JIGNESH SHAH'S ODIN
Revolutionised the Indian Capital Markets
INTRODUCTION
When India was just beginning to find its footing in modern financial systems, Jignesh Shah was already a step ahead. He wasn’t just thinking about technology; he was thinking about impact. He found solutions that not only worked for the markets but also the people. From product innovation and skill development to job creation and sustainable incomes, especially for small investors and those in semi-urban and rural areas, his work was rooted in inclusion.
The success of ODIN was deeply connected to the broader vision of Jignesh Shah NSEL, which focused on building inclusive and scalable financial market ecosystems. That same commitment to accessibility and innovation ran through the development of ODIN.
ENABLING SEAMLESS TRADING ACROSS MARKETS
ODIN became the heartbeat of Indian trading soon after it was launched in 1998. Even today, it continues to be the go-to platform for brokerage houses across the country. Built by Jignesh Shah Financial Technologies, now known as 63 Moons, this trading solution didn’t just survive the competition, it outpaced some of the biggest players in the game.
As with his work at Jignesh Shah NSEL, the goal was always about democratizing access to markets — whether it was commodities through NSEL or securities via ODIN.
From equities and forex to commodities and derivatives, ODIN handled everything. And it didn’t just stop at placing trades. It covered the full trade life cycle (from pre-trade to post-trade), making it a truly end-toend solution, as envisioned by Jignesh Shah Financial Technologies (now known as 63 Moons).
TRUSTED PARTNER FOR BROKERS
So, what truly made ODIN special? A few key strengths that made it a trusted partner for brokers across India.
Then came flexibility. ODIN wasn’t a one-sizefits-all solution. It was designed to work across multiple delivery channels
First, its robustness and scalability. Whether a user was handling a few trades or thousands a minute, ODIN held its ground.
Customisation was another big win. From exclusive search and filtering tools to user-friendly, customisable views at every level
And perhaps one of the most game-changing features: location didn’t matter. Thanks to its ability to operate over a heterogeneous network.
PRODUCTS LAUNCHED ON ODIN
Pioneering the Future of FinTech
Built on the latest technologies, ODIN Wave offered a simple UI and fresh UX, catering specifically to the new generation of traders
A truly disruptive tool, ODIN Voice combined the power of Artificial Intelligence, Cloud Computing, Natural Language Processing (NLP), and Analytics.
This was where trading met gaming. By incorporating joystickdriven trading, ODIN Joytrader brought speed and excitement to the trading world
The ODIN BOT could be accessed across various social media platforms like Twitter and Facebook as well as through all types of ODIN terminals.
One of the simplest yet most revolutionary offerings, eKYC allowed traders to open accounts instantly through Aadhaar Card based verification.
A REVOLUTION THAT EVOLVED WITH THE TIMES
Created and nurtured by Jignesh Shah and 63 moons, ODIN continuously adapted to meet the ever-changing needs of the brokerage ecosystem, empowering both brokers and investors alike.
From its early days in 1998, ODIN transformed the way markets operated in India, leaving a lasting legacy on the country's financial infrastructure and ensuring that the names Jignesh Shah and 63 Moons are etched in gold. However, as with all great innovations, change was inevitable. In early 2025, 63 Moons Technologies sold ODIN to Synapsewave Innovations, marking the end of an era and the beginning of a new chapter. Although Jignesh Shah is known for Jignesh Shah NSEL
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