Brand Book

"Take time to look."

"I found that I could say things with color and shapes that I couldn’t say any other way – things I had no words for."

The Georgia O’Keeffe Museum celebrates the art, life, and independent spirit of Georgia O’Keeffe.

Since 1997, the Georgia O’Keeffe Museum has shared insight into the life and career of Georgia O’Keeffe with visitors from around the world. With sites in Santa Fe and Abiquiú New Mexico, the Museum offers a comprehensive experience to tell the artist’s story in the landscapes that inspired her.

Georgia O’Keeffe. Mariposa Lilies and Indian Paintbrush, 1941. Oil on canvas, 10 x 14 inches. Georgia O'Keeffe Museum. Gift of The Georgia O'Keeffe Foundation. [2006.5.168]

To inspire and engage audiences by making the story of Georgia O’Keeffe accessible through tangible everyday objects.

"Filling a space in a beautiful way – that is what art means to me."

BRAND VALUES

• Encourages creativity and new ways of seeing

• Emboldens independent and trailblazing spirits

• Champions women and New Mexican artists

• Celebrates the beauty of the natural world

• Is locally informed and globally attuned

Georgia O’Keeffe. The Black Iris, 1926. Oil on canvas, 9 x 7 inches. Georgia O’Keeffe Museum (Santa Fe), Gift of The Burnett Foundation.

© Georgia O’Keeffe Museum. [2007.1.19]

"I've been absolutely terrified every moment of my life and I've never let it keep me from doing a single thing that I wanted to do."

GEORGIA O'KEEFFE LICENSING PROGRAM

O’Keeffe’s legacy offers three flexible collaboration pathways, each highlighting a unique facet of her life and work. These can stand alone or combine for authentic, multidimensional partnerships.

1. THE ICON

• Celebrates O’Keeffe as a modern art icon and cultural trailblazer.

• Draws from her style, lifestyle, and personal objects for inspiration.

• Offers licensees a chance to create products reflecting her independent spirit.

2. THE PLACE

• O’Keeffe’s work reflects her deep connection to New Mexico, New York, and the American Southwest.

• This pathway explores the colors, textures, and moods of these landscapes.

• Licensees can create products inspired by the desert’s raw beauty, city modernism, and nature’s abstraction.

3. THE ART

• This pathway translates O’Keeffe’s artistic vision into thoughtfully designed products.

• 2D products can feature her actual artwork, preserving its integrity.

• 3D products can reinterpret her bold compositions, organic forms, and signature motifs.

Right: Georgia O'Keeffe. Untitled (City Night), 1970s. Oil on canvas, 84 1/16 x 48 1/16 inches. Georgia O'Keeffe Museum. Gift of The Georgia O'Keeffe Foundation [2006.5.542]

Left: Alfred Stieglitz. Georgia O'Keeffe. 1918 Gelatin silver print,

Exclusive access to a diverse archive of paintings, sketches, sculptures, photography, and personal artifacts for inspiration and design development.

Dedicated curation experts to help shape compelling narratives and provide archival insights.

Opportunities for on-site events and photoshoots to bring creative visions to life.

Experienced design teams offering support throughout the creative process.

Assistance in developing impactful marketing campaigns that highlight Georgia O’Keeffe, the Museum, and her enduring legacy.

Cross-promotional collaborations with other licensing partners to expand brand reach.

Potential retail placement at the Georgia O’Keeffe Museum Shop.

WORKS OF ART

Georgia O’Keeffe’s art, with its bold abstraction, deep connection to nature, and powerful symbolism, offers a wealth of inspiration for licensing products.

Works of art includes:

• Paintings

• Works on Paper

• Sculptures

• Stoneware PORTRAITS

Portraits and photography of Georgia O’Keeffe can be effectively used in licensing to highlight her role as a pioneering female artist and a key figure in American culture.

GOK HOME STUDIO

Georgia O’Keeffe’s home studios, Abiquiú and Ghost Ranch, can be used in licensing to offers a glimpse into her creative environment, enhancing products with a sense of authenticity and connection to her artistic process.

GOK PERSONAL PROPERTY

Georgia O’Keeffe’s personal property provides a unique window into her life and creative world. Whether for home décor, fashion, luxury goods, or digital products, her items can inspire a timeless, nature-inspired elegance for a variety of merchandise, while keeping her legacy alive and relevant in new contexts.

Georgia O’Keeffe. Canyon No. II, ca. 1965. Oil on canvas, 36 x 25 inches. Georgia O’Keeffe Museum. Gift of The Georgia O’Keeffe Foundation. [2006.5.391]

Georgia O’Keeffe (American, 1887–1986). Ram’s Head, White Hollyhock-Hills (Ram’s Head and White Hollyhock, New Mexico), 1935. Oil on canvas, 30 x 36in. (76.2 x 91.4cm). Brooklyn Museum, Bequest of Edith and Milton Lowenthal, [1992.11.28]

Georgia O'Keeffe. Abstraction, 1946, 1979-1980. White lacquered bronze, 36 x 36 x 4 1/2 inches

Georgia O'Keeffe Museum. Gift of The Georgia O'Keeffe Foundation [2006.5.198]

Abstraction

Ram’s Head, White Hollyhock-Hills

Canyon No. II

AREAS OF INFLUENCE

Georgia O'Keeffe’s distinctive artistic vision, characterized by her bold use of color, organic shapes, and depictions of the natural world, has had a lasting influence on both the fashion and home furnishings industries. Her ability to blend nature, minimalism, and emotion has made her a muse for designers seeking to infuse their products with the same sense of beauty and simplicity that defined her art.