Diana Plop Sellers Guide

OUR ROOTS

Chicago native John Greene moved to Naperville in 1969 He came here because he was inspired by the unique opportunities that were surrounding him. More than four decades and 149,000 residents later, Naperville and the surrounding areas are admired as great places to live, raise families, and retire.

Initially, John worked with a large Chicagoland brokerage. While the brokerage experienced successful growth, the quality of service and their ability to make real-time, locally-based decisions began to decline. John saw an opportunity to add value to the local market through a new model that focused on personal relationships, hand-picked agents and local expertise The vision for the company was captured in the tagline “A Better Way”.

Since that day, we have been committed to helping our communities grow, not just growing our business As a result, john greene Realtor is revered as a family-owned boutique brokerage that brings the reach of an expansive global network of independent real estate companies to each and every one of its clients

As the next generation of family leadership guides john greene Realtor into the future, we remain committed to the people and values that built this company.

"I don't think anyone should wake up in a home that they don't love."

John Greene, 1976. Grand Opening of john greene Realtor.

A BETTER WAY...

BETTER STRUCTURE BETTER STANDARDS BETTER MARKETING

Our successsi attributed to our hand-selected team of agents, ou r innovative and diversified leaders, and our first-class support team.

Our agents must be full time, successfully comple te our intensivetraining program, andmeet an annual production standard. Whe n you choose john greene Realtor, you are choosinga higher standard.

We take an agency approach to p roperty marketing. Like an artisan, we k nead each home's uniquestory into a hand-crafte d marketing plan. Intentional design is in everythingwe do. It may not be th e industry's marketing standard, but we are not interested in standard marketing.

BETTER RESULTS

Our agents se ll homes for more and faster than the market as a whole. And, they continuously strive to exceed ourclients' expectations.

THE DIFFERENCE

When you choose john greene Realtor you are choosing a higher standard. Our carefully-selected team of full-time agents prides itself in providing exceptional client care and consistently exceeding expectations.

MORE MONEY

Our sales price vs. list price exceeds market averages

LESS TIME

We sell homes faster than the market average

MORE EXPERIENCE

We are a team of full-time and highly trained agents

MORE SATISFACTION

Proudly maintaining our reputation for excellence

About Me

With a naturally warm per sonality anda strong des ire to connec t with her c lients, Diana understandshte importanc e of a homenicreating m eaningful memories and a high quality offlie. She trul y enjoys getting to know her clients,discovering what is important to them, andfinding the perfect fitsathey trans ition into orout of a ho me. It is incredibly fulfilling fo r her to hel p buyers finda space the y fall in lov e with or as sist sellersin getting the highesterturn on the ir investment

When you choose to work w ith Diana, you're not jus t getting anagent who us es the best tools and technology to s ell your property for the most moneynithe least time. You're also gettingtransparency and instantcommunicatio n throughoutthe entire p rocess, allowing youto relax kno wing that every detail is taken carefo . Diana sta nds out forehr exceptionalnkowledge of the local market, skill, and expertisein sales an d negotiation s, as well as he r dedication to guidingehr clients f rom the beginning to the closing of a transaction.

As a residentof the Chic ago Area, Diana offers an intimate understanding a nd familiarit y with the region, helping her find thebest deals a nd prospectsfor her clie nts. She has created a vas t and resour ceful networkand a stron g bond withocmmunity mem bers and other top industry player s, all addingvalue to ev ery real estate process.

Being multilingual in Eng lish, Romania n, and Russi an, Diana canreach a bro ader market by fosteringmutual under standing amon g her client ele.

When she isont helping h er clients turn their dre ams into reality, Diana l oves biking, swimming, andtraveling. Whether yourae buying or selling, contact Diana t oday; she wil l be delightedto assist yo u and be a pa rt of your r eal estate success story.

Diana Plop Broker

305.780.4757

dianaplop@johngreenerealtor.com dianaplop.johngreenerealtor.com

Our Network

Through our strategic partnership with Leading Real Estate Companies of the World, our company is a global - not just local - real estate company working on your behalf and we have the resources to market your property to the highest number of potential buyers With a carefully-selected network of 138,000 talented associates in 550 companies and 4,900 offices around the world, we expose your property to buyers on six continents ensuring more eyes on your property In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home

We work with them all.

RELOCATION:

ADP Development, Inc.

AIRES Relocation Solution s

Allegiance Reliance

Altair GlobalRelocation

American Relocation Connections

Bristol Globa l Mobility

Brookfield Global Relocat ion

Capital Relocation Servic es

Cartus Mobility

Century 21 Relocation

Coldwell Banker Relocatio n

Cornerstone eRlocation

Corporate Relocation Management

FAS Relocatio n Network

Global Mobility Solutions

Graebel Relocation

Lexicon Relocation

M.I. Group

Mobility Services

International

Morreale RealEstate Services

Moving Statio n

NEI Global Relocation

NRI Relocatio n

One Source Relocation

Paragon Relocation

Plus Relocation

Primacy Relocation

Promisor Relocation

Prudential Relocation

Quantum Relocation

Services

RE/MAX Relocation

RELO Direct

Relocation Associates

Sawbuck Realt y Inc.

SIRVA Relocation

Summit Mobility, Inc.

The Relocatio n Center (TR C)

United Relocation Group

Weichert Relocation

WHR Group

Xerox Relocation

Xonex Relocation

john gr eene R ealtor & LeadingReal E state Compani es of the Wor ld®

MORE U.S. HOME SALES VOLUME THAN ANY NATIONAL REAL ESTATE BRAND

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2022 production.

Buyers are Everywhere...Your Home Should Be Too

How Buyers Find Homes

Strategic Marketing

Every component of a mark eting strateg y results in a moment of truth abou t the qualit y of your hom e – and pres enting your home to the world is not a responsibility we take lightly. It’s important, sowe take no chances. Ourmarketing pr ogram is designed to b oth cast a w ide net for maximum expos ure of your property , as well as to narrow inon specific , targeted demographicsof potential buyers.

Rather than f ocusing on a singular strategy – we c over all of the angles taking into ac count People,Product, an d Technology. B ringing thes e componentstogether res ults in a comprehensiveand integra ted marketingprogram tha t shares the unique story y our home hasto tell with potential buyers.

PEOPLE

ONSULTATION OTOGRAPHY

ing followedby professio nal photography we are stom marketin g plan that is centered raound nology.

1.

PEOPLE-BASED MARKETING

Our unique, team-based approach, means you have over 170 full-time agents working for you. Adding those networks to our robust community outreach program results in a highly effective people-based marketing platform.

Neighborhood Outreach

• Just ListedCampaigns

• Nosy Neighbor Campaigns

Agent Networking

• Broker Tour s

• Broker E-blasts

• Coming SoonFacebook Group Announcements

• MLS Promotion

Public Outreach

• Open Homes

• Features onSocial Medi a

• Professiona l property marketing materials

Reverse Prospecting

• Analyze current market depth

• Strategically target bu yers with matching needs

Internal Promotion

• john greeneagents sold over 3,000homes last y ear

• Team Pricin g Evaluation s

• Team Atmosphere

2.

PRODUCT-BASED MARKETING

Our sleek andsophisticat ed marketing materials wil l highlight and promote your home.

TECHNOLOGY-BASED MARKETING 3.

We adjust ourmarketing e fforts to evolve with tec hnology, consistently fin ding new and better waysotshowcase y our home tohte world. We believe thattechnology must be purposeful, i t must fulfi ll a need forour team, o ur clients,nad our commu nity, and itis not ever a replacement for pe rsonal servic e.

johngreeneREALTOR.com:

Our leading-edge website has been buil t with the l atest user interface and design standards providin g buyers thebest real es tate searchxeperience in the area.

Dedicated Property Websites:

A dedicatedrpoperty webs ite page isrceated to fe ature and promote your home to potential buyers.

Enhanced Listings:

john greene eRaltor works directly wit h the three largest consumer sites (Zillow, Trulia, and Real tor.com) torpovide enhan ced listingsfor maximum exposure.

Robust Syndication:

Social Strategy:

We use ListHu b to syndica te our listings to real e state website s large and small. The result is a po werful internet presence that reachesbillions of people worldwide. Listings arefeatured on Facebook andother social platforms toa targeted audience ofoptential buy ers.

Global Exposure:

We are proudto affiliate with LeadingRE and Luxu ry Portfoliowhich provid es global reachfor your pro perty. Whenoyur home is posted to ourwebsite locally, itsiimmediatel y connectedotthe websit es of over 50 0 of our aff iliated real estate f irms in the world.

HD Virtual Tour:

An HD virtualtour is cre ated featurin g a compilat ion of high-resolution ph otos, and is syndicated to popu lar online search portals

Mobile: Open Homes:

Over 70% ofnoline consum ers are on amobile devic e. We ve buil t a mobile responsive website to enh ance the buying experienc e.

Research indicates that a growing number of consum ers are interested in open homes. We’ve built o ut a robustpoen home pro gram and placed it front and center inour online strategy.

Digital Advertising:

Home buyerssue the inter net to searchfor homes m ore than anyother media. We have a directed digita l advertisingstrategy to drive morefothat onlin e traffic to your home.

Video Strategies:

A property vi deo is creat ed to associate with the syndicatedsliting and uploaded to oYuTube and V imeo for maximum exposure and improvedsearch rankings.

Instant Property Info:

A property tour is create d for mobiledevice viewi ng with a dedicated text code to capture drive-by traff ic and provid e photos, vi deos, and details within seconds.

THREE CRITICAL CONSIDERATIONS

Properties priced at market value generate more buyer interest.

Properties priced too high attract fewer buyers, showings, and offers.

2) Time on Market

3) Buyer’s Eyes

It can be hard to emotionally detach yourself from a home where so many memories are created Successful sellers and their real estate professional are the ones who view their home through the lens of prospective buyers They think, they consider, they strategize and ultimately view their home just like a buyer would

Attorney Review

Usually 5 business days. We work close ly with your attorney to make sure you are protecte d within the signed contract.

Inspection Contingency

We assist theattorney in handling anynegotiation s that surface fromthe buyer’s home inspection. Communic ation is key and jgRgaents know w ho to talk to , what to sa y and when to say it. You are i n good hands.

PROCESS

Appraisal

Getting a hom e to apprais e with your ubyer's bank is not always easy.Unique prope rties or markets experien cing rapid pricenicreases can sometimes betricky. jgR agents meet the appraiser at the home to provide comps, t reat them with respectand help the m understandour local ma rkets. A crucial stepto ensure a smooth transaction from c ontract to closing.

Mortgage Contingency

We stay in constant conta ct with yourbuyer’s lend er. We offer help an d look for w eekly updatesuntil we he ar the magic words:Clear To Clo se.

Final Walkthrough & Closing

From contractto close, j ohn greene Realtor agents are trained to bewith you un til the end.We coordinat e the final walkthroughnad monitor t he closing tomake sure everything ends on a high note.

Decide to sell your home.

Select a john greene Realtor agent.

Discuss pricing options and strategy.

Finalize listing paperwork.

Home

Home Inspection/ Attorney Review. Accept Offer from qualified buyer.

Mortgage Contingency satisfied.

CLEAR TO CLOSE! Closing Time scheduled.

Agent meets Appraiser at home.

Inspection items finalized.

Review any & all offers. Negotiate. Weekly strategy sessions until SOLD.

Showings occur & feedback collected.

Final Walkthrough. Attend Closing.

Celebrate your successful Home Sale! The Path to Selling Your Home

Staging/Interior Design Consultation. Professional Photography & Floorplan Prep.

Home placed in local MLS.

Marketing Campaign begins.

KNOWLEDGE BASE

Tips, tricks and other helpful information for before, during and after your home sale

SMELLS

Cooking aroma s are intoxi cating. Fresh-baked cooki es may be trite, but they work. Fre sh flowers ca n be lovely especially ifyou add in eucalyptus stems o r thin pinerbanches. Ens ure that the cat box andodg bed are c lean. Nothingsmells bett er than clean , so put awayhte air fresh ener and scented candles. Make sure any added fragrances are pleasant andorganic.

TASTES

Whether it’shot or cold outside, refreshments wil l make yourubyer feel welcome. Putout a tray, small ice bucket, and gla sses with a l ittle pitche r of ice water, juice or whate ver is appropriate for th e season andthe weather. A plate of cookies or cover ed crackers w ith a block of cheese andcheese slicer willehlp buyers k eep up theirenergy. Best of all, it w ill help the m linger in thekitchen – t he most important room in the house tomost buyers.

TOUCH

Make certainyour house i s so clean that it invite s buyers tootuch. Put a sumptuous throw on the so fa. Pristinecounter tops , sinks andtoher surfaces invite people to put their hands down. Wh at we touch,we tend to want - ifthe touch is pleasant.

SOUNDS

SIGHTS

Welcome yourbuyer with a freshly swep t sidewalk, flowers in th e garden and fr eshly trimme d bushes andtrees. Keep your entry spotless and inviting;either by a new welcomemat new fix tures on thedoor or shiny new hardware on the porch lights . Once your buyer is inside, let them see thebones of the home by keeping clutter, furniture an d accessoriesota minimum.

Turn the television off a nd put on sof t, relaxing, or romanticmusic. Oil creaky doorsso they don’ t ruin the mood. In doing so, you aresaying to your buyer “Slow down, Ta ke your time.Look.”

Curb Appeal.

A First Impression That Lasts

First Impressions

Most buyersofrm their fi rst impressio n of your ho me before the y even get outof their car s. This is “curb appeal,” or the viewfrom the curb that tells the buyer how attractive and well- maintained your home is compared to other homes. In acompetitive market, it takes more than trimming the he dges and planting a few f lowers to create curb appeal.

The exteriorof your home must be in rpistine cond ition – freshly painted, cleared of clutt er, with no ivsible repai rs needed. Abroken step, overgrown bush, or abandoned toy s in the yar d can spoilhte appearance an d a buyer’s first impression.

Curb Appeal

Curb appealsi important because it sets the tone for what thebuyer is going to ese inside. I f the buyer l ikes the ext erior, he orshe will be predisposedot also like the interiorand you’re t hat much closer to selling yourhome. To see what needsot be done to sell your home faster and fo r a higher p rice, go outside, stand o n the curb an d try to look at yourhome the way the buyer will.

Exterior

Replace looseor damaged roof shingles , replace br oken windows, clea n the gutter s, and paintand caulk wi ndow trim and doors. Repaint the fr ont door an yee-catching color that complements t he rest of t he exterior.

Entry

Power wash siding, brick, windows, andporches. Pa int or replace furniture such as rocking chairs or porch swings. Replace mailboxes, light fixtures, doo r knobs or a ny other fixture thatlooks less t han fresh. Pu t out a welc oming new floormat.

Walkways/Driveways

Make sure walkways are cl ear of snow,weeds, or de bris. Repair or replace cracked steps or pavers. Driveways shou ld also be clear of vehicles, toys a nd debris. Park cars in t he garage.

Landscaping

Keep your law n mowed, edg ed and watered. Prune dea d branches and plants. Weed flower b eds and replace leggy, th in landscapin g with fresh plants and flo wers.

Quite simply w e believe tha t real estate is a pe ople bu siness first. We believe in investing in our team, p rovidin g top quality serviceto ou r clien ts, and contrib uting i n a po sitive way to the comunitie s we serve. We have a care fully- selected team offull-t ime & highlytrained agents. We see k to h ire the best

In The Press

and mos t dedic ated agents in the industry, and wei vest heavilyin the ir success. O ur

talente d team prides itselfin providing exce ptiona l clien t care and consistent ly exceeding expectations. Our loc al agen ts and commun ity cultureplay amajor role in providing you the bes t loca l marketknowled ge, and makin g sure your home is pr iced right from the start . We p ride ourselve s on our persona l market expe rtise and ourabilit y to pr ovide valuabl e infor mationto bet ter serve o ur cli ents onbuyers , competi tion, a nd the marketp lace.

Our tea m consi stently ranks at the top of the industry and

consist ently outperf orms t he competi tion. W e arecommitt ed to providing t he hig hest le vel of serviceand getting homes sold.

and more...