WebAudiences emerge stronger from research on the role of media trust in media effects, as well as from research on the consequences of hostile media perceptions and TPPs. They are critical and active, and they do not accept the medias agenda and climate of opinion . Web de jun. de Media companies can no longer treat their audience as passive consumers and need to actively engage in forms of dialogue with them to remain . Web de abr. de They expected avoidance, distraction, and skepticism to be negative predictors of those effects. Three path analyses largely supported their expectations. . Webconceptually connected and that they are related to media effects in three ways. First, people s mistrust of media has been found to moderate the in uence of media on the . WebThe fourth class of media effects subsumes all stabilizing and reinforcing effects mediamay have on the audience. These effects include the conrmation of prior beliefs . Web de nov. de The multiplication of media channels and sources has reor
