MARYLAND GRAIN PRODUCERS KICK OFF THE
“YOU HAVE A CHOICE” ADVERTISING CAMPAIGN The Maryland Grain Producers Utilization Board (MGPUB) launched a four-month ethanol advertising campaign in the Mid-Atlantic recently. This includes postcards, bus, video, internet and radio advertising designed to highlight ethanol fuel and local stations offering higher ethanol blends. The “You Have a Choice” campaign includes four weeks with forty buses in Baltimore and Montgomery, and three months of digital, video and web-based advertising, showing that unleaded 88-octane fuel is an option coming to the area. The fuel provides a new choice to drivers as an alternative to unleaded 87-octane imported petroleum. Retail stations will offer 88-octane (E15) for 2001 and newer vehicles, as well as E85 for flex fuel vehicles. “There are more than 22 high octane stations under construction in Maryland and even more in Virginia,” said Lindsay Thompson, Executive Director of MGPUB. “The midwest has had a choice at the pump for years, and now we have one too. Higher blends of ethanol offer owners of unleaded vehicles lower prices, cleaner air, and higher performance.” This advertising effort is part of a large infrastructure project to install E15 (15% ethanol and 85% unleaded) and E85 (85% ethanol and 15% unleaded) pumps in the region. Unleaded E15 can be used in all vehicles 2001 and newer. Unleaded E85 can be used in all flex fuel vehicles (FFVs). The stations are funded in part with a grant from the US Department of Agriculture.
Are you fueling up today? Unleaded E15 can be used just like regular gasoline. But it’s cleaner, renewable, and at 88 octane, easier on your engine. When you’re at the pump, choose unleaded E15. Radio Message that is part of the campaign
IRA DORFMAN | Greater Washington Region Clean Cities Coalition | iradorfman@gwrccc.org | 202-671-1580 10