SS17 Dish Lineguide

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INTRODUCTION

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FA B R I C I N N OVAT I O N

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D E S I G N F E AT U R E S

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LIVE LITE

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M OV E M E N T PA N T

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F L OW J O G G E R

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N E V E R FA D E

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SKINNY

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TUXEDO

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CHINO

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PERFORMANCE DENIM

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SKINNY

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S T R A I G HT & N A R R OW

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SKINNY CROP

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WEEKENDER

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C O M M UT E R

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FIT GUIDE

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R E TA I L S U P P O R T

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In the late 1990’s, Dish came onto the market as an affordable, fashion-forward denim line for young women who wanted style and comfort. The founder of Dish, Gary Lenett, had been working in denim for over 25 years, creating jeans for the best known names in the business, including Levi Strauss. With an intuitive understanding of styles and washes, Gary realized his inspiration came from solving problems through fabric technology. In 2013, Dish was relaunched based on the integration of technical fibres and premium denim. The company became vertically integrated, purchasing a factory with highly skilled, salaried employees, which allowed them to ethically produce premium jeans at great value (eliminating all intermediaries). Updating Dish’s legacy to create fashionable styles that weren’t beholden to trend, the line’s performance fabrics offer incredible comfort through unheardof stretch, and temperature regulating and moisture-wicking properties for busy women leading active lives who want style, comfort and value without compromise. Dish has become a wardrobe staple at a great price.

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INTRODUCTION

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INTRODUCTION

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FABRIC INNOVATIONS Tired of uncomfortable pants that restrict your movement (and your life)? We feel you! Whether you’re racing from the office to a yoga class, biking to work, or travelling somewhere warm, fashionable clothes can be hot, restrictive and uncomfortable – and you can’t wear yoga pants everywhere.

T2X

LIVE LITE FABRIC

This natural fabric is made from 4 different fibres creating a highstretch, ultra-lightweight solution that keeps you comfortable & cool.

By combining our years of experience in the fashion industry with our knowledge of technical fabrics, we’ve created fabrics that are both stylish and functional – meaning clothes you can feel comfortable and confident wearing anywhere.

NEVER FADE Never Fade™ is a fabric made from a blend of sustainable modal fibres that provide unparalleled colour retention, softness and stretch.

N E V E R FA D E 360º STRETCH T2X is infused with technical fibres that provide 10x the stretch and mobility of traditional woven pants.

U LT R A L I G H T By combining technical fibres with natrual fabrics, T2X is 30% lighter and stronger than other similar fabrics.

B R E AT H A B L E T2X’s high cotton content, in conjunction with TENCEL fibres, creates a breathable fabric that prevents the wearer from overheating.

This fabric features a unique ColourLock technology where the fibres are dyed at the fibre stage, providing unparalleled colour retention – so your blacks stay black for 20+ washes.

360º STRETCH By infusing the Never Fade fabric with technical fibres including Spandex, the fabric offers more stretch than traditional trousers.

DURABLE The Never Fade fabric is especially durable because of the combination of Polyester (which lends strength) and Spandex (which creates stretch).

L2X

PERFORMANCE DENIM

L2X denim is lightweight, breathable and soft, with 5x more stretch and 30% more strength than regular denim, for stylish, all-purpose jeans.

SUPER STRETCH L2X is made using Spandex to give the fabric 5x the stretch and mobility of traditional denim, also making it 30% lighter and stronger. T E M P E R AT U R E CONTROL The integration of COOLMAX fibres wicks moisture from the body for warm climates, and the hollow core insulates for warmth in cooler ones.

ANTI-MICROBIAL L2X includes silver ions which naturally repel bacteria and keep your pants clean, so you can wear them more and wash them less.

DURABLE O D O U R R E S I S TA N T The TENCEL fibres are a natural bacteria repellant, keeping your pants fresh regardless of how much you wear them.

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FA B R I C I N N OVAT I O N S

L2X is made durable by the unique combination of fibres that neutralize individual weaknesses and reinforce strengths, including polyester’s strength and lycra’s stretch.

DISH & DUER

WHY WOMEN LOVE DISH “I just bought three pairs of Dish jeans. All fit amazing, and are so comfortable. I swear these are magical jeans.” FAW N / 3 5

“I love that these pants are well protected against thigh material wearing out. That’s always a problem with comfy jeans, yet I’m 2 years in and still going strong with almost daily wear.” NICOLE / 28

“What alien planet did these magical pants come from? I refuse to believe they are made on earth. I feel like my legs are being hugged by a stretchy koala.” S I YA / 3 0

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FA B R I C I N N OVAT I O N S

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Whether you’re outside on a summer day, or travelling somewhere warm, pants can be hot, sweaty, restrictive, and uncomfortable. So we developed the Live Lite collection. They feature a lightweight, breathable, anti-bacterial and high stretch fabric engineered to keep you comfortable and cool when you are travelling on your next great adventure, or just to and from work.

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LIVE LITE

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LIVE LITE

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MOVEMENT PANT

SKINNY DS7A218

A lightweight skinny pant in the signature T2X fabric that hugs the body through the hips, thigh and ankle. These are the perfect pants for leisure or travel.

CINDER

B L AC K

FLOW JOGGER

FAT I G U E S

S TO R M

JOGGER DS7B125

A comfortable jogger made from lightweight, breathable, anti-bacterial and high stretch proprietary fabric. This pant is designed to fit comfortably above the hips, with a relaxed fit through the hip and thigh.

S TO R M

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CINDERS

LIVE LITE

FAT I G U E S

B L AC K

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LIVE LITE

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NEVER FADE Black is a wardrobe staple for a reason, and with the Never Fade fabric your blacks stay blacker. Designed to be a classic collection that will remain black, timeless, and comfortable.

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N E V E R FA D E

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N E V E R FA D E

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NEVER FADE 5 POCKET PANT

SKINNY DS5A137

The essential black pant for work and play. Made of our Never Fade fabric with unparalleled colour retention and stretch. This 5-pocket pant is the most functional and comfortable black pant you will ever own, in a traditional jean style.

NEVER FADE CHINO CHINO D F 6 B 11 6 Designed to be the perfect office trouser, these pants are made with our Never Fade fabric in a new, classic chino silhouette. These black trousers provide unparalleled colour retention, for longer lasting garments.

NEVER FADE TUXEDO SKINNY D F 5 B 10 7 An updated and stylish take on the 5 pocket pant, the tuxedo fit features stylish details like pocket YKK locking zippers and tuxedo side panels. The Never Fade fabric means it will stay black up to 20 washes.

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N E V E R FA D E

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N E V E R FA D E

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PERFORMANCE DENIM Your jeans should feel as good as they look. Dish’s performance denim incorporates stretch and temperature-regulation to create the most comfortable jeans you’ve ever worn.

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PERFORMANCE DENIM

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SKINNY Designed for all day, everyday wear in a classic skinny silhouette. Made with our L2X fabric, the COOLMAXâ„¢ fibres regulate your temperature throughout the day. Added technical features allow for ultimate comfort while on the move without sacrificing style.

M E D I U M S TO N E / D S 6 A 1 3 5

DA R K S TO N E / D S 6 A 1 3 3

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PERFORMANCE DENIM

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INDIGO RINSE / DF4A123

V I N TAG E G R E Y / D S 6 A 1 4 8

LT B L E AC H S TO N E / D S 7 A 2 0 0

PERFORMANCE DENIM

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STRAIGHT & NARROW Meet your new favourite pants to wear anywhere. Made with our L2X fabric, this jean wicks moisture away from the body so you can do more and wash less. The straight and narrow cut offers an alternative to the skinny look for a sophisticated and comfortable silhouette. The longer inseam is often styled with a rolled cuff.

L I G HT S TO N E / D S 6 A 1 3 9

M I D N I G HT / D F 6 A 1 9 2

C L A S S I C I N D I G O / D F 5 A 11 4

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D I R T Y WA S H / D F 5 A 117

PERFORMANCE DENIM

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PERFORMANCE DENIM

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SKINNY CROP

COMMUTER SHORTS

Your essential denim crop, versatile enough for a night on the town or a hectic day running errands. This pant has an articulated rise, with some styles featuring a zipper at the lower ankle to adjust for different calf widths and styling options.

L I G HT S TO N E / D S 6 A 1 3 6

Meet the ultimate cool commuter short. The L2X fabric is 30% lighter and stronger than traditional denim and will look good and feel good on and off the bike, with a cool but modest length.

I N D I G O R I N S E Z I P / D S 5 E 10 0 L I G HT S TO N E / D S 5 F 10 7

M E D I U M S TO N E DS6A142

WEEKENDER

I N D I G O R I N S E / D S 5 F 111

Designed as a more casual alternative to your everyday denim. Made with our temperature regulating L2X fabric, these “chill� pants keep you looking and feeling cool. Front slash pockets provide a more laid back look.

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PERFORMANCE DENIM

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PERFORMANCE DENIM

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FIT GUIDE

RETAIL SUPPORT To ensure your store and staff are best prepared to bring Dish to life, we offer the following points of purchase materials. Our Marketing team will work with you to ensure you receive the appropriate materials for your space and your aesthetic. Each of these displays comes with a cost, which is waived when certain ordering thresholds are met. Speak with your rep for details.

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LEG OPENING INSEAM

SKINNY

Featuring a regular inseam and

SKINNY CROP

A modern classic silhouette –

STRAIGHT + NARROW

sitting just above the hips, 2"

A sophisticated take on a

well from spring to summer

a slim fit through hip and thigh.

below the natural waist, with a

cigarette pant, sitting just above

and work to play. Sitting just

An articulated rise adds extra

snug fit through hip, thigh and

the hips, 2" below the natural

above the hips, the snug fit

comfort and a rollable hem

calf. Perfect for wearing around

waist, with a longer inseam and

shows off the shape of thigh

makes this short especially

the city and dressing up in the

a slim fit that hugs the bum and

and calf before baring the ankle

versatile.

evening.

skims the thigh and calf.

for a playful and stylish look.

9"

9"

9"

9"

16"

10 "

12½"

10 "

12½"

28", 31"

32"

26"

13.25"

FRONT RISE

COMMUTER SHORT

5"

A silhouette that transitions

TRI-FOLD This Tri-Fold offers the best versatility for any size of display or retail space. Dimensions are 24.5 cm x 34 cm x 3 sides. Each side highlights a unique feature of Dish – performance, fashion and comfort. It’s well suited to tabletops and point of sale displays.

W O O D E N B LO C K W / I N T E R C H A N G E A B L E B O A R D S For an organic and natural look, we offer a laser-cut branded wooden block with handy slots to insert interchangeable foam boards. These boards can be exchanged seasonally or for specific campaign or sales periods, and the wooden blocks are easy to move from tabletop to shelving and back as needed.

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WEEKENDER

The Jogger is slightly loose for

The regular rise and slim but

Our take on the boyfriend, the

a cool, casual look. It features

not tight fit through hip and

Weekender sits at the hip and

a drawcord waistband and

thigh make it comfortable

loosely skims the leg for a

an elastic cuff for comfort

enough for days at the office

more relaxed and casual look

and ease of movement, and

and evenings with the girls. The

that can also be dressed up.

the ankle-baring fit screams

slim tapered leg features an

This style is shipped with a

‘weekend-ready’.

optional rolled cuff.

rolled cuff.

POSTERS – TWO SIZES 9½"

9¾"

9½"

LEG OPENING

8½"

12"

13"

INSEAM

28"

31"

31"

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24"

CHINO

36"

FRONT RISE

JOGGER

"

DISH FIT GUIDE

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A classic for a reason, we offer posters of our aspirational and active creative with call-outs of Dish’s fashion and lifestyle attributes. These are available in a variety of standard sizes and come ready to hang.

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