September 26, 2014

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Sponsored by the Benjamin and Anna E. Wiesman Family Endowment Fund AN AGENCY OF THE JEWISH FEDERATION OF OMAHA

Corporate Tikkun Olam

September 26, 2014 2 Tishrei 5775 Vol. 95 | No. 2

This Week

by SHERRIE SAAG Communications, Jewish Federation of Omaha With generous portions of Tikkun Olam and scoops of social consciousness, Jerry Greenfield, creator and founder of Ben & Jerry’s ice cream, will headline the Jewish Federation of Omaha’s 2015 Annual Campaign Community Event on Tuesday, Oct. 7 at 7 p.m. at Champions Run. Although no longer involved in the company’s day-to-day operations, Greenfield maintains a “spiritual” presence and heads the company’s Foundation. Today, his focus is to make corporate America give back to the community and bring values to the forefront of American business. His professional biography lists his occupation as “philanthropist” and his zodiac sign as “Pisces”. Hey, it works. Together with partner Ben Cohen, the entrepreneurs managed to create a company with a long history of social activism and a community-oriented approach to business that helped propel their ice cream emporium into a $300 million dollar enterprise. Their vision for an ice cream company that would be both profitable

Coming to the JCC Gallery Page 5

Photo Gallery Pages 6 & 7

and care about the needs of society has left a lasting impact on employees, stockholders, the Vermont community and its world-wide customer base. With no formal business background, Greenfield used his heart as well as his head to incorporate simple ingredients: a great product, creative marketing strategies, inventive promotions and an emphasis on social responsibility. Asked to explain the origin of his corporate social activism, Greenfield has said, “It evolved over time, like all good ideas do. At the beginning, we were a little homemade ice cream parlor in an abandoned gas station

In the Courtroom: James E. Gordon Family fun at Blumkin Home’s Main Street Page 12

by ANNETTE VAN DE KAMPWRIGHT Editor, Jewish Press Featured in this month’s In the Courtroom: James E. Gordon. James

Curry and Gordon). “I am quite sure that many of your readers will remember Herman and Joe Ginsburg, Hymen “Hymie” Rosenberg, and Norm Krivosha,” he says.

has been a practicing attorney since 1974. In that year, he started in practice with the Lincoln law firm of Ginsburg, Rosenberg, Ginsburg & Krivosha, (later known as Ginsburg, Rosenberg, Ginsburg, Cathcart,

Where do you work, and what’s your official title? “Since April Fools’ Day 1992, I have been employed by the Law Firm partnership of DeMars, Gordon, Olson, Zalewski, and Wynner, also located in Lincoln. The Firm’s name has changed from time to time with the coming and going of some partners along the way. But that is its name now and for the foreseeable future. My ‘title’ is ‘Attorney at Law, Mediator and Partner.’” Has being Jewish had any influence on your career choice? Being Jewish had no discernible interest in my career choice, but it Continued on page 3

Jerry Greenfield and we had no more plans beyond that. As the business grew, we understood better the role that business plays in the community and society at large and we wanted to use our influence for something more than just making money,” he said.

“Because we have no formal business education or corporate experience, we just ran our business the way a typical person would, so that it’s a good neighbor and helps to take care of its surroundings.” He continued, “These thoughts evolved into social activism. Ben & Jerry’s has always felt that we should be defending issues for the good of society and not just to make the company more profitable.” One oft-cited example of Ben and Jerry’s socially conscious business practices is its purchase of $8 million annually of chocolate brownies baked at the Greyston bakery in NYC – a nonprofit that offers job training and hires workers who have encountered difficulty securing employment elsewhere. “We came up with a popular brownie-based ice cream flavor and bought the main ingredient from the small city bakery. We made them pretty happy with the outcome too!” said Greenfield. In 1984, when the company needed to raise additional capital, they offered the investment opportunity to their Vermont neighbors by Continued on page 3

Diary of a Kosher BBQ competitor

Inside Point of view Synagogues In memoriam

Next Month Jewish Camping See Front Page stories and more at: www.jewishomaha.org, click on Jewish Press

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Chef Mike Aparo, Director of Food Services at the Rose Blumkin Jewish Home, puts finishing touches on Star Deli’s smoked beef ribs at the 3rd Annual Kosher BBQ Competition in Kansas City. by MIKE APARO year, we made it happen. So, then Director of Food Services, I’m thinking (and panicking), Rose Blumkin Jewish Home “Wow. We have a lot of preparation For several years, Josh Gurock, to do since the competition is AuDirector of Operations at the gust 17, which, at the time, was RBJH, and I have discussed enter- only five weeks away. Plus, we’d be ing the annual Kosher BBQ Com- facing teams from Chicago, New petition in Kansas City. And this Continued on page 2


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