Reputation Management Plan for Carnival Corporation

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Stakeholders Carnival Corporation & PLC identifies its key stakeholders as: ● ● ● ● ● ● ● ● ● ●

Guests Employees Home and Destination Port Communities Travel Professionals Suppliers Media Non-Governmental Organizations (NGOs) Government Agencies Investors Business Organizations

Recommendations We recommend that Carnival recognize its role in modeling responsible global citizenship and operations by adding the following as stakeholders. ● ●

Climate Change organizations (Deloitte 2030 Challenge, UN Sustainability Goals) Ocean Activism organizations (like Ocean Conservancy, 4Ocean)

Concern for the environment should be demonstrated as a corporate value, not simply stated. This can be achieved by opening this conversation up to customers and making the environment higher profile across all lines and in customer communications.

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Reputation Management Plan for Carnival Corporation by Jessica LR Espada - Issuu