Origin Method
SOCIAL MEDIA Instagram Strategy By: Jessica Gomez
PHOTOGRAPHY STYLE COLORS - Black, Dark Grey, Yellow withminimal pops of color.
AMBIENCE - Mix of Indoor/Outdoor Shots SUBJECTS - Mix of people (all real, no models) EDITS - High contrast, medium clarity, BOLD LANGUAGE - Simple but bold and inspiring language
*SAMPLE PICTURES* "MEET THE INSTRUCTORS"- INTRO PICS
STARTING YOUR INSTAGRAM I strongly feel we would need to start either a new instagram page or change your handle to "OriginMethod" which I believe is available. We can put your name and info in the description so people can know it is still associated with YOU. As for the pictures, the first ones on the account should focus on what Origin Method is- who's on the team, how it works, etc...
ORIGIN METHOD
FOOD & FITNESS Other posts will be a mixture of active fitness shots taken inside/ outside the gym as well as some food as prepared by the meal guides.
SOCIAL ENGAGEMENT Besides having the team, the workouts/meal, and the gym on display, we also want to include your followers to actively be a part of the Origin Method account.
IDEAS
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Transformation Tuesday
(sample of post in next slide (slide 6/7)
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Submitted Recipes by clients
(pictures uploaded to our account)
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Motivate followers to share their personal
inspiration story of what their "OM" is and what it means to them. If they are local clients we can feature them on the Origin Method Instagram Page with their #MyOmStory (like HumansofNY instagram page - view slide 8)
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Hashtag suggestions:
#OriginMethod #MyOM #FindMyOm #MyOmStory
ORIGIN METHOD
#TRANSFORMATION TUESDAY Celebrate your progress by sharing your transformation shot on your social media profile with the above hashtag and tag us at @OrginMethod!
*SAMPLE PICTURES* Just to show layout
@HUMANSOFNY The latest personal stories of thousands of people on the streets of New York City.
#MYOMSTORY
Taking inspiration from the above account - we can feature Origin Method's clients who are willing to share their OM story with us. In this way: (however the clients can be posed at the gym/office).
INSTAGRAM PREVIEW With my editing applications, I can give you the same feel to every photo that we post. For now I am thinking of a high contrast, medium clarity, bold black and yellow theme. You can see a preview of what thee account can look like on the next page.