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MAHARAJA

Brand Manual Maharaja Group of Colleges


1

research

about visual identity

about visual identity design? 2 Brand Manual

Maharaja Group of Colleges


What is effective identity design? • clear schematic perception of the institution • should be bold, direct and memorable • unique in its own domain of identities • communicate with institutions persona • work well with media and scale • work in black and white and in color


1

research

analyzing previous identity

previous visual identity Analysed the existing visual identity and redesigned the identity while considering current industry standards and retaining the core values of existing visual identity.

4 Brand Manual

Maharaja Group of Colleges


battle shield flag-like shape trident visuals

capital M sunlight maharaja

sharp edges bold outlines warm colors features


1

research

brief & keywords

generation of brief & keywords These 3 words acted like a baseline throughout the process of creating identity & consolidated the semantics of the symbol created. which will also be helpful while drawing out relevant strategies for further execution during promotions and other deliverables.

6 Brand Manual

Maharaja Group of Colleges


01 Udaipur

The city of rich heritage and heavenly beautiful lakes & mountain ranges. Its history is a gift of iconography that was dominated by Rajput dynasties.

02 Royal

is the most perfect word to describe the architecture and campus life and also the founding society of MGC has it in common.

03 Modern

Along with the unique strong history the current standards are taken into consideration, which stands firm for progressive nature of MGC.


1

research

regional colleges

regional colleges study of some probable competitors’ identity says that they are yet to jump into the flow of modernized identity. MGC has an advantage over others in this aspect.

8 Brand Manual

Maharaja Group of Colleges


1

research

industry standards

current trend Here are few examples of famous univeristy rebrandings done recently. Our observations are that exceptionally simplified quite significantly in order to be applicable in a variety of media.

10 Brand Manual

Maharaja Group of Colleges


2

visual identity symbol

In order to conform with current industry standards the existing identity had to be symplified the most effective way through that was mergeing the function of shield, trident and letter M. While Sunlight has been retained in a modern way. This symbol has laid out a strong foundation for the visual identity system.

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Maharaja Group of Colleges


2

visual identity monogram

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Maharaja Group of Colleges


MAHARAJA


2

visual identity centralized

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Maharaja Group of Colleges


MAHARAJA

Royal’s Educational Society

MAHARAJA GROUP OF COLLEGES


2

visual identity

centralized with address

18 Brand Manual

Maharaja Group of Colleges


MAHARAJA

Royal’s Educational Society

MAHARAJA GROUP OF COLLEGES

NH 76, Airport Road, Debari, Udaipur Phone No : +91 294 249 1533 / 34


2

visual identity horizontal A

20 Brand Manual

Maharaja Group of Colleges


MAHARAJA

MAHARAJA GROUP OF COLLEGES


2

visual identity

horizontal A with address

22 Brand Manual

Maharaja Group of Colleges


Royal’s Educational Society

MAHARAJA

MAHARAJA GROUP OF COLLEGES Airport Road, Debari, Udaipur Phone No : +91-294-2491533


2

visual identity

horizontal B with address

24 Brand Manual

Maharaja Group of Colleges


Royal’s Educational Society

MAHARAJA

MAHARAJA GROUP OF COLLEGES NH 76, Airport Road, Debari, Udaipur, Rajasthan, India Phone No: +91 294 249 1533/34, 249 1277


2

visual identity vertical A

26 Brand Manual

Maharaja Group of Colleges


MAHARAJA

MAHARAJA GROUP OF COLLEGES


2

visual identity vertical B with address

28 Brand Manual

Maharaja Group of Colleges


MAHARAJA

NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277

MAHARAJA GROUP OF COLLEGES

Royal’s Educational Society


3

style constraints

thin outlines - for engraving, vinyl cutting, lesser cutting

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Maharaja Group of Colleges


3

style constraints

bold outlines - for screen printing, die cutting

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Maharaja Group of Colleges


3

color constraints

multicolor & B/W on gradient background

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Maharaja Group of Colleges


3

text color constraits on dark and light backgrounds

36 Brand Manual

Maharaja Group of Colleges


MAHARAJA

MAHARAJA

Royal’s Educational Society

Royal’s Educational Society

MAHARAJA

MAHARAJA

NH 76, Airport Road, Debari, Udaipur Phone No : +91 294 249 1533 / 34

NH 76, Airport Road, Debari, Udaipur Phone No : +91 294 249 1533 / 34

GROUP OF COLLEGES

GROUP OF COLLEGES


3

text color constraits on dark and light backgrounds

38 Brand Manual

Maharaja Group of Colleges


Royal’s Educational Society

MAHARAJA

MAHARAJA GROUP OF COLLEGES Airport Road, Debari, Udaipur Phone No : +91-294-2491533

Royal’s Educational Society

MAHARAJA

MAHARAJA GROUP OF COLLEGES Airport Road, Debari, Udaipur Phone No : +91-294-2491533


3

text color constraits on dark and light backgrounds

40 Brand Manual

Maharaja Group of Colleges


Royal’s Educational Society

MAHARAJA

MAHARAJA GROUP OF COLLEGES NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277

Royal’s Educational Society

MAHARAJA

MAHARAJA GROUP OF COLLEGES NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277


3

text color constraits on dark and light backgrounds

42 Brand Manual

Maharaja Group of Colleges


MAHARAJA MAHARAJA

NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277

MAHARAJA GROUP OF COLLEGES

Royal’s Educational Society

NH 76, Airport Road, Debari, Udaipur, Rajasthan (India) Phone No: +91 294 249 1533/34, 249 1277

MAHARAJA GROUP OF COLLEGES

Royal’s Educational Society


4

institute seal inverted space

44 Brand Manual

Maharaja Group of Colleges


|| | | | | | | |

H MA

AR

A

GR

DA IPU R |||||||||

Y

RO Y

IET

T I ONA A C U LS D E OC ’L S A

U , S OU E P OF COLLEG


4

sub branding

branding of departments of institutes

46 Brand Manual

Maharaja Group of Colleges


Royal’s Education Society

MAHARAJA

MAHARAJA COLLEGE OF ENGINEERING

ELECTRONICS & COMMUNICATIONS

Royal’s Education Society

MAHARAJA

MAHARAJA COLLEGE OF ENGINEERING

COMPUTER AND TECHNOLOGY


4

sub branding

branding of departments of institutes

48 Brand Manual

Maharaja Group of Colleges


Royal’s Education Society

MAHARAJA

MAHARAJA COLLEGE OF ENGINEERING

MECHANICAL ENGINEERING

Royal’s Education Society

MAHARAJA

MAHARAJA COLLEGE OF ENGINEERING

STRUCTURAL ENGINEERING


to be continued....

Brand strategies, ambiance design, installation design, stationery design and other publications will be included in the prsentations to follow.

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Maharaja Group of Colleges



Mgc brand manual