main target audience, I created offline activations to raise awareness of the campaign in actual campuses around Indonesia.
“Thanks
Zou Studio wanted me to create simple social media content to showcase their portfolio. Clients such as BIRU, Urban Forest, Herbana Mindful Mother, and Spotify IRL was a part of this studio’s history.
Once More with Feeling
Coprinicus Cormatus is a type of mushroom that inspired my friend’s fashion project. As the videographer, editor, and director, i asked the models to pose in a way how the mushroom would pose, in a whimsical and sprouting way.
Alaska’s Fireworks is a children’s storybook I did for a university assignment. I took inspiration from my pet dog named “Alaska” as the leading character of this book.
The story is about Alaska’s fear of hearing fireworks. I designed the illustrations to travel inside the spreads of the storybook to encapsulate continuity throughout the whole story.
“I have a pet white cat, can we make that into the logo?”
Scope of Work
Brand Design
Consists of Brand Identity
Packaging
Promotionals
Project Freelance Creative Designer
DAVID HALIM, FOUNDER OF WHITE CAT STUDIO
White Cat Studio is a music studio based in South Jakarta. White Cat’s ultimate inspiration definitely comes from the famous “Lucky Cat”. Giving it a more updated and fun take, the logo assembles around this cat.
The look we’ve wanted to achieve is a classic serif font with a modern and welcoming feel.
