DONDELPULPO

Page 1

DONDELPULPO TEAM E


-

About #dondelpulpo Who they are What they are How they work

-

The shop is based on random objects found in the streets and re-designed by her The shop has a wide variety of products She is a ‘part-time’ artist that runs her shop when she is not working She mainly works in the ‘face to face’ business even if sometimes she is able to sell through her Facebook page



Google Analytics

-

Source

-

Users

-

Overview





Google AdWords

-

Clicks

-

Impressions

-

Ads






Dondelpulpo Social Media Social Media Calendar Posts Insights

- Instagram - Facebook - Blog Posts


Social Media Calendar


Instagram Insights - Audience


Instagram Insights - Content


Instagram Insights - Content


Instagram Insights - Activity


Facebook Insights-Audience


Facebook Insights-Content


Facebook Insights-Activity


Facebook Ads Implementation Ads Created: Catalog Sales Brand awareness Audience: Use of Instagram lookalike Proximity to Madrid 25-50 Interests: interior design, sustainability, recycling, handmade objects. Content: For Catalog Sales: Photos from the Products catalog and selected copy in the brand tone of voice. For Brand awareness: Short video highlighting the artist’s process, inspiration and thoughts.


Facebook Ads


Facebook Ads Summary

Total Link Clicks: 140 Estimated Ad Recall Total: 430


Blog Posts





- Use professional pictures for her products.

#dondelpulpo: For the Future Suggestions + Improvements

- Follow up on facebook/instagram ad campaigns - Engage more with audience and followers on social media (reply to comments, re-post #dondelpulpo tagged pictures, etc...) -Continue having a structured calendar for SM posts. To maintain consistency.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.