Community Relations Along with CSR, Community Relations is a crucial aspect of a company’s reputation management plan, and needs to be highlighted. Carnival has many community relations programs, yet neglects to communicate about them or share them on social media. The Carnival Foundation's signature program is the Carnival Scholarship and Mentoring Program in collaboration with Big Brothers, Big Sisters. This program is a four-year, in-the-workplace mentoring program for high school students, and it began in 2007. The following are other community relations programs that Carnival is currently involved in: ● ● ● ● ● ● ● ● ●
Big Brothers Big Sisters of Miami, Carnival Center for Excellence Carnival Kids Program Florida International University, Chaplin School of Hospitality & Tourism Management HEAT Academy Jackson Memorial Foundation / Holtz Children’s Hospital Lotus House Smithsonian National Museum of African American History and Culture Miami Children’s Museum Mission United
While these are Carnival’s community relations programs, each subsidiary of the company has its own list of programs. Recommendations We have provided the following recommendations on how to improve Carnival’s Community Relations strategy to improve the company’s reputation: ➔ Highlight the Community Relations programs on social media platforms and with stakeholders. ➔ Provide press releases about the community relations events that are taking place, and promote them with the local media outlets. ➔ Spotlight kids involved in the community programs’ success stories. ➔ Provide updates on significant milestones for the programs and those involved. ➔ Create relationships among Carnival, the programs, and the target audience.
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