Tweezerman G.E.A.R 2019 Catalog

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© 2019 Tweezerman International LLC


2019 MARKETING STRATEGY

2019 STRATEGY: •

Continue to offer high performance precision grooming tools specifically designed for men •

Focus Categories: Brow, Hair, and Nail •

Enhanced consumer experience


DIGITAL STRATEGY – PDP PAGES

Primary image

Model using tool

Secondary image

Lifestyle image

Infographic

Packaging


DIGITAL STRATEGY - EDUCATION

HOW-TO-VIDEOS:

Models demonstrating how to use tools •

Stylized settings to connect with consumers


G.E.A.R. SUPPORT •

Men’s content has been baked into our overall strategy; men’s will be a regular part of our content and messaging versus just one focus for a period of time

We feel there is a great opportunity in the men's category; focusing on more educational video followed by product shots & flat lays

Investing more creative seeded and influencer mailings


G.E.A.R. SUPPORT


SOCIAL MEDIA FOLLOWING

129,000

79,300

18,000


PR: MEN’S G.E.A.R.


POS COUNTER-TOP DISPLAYS: Large Counter Display •

Holds up to 5 sku’s

Item Code:

8976RA

Dimensions:

16.75 x 6 x 8.125 in


PRODUCT ASSORTMENT


SLANT TWEEZER Perfectly aligned, hand-filed tips are slanted to grab every hair, every time with the smoothest, true precision. •

Allure Best of Beauty Award recipient for 17 years in a row

Famous and recognized by make-up / eyebrow artists, models, and celebrities

Stainless Steel is durable and easy to clean

Item Code:

12301-MG

US MSRP:

$23


SPLINTERTWEEZE Perfectly aligned tips are designed for ultra-precision •

Meticulous points to remove anything embedded under the skin, as easy and pain-free as possible.

Stainless Steel is durable and easy to clean

Item Code:

13041-MG

US MSRP:

$21


FACIAL HAIR SCISSORS •

Men’s essential scissors designed to trim nose and ear hair without nicking the skin

Stainless Steel is durable and easy to clean

Item Code:

29021-MG

US MSRP:

$17


NOSE HAIR TRIMMER •

Safe and painless no-nick trimming

Effortlessly removes nose and ear hair

Comes with convenient cleaning brush

Item Code:

29121-MG

US MSRP:

$17


MOUSTACHE SCISSORS & COMB •

Set for trimming moustache for a well-groomed look

Comb micro-serrations keep hair from slipping

Stainless Steel scissors are durable and easy to clean

Item Code:

72031-MG

US MSRP:

$18


DELUXE SHAVING BRUSH •

Designed to hold and distribute a rich lather that’s ideal for prepping skin for shaving

Makes rough stubble easier to remove for smoother shaving

Brush sold by itself or with stand

Item Code:

28011-MG, 28012-MG

US MSRP:

$25, $35


PRECISION GRIP CLIPPERS •

Heavy duty convenience for neat nail clipping

Case catches clippings and slides off for easy cleanup.

Nail clipper and Toenail clipper sold individually.

Item Code:

30221-MG; 51581-MG

US MSRP:

$12; $14


NAIL CLIPPER SET •

Precisely trim fingernails & toenails with this combo clipper set

An essential pair for a well-groomed hands and feet

Item Code:

40151-MG

US MSRP:

$12


MINI HANGNAIL NIPPER •

Easy to use; just squeeze handles to snip hangnails or cuticles

Smooth, clean cut every time

Stainless steel is durable and easy to clean

Item Code:

32981-MG

US MSRP:

$11


ESSENTIAL GROOMING KIT Head to toe set to ensure an attractively well groomed look •

Leather Case

Multi-Use Nail Tool

Fingernail Clipper

Facial Hair Scissors

Pointed Tweezerette

Item Code:

4087-MG

US MSRP:

$30


TRAVEL ESSENTIALS TOOL KIT Travel set of mini personal care tools at home or on the go •

Mini Slant Tweezer

Mini Skin Care Tool

Moustache Comb

Precision Folding Razor

Leather Carrying Case

Item Code:

27481-MG

US MSRP:

$30


FOGLESS SHOWER MIRROR •

Optically correct, portable mirror attaches to any smooth surface

Fill the reservoir on the back with warm water to heat the surface of the mirror to prevent fogging and you’re ready to shave

Comes with squeegee to keep mirror surface clean

Item Code:

67971-MG

US MSRP:

$30


THANK YOU

© 2019 Tweezerman International LLC