JABLONSKI
R E A L E S TAT E G R O U P
HELPING OUR CLIENTS LIVE THE GOOD LIFE! JRealEstateGroup.com
Compliments of:
GEOFFREY & JESSICA JABLONSKI
D: (480)420-3777 info@jrealestategroup.com www.jrealestategroup.com Keller Williams Realty Phoenix 3920 S. Rural Road #110 Tempe, AZ 85282 Pre-Listing Package 2015
1
Congratulations! You have made a great decision in choosing to put your trust in the Jablonski Real Estate Group for the process of selling your home. We strongly believe in Living the Good Life and every single member of our team has a mission to care about you and your family, and to serve you at the highest level possible. We have put together this information for your convenience, and we hope that it will be a truly valuable resource throughout this process. While the entire process is outlined for you here, please know that your agent will be staying in constant contact with you throughout the process, in order to be sure that your questions are always answered and that you have been provided with incredible service. Your experience will be unique and we want to customize it according to your wants and needs. Our team wants you to wake up in five years and think to yourself “I AM Living the Good Life and the Jablonski Real Estate Group helped me get here by always having my back and looking out for MY best interests”. So again, thank you for trusting us with this process. It is truly an honor to serve you!
Living the Good Life! Geoffrey & Jessica Jablonski
© 2015 Jablonski Real Estate Group
TABLE OF CONTENTS HOW MOST AGENTS OPERATE 4 THE JABLONSKI GROUP DIFFERENCE 5 A LITTLE ABOUT US... 6 MEET THE TEAM 7 OUR MARKETING PLAN 9 SHOWCASE YOUR HOME 10 LIGHTS, CAMERA, ACTION! 12 CUSTOM DESIGNED PRINT MATERIALS 14 WE GET YOU CONNECTED! 16 WE MARKET YOUR HOME AGGRESSIVELY 19 HOME TOURS AT YOUR FINGERTIPS 20 OPEN HOUSES 23 THE MARKET 24 THE POWER OF PRICING 25 WE GET AN OFFER...NOW WHAT? 26 TESTIMONIALS 38
Pre-Listing Package 2015
3
HOW MOST AGENTS OPERATE:
Most agents undertake to juggle all these tasks by themselves. Eventually they run up against the limits of time, energy, and money.
SALES MARKETING
OPERATIONS
NEGOTIATING
TECHNOLOGY
LEAD GENERATION
SERVICE
OUTGOING PROSPECTING
SIGNS
SELLERS
PRINT MARKETING
TIMELINES MARKET INTERPRETATION
BUYERS
SOCIAL MEDIA
ADMINISTRATIVE WRITING CONTRACTS INSPECTIONS FINAL WALK THROUGHS
BRANDING REPAIRS
APPRAISALS INTERNET MARKETING
MARKET ECONOMICS SHOWING HOUSES
ESCROW
LEADERSHIP PHOTOGRAPHY BROKER REQUIREMENTS
INCOMING CALLS
This solo undertaking means fewer homes sold. Limited time also means LESS TIME to spend with YOU.
THE JABLONSKI GROUP DIFFERENCE
JESSICA JABLONSKI FOUNDER, CO-OWNER
GEOFFREY JABLONSKI
JESSICA APPEL
JEANIE UNDERWOOD
CO-OWNER
MARKETING COORDINATOR
OPERATIONS MANAGER
BRANDON ZEPP
PATRICK ELLIS
ALETA SARNO
SALES
SALES
INSIDE SALES
With the Jablosnki Real Estate Group you get a whole team of professionals working for you for the same price as one agent. We never run out of time for you because each of us is separately responsible for a specific process in the selling of buying of your home. Our combined efforts add up to superior customer service.
Pre-Listing Package 2015
5
A LITTLE ABOUT US... MISSION Our mission is to exceed your expectations so you will always be eager to refer us to your friends, family and associates.
VISION To provide excellent service and assist you with ALL your real estate needs while making a positive impact in the community.
VALUES We value honesty, integrity, and transparency with all of our valued relationships including our clients, our team, and our partners.
BELIEFS We believe in abundance. We believe in a Client’s First Approach. We believe in Living the Good Life!
OUR COMMITMENT We will personally guarantee you the most extensive and well-executed marketing plan available. We are dedicated and committed to making this relationship and transaction successful.
As always, our goal is to exceed your expectations.
MEET THE TEAM Jessica Jablonski (Founder, Owner) is the driving force behind the Jablonski Real Estate Group. A dedicated Realtor®, leader, wife, and mother, she is passionate about Keller Williams’ values of work-life balance, win-win outcomes, giving back, and helping others achieve their dreams; and she actively promotes these beliefs to our Team, our clients, and our business associates. When she is not working she enjoys spending time with her husband and two beautiful little boys.
Geoffrey Jablonski (Co-Owner) plays a vital role with the Jablonski Real Estate Group as the driving force of our dedicated sales team. He oversees the incoming inquiries about our clients' properties and works to determine if the house is a match. He works diligently without database of buyers to match them with our client's home. Geoffrey grew up working for his father's contracting company. Upon graduating from the University of Pittsburgh be spent 10+ years as a project manager for a civil engineering firm, which has given him the fundamental foundation in his current role. When he is not working he enjoys doing home improvement projects and spending time with his family.
Jeanie Underwood (Operations Manager) is constantly working behind the scenes to make sure everything runs smoothly for the team. Her knowledge and experience help keep the team moving in the right direction. When she is not serving our clients, she enjoys playing golf at one of Arizona’s beautiful courses and spending time with her grandsons.
Jessica True-Appel (Marketing Coordinator) grew up in Chicago, IL but relocated to the valley in 2008 for the weather and to be closer to family. After being in the Interior Design industry for several years, Jessica decided to change careers and went back to school for Graphic Design where she graduated from Arizona State University with a B.S. in Visual Communication. As the Marketing Coordinator for the Jablonski Real Estate Group she aids in getting the best exposure for each client's houses. In her free time she is still passionate about designing interiors and going camping with her husband and 2 boxers. Brandon Zepp (Sales Professional) has lived in many parts of Arizona but now calls Phoenix his home. He attended Arizona State University with a major in Business. Prior to real estate he worked as a firefighter for the Prescott Fire Department. He also worked in operations for a large supply chain company. Brandon specializes in working with buyers. He is excellent at helping them find the perfect property whether it is for a first time home buyer, an investor, a second home, etc. When he is not working he enjoys reading, hiking and golfing in the perfect Arizona weather.
Patrick Ellis (Sales Professional) is originally from Boise, Idaho and moved to Phoenix in 2003 to attend Arizona State University where he majored in Political Science. Prior to real estate he worked as an EMT and Firefighter for the Flagstaff Fire Department. He also served in the United States Army for several years. Patrick specializes in working with buyers. Clients love working with him because he provides excellent client service. When he is not working he is an avid baseball fan. He played for over 20 years including some time at ASU.
Pre-Listing Package 2015
7
JUST A FEW THINGS WE
PROFESSIONAL PHOTOGRAPHY
DESIGNED PRINT COLLATERAL
NEIGHBORHOOD MAILINGS
DEDICATED PROPERTY WEBSITE
VIRTUAL TOUR
YOUTUBE VIDEO
SOCIAL MEDIA PRESENCE
EXCLUSIVE INTERNET LISTINGS
BLOG EXPOSURE
OUR MARKETING PLAN
Pre-Listing Package 2015
9
SHOWCASE YOUR HOME IT’S A FACT: ACQUIRING THE HIGHEST MARKET VALUE AND ELEVATING YOUR HOME ABOVE OTHERS IN THE SAME PRICE RANGE OFTEN COMES DOWN TO FIRST IMPRESSIONS. STAGING WORKS! Staged homes are estimated at getting a 17% higher sales price. We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. The easiest way to sell a home is to have one that a buyer can easily envision their family in. The staging process takes an impersonal eye to see what you cannot.
Not sure if you believe that staging works? Here what the professionals are saying…
IN OUR EXPERIENCE, THERE ARE SOME SIMPLE WAYS WE CAN MAXIMIZE YOUR HOME’S APPEAL.
In HGTV’s “Top 25 Mistakes A Seller Can Make” article; the #1 item on the list is not staging the home.
EXTERIOR
• Check the front door, doorbell, address number, and welcome mat • Sweep the entryway and walkways • Keep the grass freshly cut • Apply fresh paint to exterior wood trim • Paint the front door • Weed and apply fresh mulch to garden beds • Clean windows inside and out • Wash or paint homes exterior • Tighten and clean all door handles • Clean up pet droppings • Store any toys or equipment lying in the yard
“In general, home staging could increase the final sale price by 5 percent to 20 percent.” - Barbara Corcoran, Corcoran Group
Contributor for “Good Morning
America” & "Shark Tank" Investor
INTERIOR • Remove excessive wall hangings, furniture and knick knacks • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures • Scrub tile in kitchen and bathrooms • Repair cracks and holes in wall • Paint walls with neutral colors, like beige or dapper tan • Remove excess and oversized furniture • Remove family photos, personal collections, and medications • Remove all small appliances, toys, magazines, and pet items
SOUND LIKE A LOT OF WORK? ASK ABOUT OUR FLEXIBLE COMMISSION STRUCTURE WHERE WE HAVE A PLAN THAT CAN TAKE CARE OF IT ALL FOR YOU!
Then It's Showtime!
“91% of the people surveyed believe Staging makes a difference when selling a home.” - RIS Media
“Leaving a property in “as is” condition will actually help sell the competition. Only 10% of the buyers can visualize the real potential of a property.” - Home Staging Resource
11
LIGHTS, CAMERA, ACTION! WE BELIEVE THAT PHOTOGRAPHY IS ONE OF THE MOST IMPORTANT ASPECTS TO SELLING YOUR HOME FOR THE HIGHEST PRICE POSSIBLE. 92% of buyers start their home search online. Your home’s presence and appearance is of utmost importance in attracting a buyer.
While some agents use their camera phones to take pictures of your home… Images can come out out of focus, reflect poor lighting, along with produce the incorrect coloring of the items in the room such as wood tones, fabric, and wall color.
Pre-Listing Package 2015
Homes with professional photography get a 47% higher asking rate per square foot!
We have a professional photographer who uses a wide angle lens, proper lighting techniques, and some tricks of the trade only professional real estate photographers have, to ensure your home looks its absolute best. Our photographs are HDR—High Dynamic Range—at no additional cost to you. HDR photography is accomplished by taking a series of images and combining them in a special way that make details pop. In our Showcase Your Home Guide we provide you with a list of steps for you to take on the day of the photo shoot. These steps will help ensure the pictures turn out great!
13
CUSTOM DESIGNED PRINT MATERIALS WE CREATE CUSTOM DESIGNED PRINT BROCHURES TO INCREASE EXPOSURE TO BUYERS AND AGENTS.
PRINTED MATERIALS ALSO INCLUDE Just Listed POSTCARDS THAT ARE MAILED OUT IN YOUR NEIGHBORHOOD. THIS ENCOURAGES YOUR NEIGHBORS TO TELL THEIR FAMILY AND FRIENDS ABOUT YOUR HOME.
16% of buyers buy a home in a neighborhood where a friend or family live.
Pre-Listing Package 2015
15
WE GET YOU CONNECTED! DEDICATED RESPONSIVE PROPERTY WEBSITE Not only are we going to add your home to other websites, but we will also be building a new website dedicated to just your house! This website is designed to engage buyers. Not only is it accessible on any computer, but since it’s responsive it can easily be viewed across any platform from cell phones to iPads. Your personal website allows buyers to: See local schools Request a showing Print the listing flyer
VIRTUAL TOUR Through your personal property website, buyers can access a custom built virtual tour designed to engage buyers, keeping them exclusively concentrated on your listing! The virtual tour also comes with its own URL that we will share with our database of buyers along with your friends & family.
LISTING VIDEO In addition to the website, we will produce and publish a YouTube video dedicated to your house as well! Your video will link to your listing website and be embedded into your mobile device home tour, too!
YouTube is the 2nd ranked search engine behind Google
SOCIAL MEDIA SHARING We will broadcast your listing to our entire social media circle within seconds! We will let the world know that your beautiful home is now on the market!
POSTING AD We will also get you connected with a Craigslist Ad that is designed to capture even more buyers!
Pre-Listing Package 2015
17
FAQ’S
WE POST YOUR LISTING TO MORE THAN 340 INTERNET SITES ON THE WEB. THOSE TOP VISITED SITES INCLUDE:
The Most Important Element to Successfully Marketing Your Home:
EXPOSURE EXPOSURE = MORE BUYERS EXPOSURE = FASTER SALE EXPOSURE = HIGHER PRICE Immediately after you list your home with us, our marketing plan goes into effect. Our goal is to expose your home to as many potential buyers as possible.
THE NUMBERS SPEAK FOR THEMSELVES: Where buyers found the home they purchased: 38% Real Estate Agent Internet Yard Sign or Neighbor Newspaper / Print Ad
37% 17% 2% 2%
Knew the Seller Since 90% of buyers use a real estate agent to purchase their home, as well as search the Internet for that home, we’ve optimized our marketing plan to expose your home and get notifications immediately when someone has inquired about your property - enabling us to provide an immmediate follow-up service.
Zillow.com is the most visited real estate website today with 61 Million visitors on mobile & web.
WE MARKET YOUR HOME AGGRESSIVELY When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through the most popular search Websites.
We also publish your home on multiple blog sites to maximize exposure across the real estate community. those sites include:
ActiveRain is a community of real estate agents, brokers, lenders, home stagers, home inspectors, contractors and other real estate professionals who are committed to learning from one another to improve their business, their lives, and the industry.
JABLONSKI
R E A L E S TAT E G R O U P
WHEN YOU WANT RESULTS, THINK OF US! JRealEstateGroup.com
Our own website reaches hundreds of people and boasts an incredible 78% of new visitors each month.
Pre-Listing Package 2015
19
HOME TOURS AT YOUR FINGERTIPS WHAT ARE WE GOING TO DO TO CAPTURE “DRIVE BY” TRAFFIC? How much is this house? How can I see pictures of the inside? What can you tell me about this house? How big is this place? Can I see inside right now?
We will create a home tour designed for mobile devices accessed through a rider attached atop the yard sign that will allow istant tour access to “drive by” prospects within seconds!
INSTANT PHOTOS, VIDEO, AND DETAILS ACCESSED WITHIN SECONDS ON A MOBILE DEVICE!
“Buyers today are more inclined to first look at listings that have virtual tours, videos, text message marketing, etc. It just makes the listing stand out and gives the vibe that it’s a “must see” property.” YARD SIGN RIDER BENEFITS:
- Listing Booster
We will instantly receive the buyer lead and immediately follow up on interest!
This beats nosey neighbors taking the paper flyers!
It captures the phone numbers of all lookers!
You can now virtually show your home to all interested parties.
Only physically show it to serious buyers who have already previewed it virtually!
“It’s like having an open house 24 hours per day, 7 days a week!” - Home Seller
Pre-Listing Package 2015
21
FAQ’S ARE THERE THINGS WE SHOULD DO TO OUR HOME TO HELP ENSURE THE MAXIMUM PRICE? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your home’s marketability and value.
RECOMMENDED STEPS FOR A SUCCESSFUL OPEN HOUSE: • Turn on all the lights
HOW OFTEN WILL YOU ADVERTISE OUR PROPERTY?
• Open drapes in the daytime
We don’t just list homes; we market them. We will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the Internet for our clients, while also using traditional methods including brochures, yard signs and direct mail.
• Keep pets secured, or removed during showing
WILL YOU BE PRESENT AT ALL SHOWINGS? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home.
• Play quiet background music • Light the fireplace if seasonally appropriate • Infuse home with a comforting scent (such as apple spice or vanilla) • Vacate the property while it is being shown
OPEN HOUSES
SIGN IN YARD
SIGN IN THE YARD WITH RED FLAG & RIDERS
HOLD 4 OTHER OPEN HOUSES IN THE AREA IN VARIOUS RANGES
DIRECTIONAL SIGNS AT ALL KEY CORNERS WITH FLAGS & RIDERS
MORNING OF PHONE CALLS TO REMIND EVERYONE INVITATIONS GIVEN TO NEIGHBORS
FLIERS HANDED OUT THE WEEK BEFORE, EMAIL INVITES, & POSED ON SEVERAL WEBSITES
Pre-Listing Package 2015
23
THE MARKET
HOME SALES - ANNUAL 4.93M homes sold in 2014. This is a slight drop from last year, and can be attributed to a slow start in the first quarter, as well as the drop in distressed sales and investor activity.
4.9 3.0 2.9 2.9 3.2
‘89
‘91
3.4 3.5 3.5
‘93
3.8 4.0
‘95
5.0 4.5 4.7 4.6 4.7
‘97
‘99
‘01
5.4
6.0 6.2
5.7 4.9
‘03
‘05
4.7 4.4 4.6 4.3 4.3
‘07
‘09
‘11
5.1 4.9
'13 '14
Total Annual Single-Family Home Sales (in Millions)
2014 Sales Source: NAR
$317 $250
HOME PRICE - ANNUAL Median price for 2014 was $208,500, an increase of 5.8%. We appear to be nearing the endof the bounce-back effect on home prices and are moving back to a long-term growth path.
$222
$208.5
$198
$179
17%
$264
$225
$166
$95
‘89
‘91
‘93
‘95
‘97
‘99
‘01
‘03
‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 '13 '14 '15 '16 '17 '18 '19 '20
Long-term Average = 4%
Trend Reset Line
Annual Median Home Price (in Thousands) Source: NAR
16.6
MORTGAGE RATES - ANNUAL Mortgage rates averaged 4.17% in 2014, up 19 basis points from last year’s average.
7.4
8.1
7.3
8.5 6.6 4.2
'72
'75
'80
'85
Annual Mortgage Rate (%)
'90
'95
'00
Historical Average from '72 - '14
'05
'10
'14
Historical Average from '90 - '14 Source: Freddie Mac
THE POWER OF PRICING IF YOU WANT TO COMPETE, WE HAVE TO BE COMPETITIVE The buying market has a short attention span. We want to generate offers before the market moves on to newer listings. We are very strategic in how and where we market your home. We will compile detailed information to help us price determine the best listing price. Your property will generate the most interest in when
it first hits the market, and if it’s priced at market value, it will generate the most showings. If we start too high, we may miss the excitement and have to drop the price later, causing it to sell below market value. We believe this pricing strategy, matched with our marketing plan, will draw buyers to your home and position it as a highly appealing, highly competitive property.
PRICING STRATEGIES
PRICED RIGHT SHOWINGS & NO OFFERS LOW SHOWINGS DRIVE-BYS ONLY
OFFERS
4-6% OFF
6-12% OFF
10-12% OFF Pre-Listing Package 2015
25
WE GET AN OFFER...NOW WHAT?
Pre-Listing Package 2015
ONCE YOU ACCEPT AN OFFER ON YOUR HOME, OUR SERVICE DOESN’T STOP We will monitor the progress and insure all requirements are met by all parties including the following:
INSPECTION
ARRANGE FINAL INSPECTION if necessary
Negotiation and Paperwork
ARRANGE FINAL WALK-THROUGH if desired APPRAISAL Checking on status and requirements
LOAN PROCESS Status and Approval
HOMEOWNER’S ASSOCIATION Paperwork and Documents
DOCUMENTATION Directed to title company, lender, cross-sale agent, etc
KEEP COMMUNICATION OPEN We are in constant contact to keep you informed of the closing process
SETTLEMENT STATEMENT Review in advance when possible and distribute to you
COORDINATE TRANSFERRING OF KEYS COUNTRY RECORDS Ensure sale closes on specified day and records it with the county
PROVIDE CONTACT INFORMATION Utilities, vendors for repairs, insurance requirements, tax information, etc
Pre-Listing Package 2015
27
TESTIMONIALS
Jessica sold my home and helped me purchase my new home. It was a difficult time in my life for me. She was patient and understanding. She went way above and beyond. I trusted her advice implicitly. I ended up in a great house that has practically doubled in value already...as she predicted. If you are looking for a knowledgeable, dependable, trustworthy, high-energy realtor, call Jablonski Real Estate! Kathi Levine Phoenix, Arizona
Through the whole process you and your team kept me informed. I want to personally thank you and your team for a persistent job well done and if their is anyone in the future that needs help with any kind of real estate, you will be the first to get a call. Thanks again for making the start of the year a happy one. You all are better than words can describe. Dave Rath Phoenix, Arizona
I am amazed with the the success of this experience! I really didn't expect I would get my price for my townhouse, because I was really asking a much higher price than a previous Realtor had suggested was the true market value. The Jablonski Real Estate Group, listen to me when I said I believed it was worth the value I was asking and we worked together and listed the property. When a bid came in, their team took over and took care of everything right down to the closing, keeping me informed of each step. I don't know if I could have been this successful with anyone else. I had a great deal of peace of mind while this was going on which left me able to deal with my personal affairs. I highly recommend this group. They are informed, professional and excellent in all of phases needed to successful handle the sale of property. Elizabeth M Doukas Phoenix, Arizona
Jessica and the entire team worked diligently to help sell my home and get me into a new residence without issue and I will recommend them to my friends in the future. Jim Wooldridge Phoenix, Arizona
My experience couldn't have been better. The Jablonski Real Estate group is really good from putting together the deal to executing the details. I wouldn't use anyone else. James Poolman Phoenix, Arizona
I want to send a shoutout to the Jablonski Real Estate group! They rocked it and sold my house in Arizona. If anyone needs a realtor down there look them up!! Thanks again, Jessica Jablonski
Geoffrey & Jessica were awesome! He was very nice and made sure our whole process went fast and smoothly. Ashley Villareal Phoenix, Arizona
We couldn't be happier with your team. Probably the best agent I've worked with in 6 years as far as knowledge and helpfulness and overall service. Chris Hanson Phoenix, Arizona
John Arrington via Facebook Phoenix, Arizona
WE WANT YOU TO LIVE THE GOOD LIFE TOO Many Agents think their most important job is satisfying the customer. At Jablonski Real Estate we don’t believe that is true. We believe that satisfying the customer is simply the minimum requirement for staying in business. Our team is consistently improving our system, our process, and our services to go above and beyond the standard level of ‘service’ provided by most agents. Simply put, our objectives are to get you the most money in the least amount of time, and with the fewest hassles. We want to provide the best service in the industry. Period.
We want to make you satisfied that you listed your home with us that you would gladly refer us to your friends and family. GEOFFREY & JESSICA JABLONSKI D: (480) 420-3777 info@jrealestategroup.com www.JRealEstateGroup.com Keller Williams Realty Phoenix 3920 South Rural Road #110 • Tempe, AZ 85282
JABLONSKI
R E A L E S TAT E G R O U P
HELPING OUR CLIENTS LIVE THE GOOD LIFE! JRealEstateGroup.com
Pre-Listing Package 2015 29
Š 2015 Jablonski Real Estate Group