Tweezerman G.E.A.R 2019 Catalog

© 2019 Tweezerman International LLC

2019 MARKETING STRATEGY

2019 STRATEGY: •

Continue to offer high performance precision grooming tools specifically designed for men •

Focus Categories: Brow, Hair, and Nail •

Enhanced consumer experience

DIGITAL STRATEGY – PDP PAGES

Primary image

Model using tool

Secondary image

Lifestyle image

Infographic

Packaging

DIGITAL STRATEGY - EDUCATION

HOW-TO-VIDEOS:

•

Models demonstrating how to use tools •

Stylized settings to connect with consumers

G.E.A.R. SUPPORT •

Men’s content has been baked into our overall strategy; men’s will be a regular part of our content and messaging versus just one focus for a period of time

•

We feel there is a great opportunity in the men's category; focusing on more educational video followed by product shots & flat lays

•

Investing more creative seeded and influencer mailings

G.E.A.R. SUPPORT

SOCIAL MEDIA FOLLOWING

129,000

79,300

18,000

PR: MEN’S G.E.A.R.

POS COUNTER-TOP DISPLAYS: Large Counter Display •

Holds up to 5 sku’s

Item Code:

8976RA

Dimensions:

16.75 x 6 x 8.125 in

PRODUCT ASSORTMENT

SLANT TWEEZER Perfectly aligned, hand-filed tips are slanted to grab every hair, every time with the smoothest, true precision.

•

Allure Best of Beauty Award recipient for 17 years in a row

•

Famous and recognized by make-up / eyebrow artists, models, and celebrities

•

Stainless Steel is durable and easy to clean

Item Code:

12301-MG

US MSRP:

$23

SPLINTERTWEEZE Perfectly aligned tips are designed for ultra-precision •

Meticulous points to remove anything embedded under the skin, as easy and pain-free as possible.

•

Stainless Steel is durable and easy to clean

Item Code:

13041-MG

US MSRP:

$21

FACIAL HAIR SCISSORS •

Men’s essential scissors designed to trim nose and ear hair without nicking the skin

•

Stainless Steel is durable and easy to clean

Item Code:

29021-MG

US MSRP:

$17

NOSE HAIR TRIMMER •

Safe and painless no-nick trimming

•

Effortlessly removes nose and ear hair

•

Comes with convenient cleaning brush

Item Code:

29121-MG

US MSRP:

$17

MOUSTACHE SCISSORS & COMB •

Set for trimming moustache for a well-groomed look

•

Comb micro-serrations keep hair from slipping

•

Stainless Steel scissors are durable and easy to clean

Item Code:

72031-MG

US MSRP:

$18

DELUXE SHAVING BRUSH •

Designed to hold and distribute a rich lather that’s ideal for prepping skin for shaving

•

Makes rough stubble easier to remove for smoother shaving

•

Brush sold by itself or with stand

Item Code:

28011-MG, 28012-MG

US MSRP:

$25, $35

PRECISION GRIP CLIPPERS •

Heavy duty convenience for neat nail clipping

•

Case catches clippings and slides off for easy cleanup.

•

Nail clipper and Toenail clipper sold individually.

Item Code:

30221-MG; 51581-MG

US MSRP:

$12; $14

NAIL CLIPPER SET •

Precisely trim fingernails & toenails with this combo clipper set

•

An essential pair for a well-groomed hands and feet

Item Code:

40151-MG

US MSRP:

$12

MINI HANGNAIL NIPPER •

Easy to use; just squeeze handles to snip hangnails or cuticles

•

Smooth, clean cut every time

•

Stainless steel is durable and easy to clean

Item Code:

32981-MG

US MSRP:

$11

ESSENTIAL GROOMING KIT Head to toe set to ensure an attractively well groomed look •

Leather Case

•

Multi-Use Nail Tool

•

Fingernail Clipper

•

Facial Hair Scissors

•

Pointed Tweezerette

Item Code:

4087-MG

US MSRP:

$30

TRAVEL ESSENTIALS TOOL KIT Travel set of mini personal care tools at home or on the go •

Mini Slant Tweezer

•

Mini Skin Care Tool

•

Moustache Comb

•

Precision Folding Razor

•

Leather Carrying Case

Item Code:

27481-MG

US MSRP:

$30

FOGLESS SHOWER MIRROR •

Optically correct, portable mirror attaches to any smooth surface

•

Fill the reservoir on the back with warm water to heat the surface of the mirror to prevent fogging and you’re ready to shave

•

Comes with squeegee to keep mirror surface clean

Item Code:

67971-MG

US MSRP:

$30

THANK YOU

© 2019 Tweezerman International LLC