Issue.1 Next steps in branding // Evovle: increase the power of brands with LivingLogos // Plus: Technologies that are going to influence branding [p.16]
brain waves
The brand environment has changed [p.7]
The next and true nature of brands [p.11]
Brand managers must become brand biologist
Reboot the branding system first
Re-asses the function of brand carriers
[p.15]
[p.19]
[p.28]
Challenge: Bring it alive [p.30]
1