Changing the fashion industry through circular thinking

OUR SHIFT is an activist fashion brand based in Copenhagen challenging traditional fashion processes with upcycling techniques. The result is tailored garments and responsibly made clothes with activist messaging.

Contributor –OUR SHIFT

In collaboration with –Roskilde Festival

Milan Flicek and Barbora Sura founded OUR SHIFT in 2022 with a vision to shift the paradigm of fashion and bring people on a journey towards a more optimistic future. They use innovative design methods, materials, and communication to create upcycled clothes collections from fabrics and garments that are otherwise destined to go to waste.

The brand upcycles deadstock fabrics and clothes and searches for unusual material sources in its creative and transformative fashion approach. They collaborated with Roskilde Festival in 2022, sourcing fabric from abandoned tents. With it, they created a fully upcycled fashion collection, reducing the quantity of wasted textiles at the festival and contributing to their larger aim of creating awareness and acting on various environmental issues.

To work with abandoned garments, tents or fabrics, they use a novel ‘fire piping’ technique which can upcycle finished garments and cut-offs creating 3D, organic, and unique shapes. When applied directly on deadstock garments, the original technique creates new seasonal colours and prints and prevents the garments and fabric from being discarded.

The clothes OUR SHIFT designs and produces are made in an innovative manner with provocative and fun yet sophisticated aesthetics. The company is focused on shifting the industry as well as individual mindsets and processes.