Corporate Social Responsibility Corporate Social Responsibility (CSR) is an essential component of a reputation management plan. Carnival should be highlighting its actions, but currently the company is letting its efforts go unnoticed. With the launch of its sustainability website in 2016, it made one of its most significant initiatives to date addressing both climate change and decarbonization. Carnival has not seized the opportunity to promote its website to stakeholders. Along with working on sustainability, Carnival is dedicated to cooperating with regulatory agencies within the US and UK governments to implement essential practices. for its shareholders. Carnival stated, “we are committed to governance policies and practices that ensure shareholder and other stakeholder interests are represented in a thoughtful and independent manner” (Carnival Corporation, n.d.). The company highlighted its CSR efforts by releasing a press release to announce that it had been named one of “America’s Most Responsible Companies” in 2020 by Newsweek. However, it did not share this information with its stakeholders to maximize the benefit. The company also did not mention that it moved up the rankings in 2021 from #208 to #196, and its corporate governance score increased by over 10 points (Newsweek, 2021). This valuable CSR information would help boost the company’s reputation amongst stakeholders. Recommendations We have provided the following recommendations on how to improve Carnival’s CSR strategy to improve the company’s reputation: ➔ Highlight the company’s yearly sustainability goals on all media platforms, not just the sustainability website. ➔ Highlight all company awards and recognition for CSR on social media platforms and to stakeholders. ➔ Provide updates on crucial CSR practices throughout the year. ➔ Highlight the company’s governance successes. ➔ Increase transparency among all stakeholders regarding CSR.
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