May 23, 2008

Page 1

Vol. LXXXVII No. 37 Omaha, NE

Celebrating 87 Years of Service to Nebraska and Western Iowa

Part I: The Brandeis story

The family-owned department store becomes an institution and tradition by LEO ADAM BIGA Editor’s note: Omaha’s major 20th century institutions interfaced with the public in their own niche ways. Daily and weekly newspapers informed us. Union Pacific transported us. The packing plants fed us. Ak-Sar-Ben entertained us. Schools educated us. Hospitals healed us. Synagogues lifted us. And then there was Brandeis, whose downtown department store enthralled us. That store and the many other Brandeis stores that followed are no more, but the name Brandeis represented more than a com- Scions of the Brandeis department store family: David Baer, left, and his wife Norma, Alan and Photo credit: Nebraska Jewish Historical Society pany with a large payroll Marcia Baer, Dr. Robert Baer and his wife Jean. the department store market in Omaha, serving hunand customer base. The name embodied a family whose dreds of thousands of customers each year. rich history and commercial-civic activities contributed In its heyday, the symbol of the company’s and the to Omaha’s early progress. family’s success was the downtown store. Period adverMembers of that extended family have commissioned tisements billed it as “the greatest store in the West.” a documentary to chronicle the Brandeis story. The still Modeled after Marshall Field’s, nothing quite as elaboin-progress film, co-produced by the Nebraska Jewish rate as Brandeis could be found from the Windy City to Historical Society and Oberon Entertainment, inspired the Rockies. the following two-part series. By any measure, the “Any city of any pretension, any city of any caliber Brandeis story is an epic in the immigrant-made-good, developed a huge department store,” said Omaha histoempire building tradition. One full of momentous rian Dennis Mihelich. “When Brandeis built that events and interesting figures. store...Omaha was the 20th most populace city in the There was a time when every great downtown fea- United States. That meant a city had arrived. It’s kind of tured an immense department store. New York had its like saying you’re a major league city today ... If we go Macy’s and Gimbels. Chicago had its Marshall Field’s. back to the turn of the century, what gave a city cachet ... Further west, smack dab in the middle of the Great one thing would be that symbol. ‘Look where we get to Plains, Omaha had Brandeis. As local family dynasties shop.’ They were architectural symbols in the city.” Designed by John Latenser Sr. in the Second go, few evoke the nostalgia the Brandeis name conjures. Continued on page 6 That’s because for a century, J.L. Brandeis & Sons ruled

18 Iyyar, 5768

May 23, 2008

Burmese Jew going home as Jewish groups mount aid effort by JACOB BERKMAN NEW YORK (JTA) -- The Starbucks on 50th Street and Second Avenue in Manhattan is a world away from the gruesome mayhem that is the aftermath of the cyclone that hit Myanmar last week. But as Sammy Samuels sips on a $4 coffee, his thoughts are with his home and family in the ravaged country’s capital. His is one of only eight Jewish families in Yangon. Samuels headed there last week to deliver suitcases of water purification tablets and medicine. When he arrives, the fourth-generation Burmese will become one of the few Westerners to bring aid into Myanmar, where an estimated 1.5 million people have been severely affected by the cyclone that ripped through the country May 3. Cyclone Nargis killed anywhere between 30,000, the number given by the country’s military rulers, and 100,000, the estimate provided by human rights groups. Continued on page 2

Few in the tiny Jewish community in Yangon attend services at the 110-year-old Musmeah Yeshua Synagogue, which is shown prior to the cyclone. Courtesy Sammy Samuels

Sky’s the limit during current phase of Home construction by OZZIE NOGG The completion of Phase One of the Rose Blumkin Jewish Home’s “New Beginning” was celebrated last February with an Open House for the new resident unit in the West wing. Phase “2A” of construction, currently underway in the Northwest wing, has already created new office space for the Federation Foundation and is now focused on the renovation of seventeen resident rooms -- singles and doubles -along with the addition of a kitchen, sun room and dining room. With the start of Phase “2B,” the sky’s the limit -- literally. “At the end of May we plan to remove the North nurses’ station, take off the roof and open up the sky for a few days,” said Mike Silverman, RBJH executive director. “This phase includes building a new main kitchen and is a major piece of the construction puzzle.” The ‘puzzle’ analogy is apt, and Silverman likens the next phases of the Blumkin Home construction to a popular brain teaser. “When I think about this

Inside

part of the project I get the image of a Rubik’s cube, twisting and turning, switching locations, leaving other pieces in place while trying to get this solved with the fewest moves.” But moves are inevitable, and Silverman chose Sasha Loock, Blumkin Home Controller, to oversee many of them. “Sasha has a nice way of communicating with the various managers so no one gets upset when their office location is changed,” he explained. “Both the activities and financial staff will be shifting or sharing spaces, and I know Sasha will help make the transitions go smoothly.” According to Loock, “Mike was already kicked out of his temporary cubbyhole office and that space is being converted into a med supply room and med room that the North East nursing staff can use for the time being. We’ve turned the existing Ceramic Room into a temporary Executive Office Suite and moved Mike into a slightly larger cubbyhole office in the back of the Suite.” That “suite” used to be the office of

Sasha Loock, Blumkin Home Controller, schleps a ladder (and boxes and files and ...) during the recent move of staff offices.

This Week: Coverage of B’nai B’rith Sports Banquet: Page 9

See Front Page Stories & More at: www.jewishomaha.org, click on ‘Jewish Press’ Opinion Page see page 12

18 questions for local photographer: Page 4

Jewish Press Editor Carol Katzman prior to the expansion of the Press office into the former baby and toddler rooms of the Jewish Community Center. During the JCC’s expansion, Katzman’s office moved and her old office was converted into a storage room. During the Blumkin Home’s construction, the Press gave the space up, allowing a succession of Blumkin employees to utilize it during Phase One. Loock added, “Mike’s assistant, Phyllis Gentry, is out front. Jennifer TompkinsKirshenbaum, our Human Resource specialist, will share that office with Phyllis on Wednesdays. Our other moves in Phase 2A will take the entire accounting staff and two nursing support staff people to brand new offices downstairs,” Loock continued. “And the Activities Department will relocate to the Administrative Suite where Cathy Carroll-Moriarty, one of our social workers, will join them. The current Activities Office will become the Continued on page 2

Coming Next Month: Father’s Day/Graduation Issue, Emory Law professor to discuss religion and politics: Page 10

Beth El celebrates Israel’s 60th with “Praise the Land...”: Page 11


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May 23, 2008 by Jewish Press - Issuu