Purchasing Power A Key Factor To Succeed In The Business World- Jignesh Barasara A number of start-ups are setup all over the globe. Out of these a few grow into big enterprises and rule the business world for years. Some fizzle out within an exceptionally short span of time. Others survive for a few years and then fall short somewhere and then go bust. Then what can be the reasons for such success stories and failures Jignesh Barasara wished to know. Actually you cannot attribute a single reason for all the failures and successes. Each of the start-ups is a brainchild of some brilliant person. All the ideas will be good. However, these should be implemented in a proper way to taste success is what he is told by some experts in business.
Further he gets to know that many factors need to be considered and key factor is the purchasing power of any community. What is this purchasing power then? In some towns and cities the shopping culture is extraordinarily great. Here the purchasing power is high. So you need to know your target audience and then approach them for the sale of your products and/or services. This purchasing power of the community or audience plays an important role in the success and failure of