© 2019 Tweezerman International LLC
2019 MARKETING STRATEGY
2019 STRATEGY: •
Continue to offer high performance precision grooming tools specifically designed for men •
Focus Categories: Brow, Hair, and Nail •
Enhanced consumer experience
DIGITAL STRATEGY – PDP PAGES
Primary image
Model using tool
Secondary image
Lifestyle image
Infographic
Packaging
DIGITAL STRATEGY - EDUCATION
HOW-TO-VIDEOS:
•
Models demonstrating how to use tools •
Stylized settings to connect with consumers
G.E.A.R. SUPPORT •
Men’s content has been baked into our overall strategy; men’s will be a regular part of our content and messaging versus just one focus for a period of time
•
We feel there is a great opportunity in the men's category; focusing on more educational video followed by product shots & flat lays
•
Investing more creative seeded and influencer mailings
G.E.A.R. SUPPORT
SOCIAL MEDIA FOLLOWING
129,000
79,300
18,000
PR: MEN’S G.E.A.R.
POS COUNTER-TOP DISPLAYS: Large Counter Display •
Holds up to 5 sku’s
Item Code:
8976RA
Dimensions:
16.75 x 6 x 8.125 in
PRODUCT ASSORTMENT
SLANT TWEEZER Perfectly aligned, hand-filed tips are slanted to grab every hair, every time with the smoothest, true precision. •
Allure Best of Beauty Award recipient for 17 years in a row
•
Famous and recognized by make-up / eyebrow artists, models, and celebrities
•
Stainless Steel is durable and easy to clean
Item Code:
12301-MG
US MSRP:
$23
SPLINTERTWEEZE Perfectly aligned tips are designed for ultra-precision •
Meticulous points to remove anything embedded under the skin, as easy and pain-free as possible.
•
Stainless Steel is durable and easy to clean
Item Code:
13041-MG
US MSRP:
$21
FACIAL HAIR SCISSORS •
Men’s essential scissors designed to trim nose and ear hair without nicking the skin
•
Stainless Steel is durable and easy to clean
Item Code:
29021-MG
US MSRP:
$17
NOSE HAIR TRIMMER •
Safe and painless no-nick trimming
•
Effortlessly removes nose and ear hair
•
Comes with convenient cleaning brush
Item Code:
29121-MG
US MSRP:
$17
MOUSTACHE SCISSORS & COMB •
Set for trimming moustache for a well-groomed look
•
Comb micro-serrations keep hair from slipping
•
Stainless Steel scissors are durable and easy to clean
Item Code:
72031-MG
US MSRP:
$18
DELUXE SHAVING BRUSH •
Designed to hold and distribute a rich lather that’s ideal for prepping skin for shaving
•
Makes rough stubble easier to remove for smoother shaving
•
Brush sold by itself or with stand
Item Code:
28011-MG, 28012-MG
US MSRP:
$25, $35
PRECISION GRIP CLIPPERS •
Heavy duty convenience for neat nail clipping
•
Case catches clippings and slides off for easy cleanup.
•
Nail clipper and Toenail clipper sold individually.
Item Code:
30221-MG; 51581-MG
US MSRP:
$12; $14
NAIL CLIPPER SET •
Precisely trim fingernails & toenails with this combo clipper set
•
An essential pair for a well-groomed hands and feet
Item Code:
40151-MG
US MSRP:
$12
MINI HANGNAIL NIPPER •
Easy to use; just squeeze handles to snip hangnails or cuticles
•
Smooth, clean cut every time
•
Stainless steel is durable and easy to clean
Item Code:
32981-MG
US MSRP:
$11
ESSENTIAL GROOMING KIT Head to toe set to ensure an attractively well groomed look •
Leather Case
•
Multi-Use Nail Tool
•
Fingernail Clipper
•
Facial Hair Scissors
•
Pointed Tweezerette
Item Code:
4087-MG
US MSRP:
$30
TRAVEL ESSENTIALS TOOL KIT Travel set of mini personal care tools at home or on the go •
Mini Slant Tweezer
•
Mini Skin Care Tool
•
Moustache Comb
•
Precision Folding Razor
•
Leather Carrying Case
Item Code:
27481-MG
US MSRP:
$30
FOGLESS SHOWER MIRROR •
Optically correct, portable mirror attaches to any smooth surface
•
Fill the reservoir on the back with warm water to heat the surface of the mirror to prevent fogging and you’re ready to shave
•
Comes with squeegee to keep mirror surface clean
Item Code:
67971-MG
US MSRP:
$30
THANK YOU
© 2019 Tweezerman International LLC