Developer Jesse Keyes Turns Unconventional Into Bold Statement

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Developer Jesse Keyes turns unconventional into bold statement If there was ever a case of a building perfectly mirroring its developer, it would be One Seventh and Jesse Keyes. Both are angular, ultra-chic, smart and aggressive. Both are also making their emphatic debut on the New York architecture and style worlds. Built on a 45-degree angle at the juncture of four different streets where Seventh Ave. South meets Varick and Carmine Sts., One Seventh resembles a hulking helm of a slick, futuristic boat or space-age flying machine. Six stories tall with just four units, the corner building shaped in an angular prism has a façade of manganese ironspot brick and Solarban 80 double-paned glass. The side of the building on Seventh Ave. South that parallels the rush of autos making their way to Tribeca or the Holland Tunnel has bold racing stripes and competing slabs of vertical windows. On the mellower Carmine St., Juliet balconies face the local cafes, old-time Spanish restaurants and bootleg record stores. One Seventh blends seamlessly with its intersection and has gainied total community board support. "No developer would take a chance on this site, which was operated as a gas station since the 1920s and unused for almost a decade," says Keyes, 35, an investor in the swank Goldbar and a partner in La Esquina, one of New York's hippest eateries. "They said it was too small or that the shape wouldn't


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Developer Jesse Keyes Turns Unconventional Into Bold Statement by Jesse Keyes - Issuu