Bridgepoint Identity Pages

BRIDGEPOINT SYSTEMS

VISUAL GUIDELINES

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11 History 13 Vision 15 Personality

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INTRODUCTION

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LOGO Bridgepoint Logo One-Color Logo Opacity and Spacing The “Don’t” Logo Usage Guide

CONTENTS

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29 Typography Palette 31 Examples of Use

35 Color Palette

TYPOGRAPHY

COLOR

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39 Image Conditions

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PHOTOGRAPHY

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LAYOUT Secondary Elements Stationery Business Cards Packaging

CONTENTS continued

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61 Bridgepoint Deliverables 63 Advertising

71 Homepage 75 Product Page

SIGNAGE & ADVERTISING

WEBSITE

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COLOR

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INTRODUCTION

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10 INTRODUCTION

1.1

HISTORY

Bridgepoint Systems had its beginnings in 1973 when Robert, Gordon, and Dave Hanks began cleaning carpets part time while attending the University of Utah. The part time ‘jobs’ soon turned to a full time enterprise. In the late 1970’s, while the carpet and upholstery cleaning division continued to grow, Bridgepoint began to offer training to other professional cleaners and added a small supply distribution division.

Over the years, Bridgepoint Systems has led the way in expanding and diversifying the service offerings of the professional carpet cleaner.

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Bridgepoint Systems as been at the forefront of developing and introducing innovative chemical technologies for the cleaning and restoration industry.

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INTRODUCTION

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VISION

We care about our loyal distributors and customers. By giving Bridgepoint completely new brand standards, we are addressing the needs of both. We’ve always put 110% in our products and services, and it’s high time we had a design to match that effort.

The visual identity of a corporation says a lot about how it wants to be perceived.

Bridgepoint System’s longterm goal for the redesign is to expand its audience and to continue to assist people in new and innovative ways. It’s amazing to think about how far this company has come, but the future beckons.

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INTRODUCTION

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PERSONALITY PROFESSIONAL, YET EASY-GOING APPROACHABLE BE FRIENDLY SASSY = CLASSY SUPPLY THE AUDIENCE WITH FACTS

WRITING VOICE Bridgepoint’s tone of voice is actually supposed to be very human in nature. Our product line is comprised of cleaning supplies for everyday households, so any written material should be able to resonate well with our audience. A great example of the voice this company wants to convey can be seen in the current ad campaign.

When writing copy, keep in mind that the audience should feel as if they’re talking to a friend or a family member. So, don’t be afraid to get a tiny bit sassy at times (especially for writing copy).

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COLOR

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LOGO

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LOGO

2.1

BRIDGEPOINT LOGO

Drum roll please...the Bridgepoint Systems logo! The logo utilizes a clean, sans serif and allcaps font called Mr. Eaves (more on this font later). We wanted to emphasize the “bridge” part of the name, so we developed an abstract form that resembles one. The very tip of the bottom of the bridge is aligned directly over the “I” in Bridgepoint.

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LOGO

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ONE-COLOR LOGO

WHITE OVER DARK TEAL

WHITE OVER TEAL

BLACK ON WHITE

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37%

42%

100%

100% 53%

OPACITY SCALE In case you ever need to recreate the bridge graphic opacities of the logo, here are the guidlines that MUST be followed. The graphic has to be presented with its varying opacities to achieve brand recognition.

All of the colors of the graphic are Bridgepoint’s brand colors and they cannot be changed or altered. There are some exceptions, like one-color logo variations (see ONE-COLOR LOGO pages), but most of the time, the bridge graphic will be presented as full-color.

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LOGO

2.3

OPACITY AND SPACING

SPACING Our logo needs to have a little bit of breathing room in order to maintain visual power. To achieve this look, use the “I” in BRIDGEPOINT as a measuring tool. Simply use the length of the “I” itself as a guide around the perimeter of the logo to know exactly how much room is needed.

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Stretching the logo takes away from the intended appearnce of the graphic.

Don’t place the logo over pictures that are busy.

Don’t place the logo on top of colors that are weird and strange. Stick to brand colors.

Don’t change the logo colors.

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LOGO

2.4

THE “DON’T” LOGO USAGE GUIDE

Don’t show the logo without the bridge graphic.

Don’t change the original positioning of the bridge graphic with the words.

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COLOR

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TYPOGRAPHY

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MR EAVES MOD OT ABCDEFGHIJKLM OPQRSTUVWZYZ

Mr Eaves XL Mod OT ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Adobe Garamond Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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TYPOGRAPHY

3.1 MR EAVES MOD OT - HEAVY

TYPOGRAPHY PALETTE

Use this font style when you have to call attention to something and a bold weight is needed. Also, there should not be much space (leading) in this type style.

The example to the left is Mr Eaves Mod OT – Heavy 73/55.

MR EAVES XL MOD OT - REG This is another font style of Mr Eaves that can be used for headings/subtitles. It’s very dynamic because it can also be used for small paragraphs or sentences.

The example to the left is Mr Eaves XL Mod OT – Reg 67/56. (Enlarged to highlight attributes. A typical size would be 15/19.)

ADOBE GARAMOND PRO - REGULAR Use this font for body copy. Do not use this font as a heading or a subtitle.

The example to the left is Adobe Garamond Pro – Reg. (Enlarged to highlight attributes.

A typical size would be 10/13.)

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Mooresville, NC 28117 Dear Jana, Thank you for the inquiry about our product line. I hope you and everyone on the Lowe’s crew are doing well. I heard that your department recently broke important sales records, so congratulations on the hard work.

I’m working on sending full catalogs of our chemical solutions for you and your team to browse. In the mean time, enjoy the smaller catalog attached to this letter. We have several new products that I’m very excited about, including our environmentally-friendly Green Balance Solutions©. I would imagine that these products would be located within the carpet cleaning section inside Lowe’s department stores, and maybe even near Home Improvement or carpeting options. I’d love to hear your thoughts on this.

We’ll be in touch about pricing and distributing options soon. My team and I will contact you sometime in the next week to schedule times to meet. I’m glad that Lowe’s Home Improvement and Bridgepoint Systems have the opportunity to work together.

CHEMICAL SOLUTIONS

CUTTING EDGE

TRAINING & EDUCATION

ABOUT

RESOURCES

Best regards,

Rob Hanks President, Bridgepoint Cleaning Systems, Inc.

TESTING AND CREATING At Bridgepoint, quality comes first and is included in every step of the chemical manufacturing process.

THE PROCESS >

WE’RE A BRIDGEWATER COMPANY Bridgepoint Systems is recognized in the cleaning industry as a trusted line of professional cleaning solutions.

Need a carpet prespray? Flex Powder with CitrusSolv is now available.

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TYPOGRAPHY

Our Eco-friendly products can help your home environment.

3.2

EXAMPLES OF USE

You can kick back and relax knowing that you’re using the best chemically-advanced solutions on your hardwood floors.

BRIDGEPOINT.COM

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COLOR

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COLOR

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PRIMARY COLORS CMYK 0. 0. 0. 0.

RGB 255 255 255 Pantone 000C Hex #ffffff

CMYK 64. 0. 20. 0.

RGB 68 194 207 Pantone 319C Hex #43c2cf

CMYK 88. 42. 32. 5.

RGB 4 119 146 Pantone 3135C Hex #037792

SECONDARY COLORS CMYK 64. 0. 20. 0.

RGB 68 194 207 Pantone 319C Hex #43c2cf Tint 42%

CMYK 0. 0. 0. 100.

RGB 0 0 0 Pantone Black C Hex #000000

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COLOR

TEAL Teal is one of Bridgepoint’s signature colors.

This specific color really makes the company pop against other chemical companies. Even though it’s a lighter color, it still shows up very well on a white background. Kudos, teal!

4.1

COLOR PALETTE

DARK TEAL The dark teal is another signature color.

Dark teal works well when you need a color besides black for body copy. This color also compliments Mr. Eaves Mod OT Heavy in large healines. It’s tall, dark and tealsome.

TINTED TEAL So, you like the regular teal, but you need a lighter color for what you’re designing at the moment? Tinted teal can work in these situations. This color can be used for accents on a page, or for background color usage (in some scenarios).

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COLOR

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PHOTOGRAPHY

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PHOTOGRAPHY

5.1

IMAGE CONDITIONS ADVERTISEMENTS When deciding what pictures to use in advertisements, always look for high quality, and clean house settings. It’s important to use images that capture at least a few household items within the frame (we want to imply that “living” is a thing, right?).

One other extremely important aspect to Bridgepoint’s advertising campaigns is the use of overhead photography. The main thing to highlight in each composition is the floor, furniture, etc. After all, we are a carpet cleaning company.

Things to take away: 1. High quality photos 2. Household items in frame 3. Overhead photography

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PHOTOGRAPHY

Make sure to find images with floor space!

Household objects by the open floor

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PHOTOGRAPHY

Images of pets can be used also.

Just make sure you have enough space for typography.

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COLOR

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LAYOUT

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APPROVED GRAPHICS A.

B.

C.

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LAYOUT

6.1

SECONDARY ELEMENTS

THE HEXA-DOTS Bridgepoint is a company that likes to keep things fun and interesting; that’s why we introduced Hexa-Dots! Hexa-Dots are very versatile elements, but there are a few things to keep in mind when they appear in designs.

Make sure that you size the circle endpoints equally when you are placing the individual graphics on top of surfaces. The above graphic is an example of how you can measure the circles next to one another.

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Bridgepoint Systems 4282 590 W Murray, UT 84123 (801)261-3942

October 24, 2016 Jana McDermott Vice President, Sales Lowe’s Home Improvement 1000 Lowe’s Boulevard Mooresville, NC 28117 Dear Jana, Thank you for the inquiry about our product line. I hope you and everyone on the Lowe’s crew are doing well. I heard that your department recently broke important sales records, so congratulations on the hard work.

I’m working on sending full catalogs of our chemical solutions for you and your team to browse. In the mean time, enjoy the smaller catalog attached to this letter. We have several new products that I’m very excited about, including our environmentally-friendly Green Balance Solutions©. I would imagine that these products would be located within the carpet cleaning section inside Lowe’s department stores, and maybe even near Home Improvement or carpeting options. I’d love to hear your thoughts on this.

We’ll be in touch about pricing and distributing options soon. My team and I will contact you sometime in the next week to schedule times to meet. I’m glad that Lowe’s Home Improvement and Bridgepoint Systems have the opportunity to work together.

Best regards,

Rob Hanks President, Bridgepoint Cleaning Systems, Inc.

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LAYOUT

6.2

STATIONERY

LETTERHEAD The Bridgepoint logo is almost always presented on the top, righthand side of any media or document (as shown on the left).

It’s best to try not to position the logo on the lefthand side.

In addition to the logo, the letterhead will always feature the Hexa-Dots on the bottom lefthand side. This placement creates a kind of balance between the logo on the right and the Hexa-Dots on the left.

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BRIDGEPOINT SYSTEMS 4282 590 W MURRAY, UT 84123 (801)261-3942

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LAYOUT

ENVELOPE The envelope follows the same general guidelines of the brand. A nice feature is the teal block of color on the flap-side on the envelope, which is also accented by Hexa-Dots.

This time, the logo is on the right side. This is OK in this instance, because art cannot be placed on the left (it’s for stamps, postage, etc.)

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BRIDGEPOINT SYSTEMS 4282 590 W MURRAY, UT 84123 (801)261-3942 BRIDGEPOINT.COM

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LAYOUT

6.3

BUSINESS CARDS

BRIDGEPOINT SYSTEMS 4282 590 W MURRAY, UT 84123 (801)261-3942 BRIDGEPOINT.COM

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LAYOUT

Caps on products will always be the signature teal color

6.4

PACKAGING

Sleak, white bottle design

Logo at top right

Big, bold headline

Smaller heading with cut-out photography

Description

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COLOR

PACKAGING AND COLOR Bridgepoint’s powder cleaning line (left) consists of large, wide-mouth plastic bottles.

The design of the packaging will always include the teal cap.

Color coordination will help to distinguish between the uses of the different chemical solutions: purple for stain removers, green for Green Balance products and coral for pet odor treatments.

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COLOR

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SIGNAGE & ADVERTISING

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SIGNAGE & ADVERTISING

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With our trusted carpeting and furniture care products, you don’t have to worry about anything.

Just let us do the work.

Let’s face it–your right-hand man is going to make some mistakes. Luckily, Bridgepoint’s advanced cleaning solutions are there when you need them.

BRIDGEPOINT.COM

You can kick back and relax knowing that you’re using the best chemically-advanced solutions on your hardwood floors.

BRIDGEPOINT.COM

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SIGNAGE & ADVERTISING

BRIDGEPOINT.COM

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ADVERTISING

Parts of an Ad: 1. White frame (with space for copy) 2. Logo at bottom right 3. Copy should interact with typography on ad

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With our trusted carpeting and furniture care products, you don’t have to worry about anything.

Just let us do the work.

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SIGNAGE & ADVERTISING

Let’s face it–your right-hand man is going to make some mistakes. Luckily, Bridgepoint’s advanced cleaning solutions are there when you need them.

BRIDGEPOINT.COM

2: PET CLEANING PRODUCTS BRIDGEPOINT VISUAL GUIDELINES

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You can kick back and relax knowing that you’re using the best chemically-advanced solutions on your hardwood floors.

BRIDGEPOINT.COM

3: HARDWOOD FLOOR CARE 66

SIGNAGE & ADVERTISING

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COLOR

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WEBSITE

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CHEMICAL SOLUTIONS

CUTTING EDGE

TRAINING & EDUCATION

ABOUT

RESOURCES

TESTING AND CREATING At Bridgepoint, quality comes first and is included in every step of the chemical manufacturing process.

THE PROCESS >

WE’RE A BRIDGEWATER COMPANY Bridgepoint Systems is recognized in the cleaning industry as a trusted line of professional cleaning solutions.

Need a carpet prespray? Flex Powder with CitrusSolv is now available.

Our Eco-friendly products can help your home environment.

The Commercial Spot and Stain Removal Guide is a new and helpful tool.

Wool Perfect uses a superior technology to treat diverse soils found in wool rugs.

WEBSITE

SERVICES

Privacy Policy Terms of Use Sitemap

Contact Us Careers About Bridgepoint Subscribe to Newsletter

WE WANT TO HEAR FROM YOU

©1973-2016 Bridgepoint Systems. All rights reserved.

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WEBSITE

8.1 HOMEPAGE

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CHEMICAL SOLUTIONS

CUTTING EDGE

TRAINING & EDUCATION

ABOUT

RESOURCES

TESTING AND CREATING At Bridgepoint, quality comes first and is included in every step of the chemical manufacturing process.

THE PROCESS >

WE’RE A BRIDGEWATER COMPANY Bridgepoint Systems is recognized in the cleaning industry as a trusted line of professional cleaning solutions.

Need a carpet prespray? Flex Powder with CitrusSolv is now available.

Our Eco-friendly products can help your home environment.

72

The Commercial

WEBSITESpot and Stain

Removal Guide is a new and helpful tool.

WE’RE A BRIDGEWATER COMPANY Bridgepoint Systems is recognized in the cleaning industry as a trusted line of professional cleaning solutions.

Need a carpet prespray? Flex Powder with CitrusSolv is now available.

Our Eco-friendly products can help your home environment.

The Commercial Spot and Stain Removal Guide is a new and helpful tool.

Wool Perfect uses a superior technology to treat diverse soils found in wool rugs.

WEBSITE

SERVICES

Privacy Policy Terms of Use Sitemap

Contact Us Careers About Bridgepoint Subscribe to Newsletter

WE WANT TO HEAR FROM YOU

©1973-2016 Bridgepoint Systems. All rights reserved.

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CHEMICAL SOLUTIONS

CUTTING EDGE

TRAINING & EDUCATION

ABOUT

RESOURCES

Hide

SPOT & STAIN GUIDE CARPET

SEARCH

UPHOLSTERY

STONE & GROUT

AVENGE PRO Your Do-Everything Stain Remover Avenge Spotter has long been the standard for professionals to safely and effectively remove all types of spots, spills, and stains.

Avenge Pro™ moves to the next level with its unique synergistic action. Avenge Pro™ will work alone on a wide variety of difficult stains, including protein stains like eggs, blood, grass stains, and tougher stains like ink, permanent marker, lipstick, shoe polish, grease, oil, tar and more.

Dilution Ratios: Ready to Use RTU pH: 9.5 Contains: 1 gallon

Distribution and Pricing

SPEC SHEET

AVENGE PRO STAIN REMOVER • Synergistic balanced blend of builders, surfactancy & solvency.

• Synergistic blend allows product to work on a multitude of stains. One product, for 95% of the stains.

• Movement of stain into foam rather than adjacent fibers.

• Compatable with All Solv Extreme™ and most other solvents that may be used on the stain.

• Use greatly aids the free rinsing of remaining solvents and stain from fibers

SELF-PRINT MINI LABELS LABEL SDS SDS EN ESPANOL CLEANING GUIDE

CLICK HERE FOR PDF

WEBSITE

SERVICES

Privacy Policy Terms of Use Sitemap

Contact Us Careers About Bridgepoint Subscribe to Newsletter

WE WANT TO HEAR FROM YOU

©1973-2016 Bridgepoint Systems. All rights reserved.

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WEBSITE

8.2 PRODUCT PAGE

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© BRIDGEPOINT SYSTEMS