Green paper

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Case study: Plus Pack

Breaking the linear packaging cycle Danish packaging company Plus Pack is working to develop circular packaging solutions. Contributor

The lifecycle of packaging has traditionally been linear, with packaging ending

– Plus Pack

up in incineration. Danish packaging company Plus Pack works on transforming the food packaging industry to circularity. Food packaging plays a defining role in building a more sustainable tomorrow. Design is key to circularity and it plays a central role in the development of new products. Plus Pack produces food packaging solutions in aluminium and plastics and have committed themselves to develop circular solutions that are made of already recycled materials and materials that are easy to sort and recycle. The company designs the packaging solutions with the focus on how to extend shelf life of packaged food. For Plus Pack it is all about changing the way materials are being used. Materials have a high value after use and should be sorted for recycling and used again and again. This way of working is an important driver for the green transition and for Danish companies’ competitiveness, growth, and development.

Credit: © The Infinite Bridge (2017) - Johan Gjøde. Photographer: Dennis Borup Jakobsen

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Creativity as a driver for green transition


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