Green paper

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Opinion: Sara Krüger Falk

Creativity and innovation hold the key to our sustainable future Introducing the United Nations Global Compact, a network established to help businesses integrate sustainability in their operations, work collaboratively and foster collective actions towards the UN Sustainable Development Goals.

In the light of the pressing global challenges we confront today, it is imperative that we adopt a different approach to thinking and taking action. We must harness the power of creativity and innovation to cultivate new methods of sustainable production, service delivery, and living. To do this, we need to fundamentally re-evaluate our practices and prepare ourselves to embrace novel technologies and business models that can propel us toward a more sustainable future.

Sara Krüger Falk Executive Director, UN Global Compact Network Denmark

Playing a vital role As the world’s largest corporate sustainability initiative and a prominent platform for businesses committed to advancing sustainability through collaboration, innovation, and leadership, the United Nations Global Compact recognises the urgent and transformative actions required to tackle climate change, biodiversity loss, human rights and other sustainability issues. The business community plays a vital role in driving this transition. The climate crisis demands bold measures to reduce greenhouse gas emissions and transition to a low-carbon economy. Incremental changes alone are insufficient; we must embrace transformative change, reimagine societies and economies, and strive for true sustainability. This necessitates cross-sectoral and cross-border collaboration, as well as a willingness to experiment, learn from both successes and failures, and inspire one another. We must remain receptive to new ideas and approaches while challenging the status quo.

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Creativity as a driver for green transition

must embrace transformative change, reimagine “ We societies and economies, and strive for true sustainability... We must remain receptive to new ideas and approaches while challenging the status quo.

The UN Global Compact The United Nations Global Compact is dedicated to helping businesses integrate sustainability into their strategies and operations. We strive to convene and facilitate collaborations among businesses, civil society, governments, and other stakeholders, to foster collective action towards achieving The Ten Principles and the Sustainable Development Goals. Through our endeavours, we have witnessed first-hand the transformative power of collaboration and innovation, recognising their potential to shape a sustainable future. This white paper offers valuable insights into the crucial role that creativity and innovation play in advancing sustainability. Its emphasis on the need for a profound re-evaluation of our practices, from individual consumers and organisations to society as a whole, resonates with our conviction that the business community holds a pivotal position in the transition towards a more sustainable future.

Working together Collaboration and co-creation are the two fundamental elements in this situation. It is imperative that we acknowledge the complexity of the environmental and sustainability challenges we face, and realise that they cannot be solved by any single organisation or sector alone. Only by embracing creativity, innovation, and a willingness to rethink our methods of production and service can we hope to achieve our objectives for a green transition. The time for action is now.

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