The Riverfront has the potential to be the City’s social, cultural, and economic spine, bringing the community together to play, learn, innovate, and celebrate.
Funded by the Jessie Ball duPont Fund, the Riverfront Study and Activation Plan was initiated to serve as a resource for the City of Jacksonville in the planning and development of the future Riverfront. The goal of the plan is to activate Jacksonville’s Downtown Riverfront through programming, activities, and public space design interventions for the benefit of all residents and visitors. The plans, recommendations, and interventions contained in the Activation
Plan have been informed by hundreds of hours of conversation between January 2021 and October 2021 with stakeholders from across Jacksonville’s neighborhoods. The project is led by cultural forecasters and consultants, DVDL. The full project team includes urban planning and design firm WXY Architecture + Design, funding and place-making strategists James Lima Planning + Development (JLP+D), and local community partner Groundwork Jacksonville. Project collaborators include Riverfront Parks Now, assisting on the waterfront benchmark research, and Creative Urban Alchemy, advising on the community engagement process.