Janice Harper's Maximum Payoff Guide for Sellers

The EXP STORY

eXp Realty

is one of the fastest-growing residential and commercial real estate companies and has a global community designed and powered by agents.

eXp Realty has transformed the real estate experience through innovation and technology, offering some of the most powerful online marketing tools and virtual technology in order to create a world-leading real estate brokerage model. eXp’s innovative business model offers an unparalleled compensation package through a generous commission structure, a unique revenue program and the potential to earn eXp World Holdings stock awards (Nasdaq: EXPI). Agents can earn stock for various achievements such as closing their first transaction as well as the opportunity to earn back their yearly commission cap in stock.

THE QUICK HITS

• eXp is one of the fastest-growing residential real estate brokerages in the world, with a presence in 11 countries: United States, Brazil, Australia, Canada, France, India, Mexico, Portugal, South Africa, Puerto Rico and the United Kingdom.

• eXp Realty’s spectacular growth and success continue to be recognized, landing in the top five of several categories of the elite 2020 REAL Trends 500 Report today, including being named the No. 1 mover in transactions, the No. 1 independent in the country, and No. 3 in closed transaction

• EXP Holdings own the following companies:

• Virbela-VIRTUAL WORLD PLATFORM

• SUCCESS ENTERPRISE-World’s most revered professional and personal development media platforms, including SUCCESS magazine.

• Showcase IDX-Showcase IDX is the leading IDX plug-in for WordPress

Who Is Janice Harper?

❚ Owner of Janice Harper Properties

❚ Experienced entrepreneur and small business owner

❚ Extensive experience in sales, marketing and negotiation for large corporations such as Johnson & Johnson Medical Corporation and the innovative leading internet company, WebMD

❚ Top 10% of Realtors in the Charleston Tri-County area

❚ Realtor of Distinction

q Certified Luxury Agent

q Certified Million Dollar Producer

q Realtor since 2006

Professional Designations and Accolades

Our Points of Difference

• Building Full time sales team including a customer service coordinator.

• Extensive luxury database to facilitate networking between buyers and sellers

• Easy exit listing agreement

• Extensive database of vendors to help assist in getting your home sold including staging services

• Extensive syndication of all luxury properties on over 200 major websites

• 30 hours weekly contacting prospective buyers & sellers

• Team is coached by one of the leading real estate consultants in the country.

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

–Josh E..

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

O ur Mission

Janice Harper Properties creates raving fan customers by outperforming Real Estate industry norms in ways that sell your home for:

❚ more money,

❚ in less time, and

❚ with fewer hassles.

–Josh E..

1623 Diddy Dr. $695,0000

1414 Dupree Creek $1,215,000

728, Stucco Lane $928,00000

700 Royal Avenue $2,325,000

507 Hickory Cv. $753,000

1994 Sandy Point Lane $1,080,000

Luxury Homes Sold By

Janice Harper Properties

11 Beachwood E $2,125,000

46 Morgan’s Cove $1,150,000

30 Morgan’s Cove $935,000

24 Beachwood $1.050,000

37 Waterway Island $1,350,000

5483 Back Bay $1,250,000

Luxury Homes Sold by Janice Harper Properties

1708 Bowline Dr. $730,000

2713 Cane Break Ln. $803,000

2829 Stay Sail Way $675,000

2816 River Vista $580,000

1341 Langford Rd. $895,000

415 Rice Hope $488,0000

Luxury Homes Sold By

Janice Harper Properties

134 Eston Drive $481,000

214 Little Palm L 1,575,000

1916 Mahone $515,000

1492 Longspur Dr $515,000

405 A Shipwatch $600,000

2403

Homes Sold By

Janice Harper Properties

46 Morgan’s Cove

57 Morgan’s Cove

47

6819 Back Bay $792,500

26 Yacht Harbor $833,500

Luxury Homes Sold By

26 Morgan Cove $670,000

22 Morgan’s Cove $880,000

44 Morgan’s Cove $695,000 96 Seaside Cottage $786,000

66 Ocean Point $1,1700,000

127 Grand Pavilion $727,500

We Pay Attention

1 Pricing strategy

2 Property presentation

3 Aggressive marketing

1 Pricing Strategy

90% of any great marketing plan is pricing your home in the right range

❚ The price must be below those homes that offer more features or your home will sit on the market until they sell first

❚ The price a home will sell for is ultimately determined by what a buyer is willing to pay

PRICING IS THE #1 FACTOR IN YOUR HOME SELLING FASTER AND FOR THE MOST AMOUNT OF MONEY!

1 What determines Price?

We can’t control location, competition, and market conditions, but we must consider them in setting the optimal listing price!

“I have been very pleased with my whole experience with Janice and her assistant, Emily. Janice discussed and advised me when we first listed and never pressured me into lowering the sales price. Emily was there to answer any questions and ensured that the closing went smoothly and efficiently. I would highly recommend them to any potential seller or buyer.”

-Bud S.

1 What’s Important to You…

TIME OR MONEY?

DETERMINING AN EFFECTIVE PRICING STRATEGY WILL YIELD THE MAXIMUM NUMBER OF SHOWINGS AND LEAD TO A GREAT OFFER.

1 The Optimal Listing Price

GENERATES OFFERS

This is how we gauge whether your price is attracting buyers in the current market.

The market is constantly changing, and buyers ultimately determine market value.

The Power of Pricing

The Power of Pricing

SELLER’S MARKET

SELLER’S MARKET

In a market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.

PRICE RIGHT AND ATTRACT BUYERS!

BUYER’S MARKET

BUYER’S MARKET

If sellers fall behind a market with falling home values, they can end up chasing the market down, because their home values are always falling faster than their price reductions..

1 We use “Price Bracketing” TO SET YOUR PRICE RIGHT…

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

–Josh E..

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

–Josh E..

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

–Josh E..

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

–Josh E..

2 First Impressions SELL HOUSES

2 Property Presentation

How your home shows in person, in pictures and online are all very important in getting top dollar for your home in today’s market.

“Only certain things matter when working with a realtor:

1) Market knowledge

2) Experience

FIRST IMPRESSIONS LAST A LIFETIME.

3)Service; and

4) The ability to listen and appreciate the client’s desire/goal. Janice has everything that matters and she is a true professional.”

-Jason B

3 We Use A Professional

PHOTOGRAPHER

According to the Wall Street Journal, only 15% of home listings use high-end photography, yet these homes attract more attention, sell faster and for more money than comparable homes using nonprofessional listing photographs.

“IN REAL ESTATE, A PICTURE IS WORTH $1,000 OR MORE.”

3 Maximize Exposure propertiesforsaleincharlestonsc.com

6 costly mistakes home buyers make when moving up to a larger home and how to avoid them

A re ha t beenle d whi h identifies the 6 mo first h me, o planni on d st tak ha k m yo exth me, b how n he y u b th

ider tha e S ble changes Y M Kn wBefor You Buy in he y y u appr h m gage H ing h right inf mat shoppng d e smal dif e - m k ao dif n in hs

ces in he y you tu al iato y m gage st e you aly h ands f dollars wha need kn dyear pe

h buye ke h buyin al ha info ou lf ident d h id h st

aho M ag egula h hanged significant o h last inside h pr p ed FREE h me fo top dolla d w h

CALL NOW to fi d m is kes.Y nn taf dt h h h me ellingproce adv t emen

y s, akin y op o pe al p rt nt led “6 Thi gs th hassles h ca b asso iat d

Wh h y ab bu extm bou th facto volved er t h iss industry ify seri bout elling o O der th port NOW o fi d h b mo t g fo

www.BestBuysInCharleston.com

Luxury Marketing

In order to get your home the exposure and attention it deserves, we invest both time and money to have your home featured in the following:

Proxio Pro-International luxury real estate site that offers global marketing and international credibility. It allows viewers to translate the listing to over 19 different languages and includes a built in currency converter.

ONLINE ADVERTISING WITH THE FOLLOWING WELL KNOWN PUBLICATIONS:

3 We Syndicate Our Listings

“We are very grateful to Janice and her team for the exceptional support they provided us in selling a vacation home at Wild Dunes. They went above and beyond to assist us, which was invaluable given that we were out-ofstate sellers and could not be there to tend to all of the details that needed attention. They helped arrange repairs and ensured that all the paperwork was in order so that the closing was on 0time and on track. All in all it was a very positive experience and I would recommend Janice and her team without hesitation.”

-Morris D.

3 Aggressive Marketing

A well planned & executed marketing strategy gets your home sold fast and for top dollar.

The best marketing plans create exposure to as many potential buyers as possible by delivering a consistent message about your home through a variety of marketing media.

3 Realtor.com Pro

We Spend Thousands of Dollars Each Month for Buyer Leads who are Relocating to Charleston, SC

“We are very grateful to Janice and her team for the exceptional support they provided us in selling a vacation home at Wild Dunes. They went above and beyond to assist us, which was invaluable given that we were out-ofstate sellers and could not be there to tend to all of the details that needed attention. They helped arrange repairs and ensured that all the paperwork was in order so that the closing was on 0time and on track. All in all it was a very positive experience and I would recommend Janice and her team without hesitation.”

-Morris D.

2 Our 75 Point checklist

FOR PREPARING YOUR HOME FOR SALE

Foll ow our checklist carefully to prepare your home for sale. 92% of buyers search online; the photographs of your home could make or break the sale!

3 Maximizing Exposure

MARKETING

Coming Soon Marketing

Coming Soon Marketing

While we are preparing the home for the market, We use social media and email marketing to gain Exposure for the property so we don’t miss Buyers who are waiting on The sideline for properties To come on the market.

Custom Property Sites

& V I R TUA L TOURS

According to the National Association of Realtors, over 92% of home buyers begin their search online.

Ou r Property Sites include dozens dozens of pictures, capturing the interest of online buyers.

SINGLE PROPERTY WEBSITES AND AERIAL VIDEO ON THE INTERNET ARE THE ULTIMATE IN EXPOSURE.

Drone Video

3 Internet Marketing for our Listings on our Buyer Platform

ACTIVE BUYERS IN OUR DATABASE

Not only will we get your home in front of hundreds Of thousands of local relevant buyers online, we may Already have your buyer in our active buyer database

Internet Marketing for our Listings on our Buyer Platform

Demographic Options for Targeting

3 Internet Marketing for our Listings on our Buyer Platform

Most agents rely on the MLS alone to market their listings. The company that manages our Buyer Lead Platform has cutting edge technology that is not available by another Lead Buyer Platform that allows my Listings to be used in the internet ads to capture actually buyers who are interested my personal listings.

3

Internet Marketing for our Listings on our Buyer Platform

Example of actual Listing Ad

Marketing For

DIFFERENT AUDIENCES

We use a combination of branded and less-branded websites for different types of buyers.

Buyers-In-Waiting Program

Buyers-In-Waiting Program

Ou r innovative “Buyers-In-Waiting ” Program gives buyers working with our team priority access to new listings that match their home buying criteria.

In a single click, we can pull up every buyer in our database that is a potential fit for your home. We also present the details of your property to our current buyers so they know about your home first.

We Have the One of the Most Extensive

BUYER DATABASE IN GREATER CHARLESTON

Our extensive 5000+ database allows us to market to a HUGE volume of potential buyers.

We track every buyer and seller that comes to us through our websites, signs, IVR and other marketing activities, plus past clients, sphere of influence contacts, and many others…

City-Wide BUYERS AGENT NETWORK

In addition to our Buyers-In-Waiting Program, we market to all of top agents in the Charleston Tri-County area

WE PRIDE OURSELVES ON HAVING GREAT RELATIONSHIPS WITH OTHER AGENTS AND AGENCIES.

Professionally Designed HOME BROCHURES

“I first met Janice about 6 years ago when I was looking to buy a condo as an investment in the Isle of Palms/Mt. Pleasant area. She was extremely helpful in providing guidance and advice as I was new to the area. I bought 2 excellent condos which have been rented out long term until I decided to sell them. Janice and Emily were very helpful again. I sold one in 2015 and the second in 2016 making a great profit on both. I would certainly recommend Janice to anyone seeking to buy property in the Mt. Pleasant or Isle of Palms area.”

– Mel. J

Pre-Selling Communications

We ask for your help in gathering some simple facts about your area and the distance from your home to points of interest.

Ou r Pre-Selling communications enhance an agent’s ability to talk intelligently with their buyers about your home.

MOST AGENTS DON’T CONDUCT THEIR OWN RESEARCH BEFORE SHOWI HOME.

Reverse Offer Program

Instead of waiting for an offer, we can proactively initiate a transaction by presenting an interested Buyer with an offer to purchase your home.

The Reverse Offer consists of a formal sales agreement and a personalized letter from our sellers. The letter designed to answer the most common questions we hear from buyers, such as:

❚ What is their reason for moving?

❚ H ow long have they l i ved here?

❚ What do they like about the area?

❚ When are they planning to move?

❚ What is their bottom line price?

REVERSE OFFERS ARE AN INNOVATIVE WAY TO MAKE DEALS HAPPEN IN TODAY’S MARKET!

“I asked a lot of Janice and her staff as I was selling a property that involved dealing with a renter, her mother, a property manager and a regime. There were a lot of demands and balancing acts. She was always available to answer my requests and tried hard to keep everyone satisfied. Her staff was invaluable.”

-Lois H

We Sell Homes Faster!

The JHP Expert Advisors will get your home sold fast! That’s not an empty promise or us just bragging. It is a fact! In hot markets or slow markets, in every part of town, the JHP Expert Advisor’s selling speed is well-known

Showing Feedbac k System

Ou r Showing Feedback System automates the process of providing you with comments from agents and their buyers after they visit your home.

❚ View feedback online 24/7

❚ See exactly what buyers thought of your home, directly from their agent

❚ Receive summary statistics on all showings

❚ We can email every agent who has shown your home to advise them of changes

Poor Communications

62% of home sellers said they would not use their agent again because of poor communications.

Top 20 Reasons

SELLERS DON’T GO BACK TO THE SAME AGENT

1. Poor communications

2. Long, drawn-out 1year contract

3. Promised a selling price far from reality

4. Promised speed-of-sale far from reality

5. Were less experienced than they presented themselves

6. Wasted a lot of time showing the home to unqualified possible buyers

7. Left out a critical detail

8. Lack of professionalism

9. Hard to get hold of

10. Didn’t market my home properly

11. Never showed my home

12. Too pushy

13. Didn’t keep in touch – no feedback

14. Lack of representation

15. Poor negotiating skills

16. Sold my home for a low price

17. Too busy

18. My home didn’t sell

19. Didn’t do anything I couldn’t have done myself!

20. Over promised, under delivered

“Janice is an excellent real estate agent. She has many avenues of advertisement and gets the job done fast. Her staff exceeded our expectations and helped us day and night. There was never a time when we couldn’t get a hold of someone. I highly recommend using Janice!!”

– Ali E.

You Are In Constant

COMMUNICATION WITH SOMEONE FROM OUR TEAM ❚ We cal l our clients regularly ❚ You’l l hear, firsthand, about market trends in your area ❚ We will share new information, tactics and marketing strategies to get your home sold fast and for top dollar

“My wife and I had our condo listed with another realtor for 2 months with 3 showings and 0 offers. Hired Janice and her team and we had an offer within 2 weeks for over 98% of asking price!.”

–Josh E..

To Recap:

WHAT MAKES THE JHP GROUP DIFFERENT?

❚ Reverse Offer Program

❚ Equity & Price Evaluations

❚ Professional Photography

❚ Countless W ebsites

❚ Custom Yard Signs & Riders

❚ Buyers-In-Waiting Program

❚ Home Feedback System

❚ Pre-Inspected Homes

❚ “Sell For Free” Guarantee

❚ Every Day Open House

❚ 1-Day Listing Agreement

❚ 1-Day Buyer Loyalty Agreement

❚ Social Media Post

❚ Reverse Prospecting

❚ Pre-Selling Our Listings

❚ Strategic Suppliers & Affiliates

❚ Awesome Home Selling Guide

❚ 30 Day Marketing Plan

❚ Social Marketing

q Technology Innovations

❚ Settlement Statement Mailing

❚ Pre-Selling Communication

❚ Continuous “Boot Camp” Training

❚ Professional Home Brochures

❚ W eekly Market Snapshot

❚ City W ide Buyers Agent Network

CAN YOU SEE HOW OUR TEAM STRUCTURE, REPEATABLE SYSTEMS AND UNIQUE PROGRAMS WILL CREATE MORE DEMAND FOR YOUR HOME, HELPING IT TO SELL FASTER AND FOR MORE MONEY?

4 Success Formula for a Strong Seller Market Launch Process

*Coming Soon in MLS & Social Media on Wednesday

*Listing goes live on Thursdays with no showings until Friday

*Open House on Saturday & Sunday