Brainwaves - Issue 1: evolve - increase the power of brands with LivingLogos

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Issue.1 Next steps in branding // Evovle: increase the power of brands with LivingLogos // Plus: Technologies that are going to influence branding [p.16]

brain waves

The brand environment has changed [p.7]

The next and true nature of brands [p.11]

Brand managers must become brand biologist

Reboot the branding system first

Re-asses the function of brand carriers

[p.15]

[p.19]

[p.28]

Challenge: Bring it alive [p.30]

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