Jeroen Waning (jeroenwaning.com)
10/28/2012
Domain Registration, Nameservers, Web Hosting, WordPress Setup, and SEO Domain Registration 1. With your main keyword ready, head over to Godaddy (or another domain registrar, but Godaddy offers .com domains for as little as $5.99 and has great discount offers) 2. Type your keyword in the search field and click ‘Go’ to attempt to register an EMD (exact match domain) 3. Only register a .com, .net, or .org domain (other extensions require a lot more work for ranking) Don’t use hyphens You can add a letter or number if the EMD is not available (for example: beatmaker1.com) Any additional letters, numbers, or words will make it a bit more difficult to rank, but single letters and numbers do not seem to make much of a difference in my experience 4. If you still cannot find an acceptable/available domain: Start over with the keyword/market research - recommended Buy a domain with another extension (.info, .mobi, .tv, .co, etc) - not recommended for SEO 5. Once you’ve found an available and acceptable domain, continue with the purchase Select 1 year (it auto renews anyways unless changed) You don’t need to purchase anything extra here 6. Keep the Godaddy website open and proceed to sign up for a hosting account
Hosting Account Sign-Up and Domain Integration 7. Get the cheapest hosting account with all the tools required for unlimited domains and 24/7 live chat support, click here 8. Click on the best offer they are flashing in your face when you get there 9. Click the radio button that’s labeled: ‘I plan to use a domain I already own’ (or its current equivalent) 10. Fill in your payment details and continue 11. The optional add-ons they present can be useful, but you don’t need them to make money online if you follow everything exactly as to what is outlined in this guide (purchase extras at your own will)
Jeroen Waning (jeroenwaning.com)
10/28/2012
Domain Registration, Nameservers, Web Hosting, WordPress Setup, and SEO 12. Complete payment 13. Login in to your cPanel (control panel) with the details sent to your email account 14. Locate the ‘Nameservers’ in the right sidebar (usually ns1.ipage.com and ns2.ipage.com) 15. Go back to Godaddy and click on ‘My Account’ 16. Click on ‘+ Domains’ to expand and click to ‘Launch’ the domain you’ve just purchased 17. Click on the small, blue ‘Nameservers’ link towards the bottom left 18. Enter in the nameservers (usually ns1.ipage.com and ns2.ipage.com) 19. It usually takes only a few minutes to tie your domain to your hosting account, but it is possible that it can take longer (if you proceed to install WordPress to soon, your website will not exist when you attempt to visit it or login to your WordPress account – if this happens, just install WordPress again after waiting a while) 20. Before you can install WordPress, click on the ‘Domain’ tab at the top right of your cPanel 21. Click ‘DomainCentral’ and type in your newly registered domain with ‘Add Existing Domain’ selected 22. Click on the ‘+’ next to your domain in the list to expand it 23. Click on ‘Pointers’ and set the ‘Subdirectory’ to be something like ‘www.yourdomain.com’ or ‘yourdomain.com’ 24. Now you are ready to install WordPress
Installing WordPress 25. Stay in your hosting account’s cPanel 26. Under the ‘Website’ tab at the top right, click on ‘WordPress’ 27. Click ‘Install’ (at the bottom) 28. Install the recommended version of WordPress, and click the dropdown menu to select your new domain (if it is your first domain, it should already be selected) 29. Leave the next field after the ‘/’ blank 30. Uncheck the promotional offers, and check the ‘I have read…’, and click ‘Complete’
Jeroen Waning (jeroenwaning.com)
10/28/2012
Domain Registration, Nameservers, Web Hosting, WordPress Setup, and SEO 31. Allow time for the installation 32. Once the installation is complete, use the provided details to login to your new WordPress account 33. You can always access your admin WordPress through ‘http://www.yourdomain.com/wp-admin/’ 34. Once logged in, at the very top right in your WP account, you should see ‘Howdy, admin’ – click on it 35. Click ‘Edit My Profile’ 36. Change your password to something you can remember (if desired) 37. Do not be intimidated with your new WP interface and allow yourself some time to get used to it by checking out some of its features before moving on to the next section 38. Once you understand it, go ahead and delete all of the default WP posts, pages, links, and comments and add your own when you’re ready (all SEO optimized with your keywords)
Installing the SEO Plugins 39. Let’s go ahead and install all of the free WP plugins to make your site visible to Google by clicking on the ‘Plugins’ tab/button on the left of your WP dashboard 40. Click ‘Add New’ at the top 41. Search for ‘Google XML Sitemaps’ 42. Install the Google XML Sitemaps (or the one with v3 for qTranslate) and activate it 43. Repeat steps 39 – 42 by searching for ‘Platinum SEO’ and install ‘Platinum SEO Pack’ 44. If you’re using other plugins, like tool #3 or the SEO optimization plugin (optimizes your content for ranking high in Google), follow their individual instructions for registration, uploading, and installing 45. After having completed installation of plugins, click on ‘Settings’ -> ‘XML-Sitemap’ on the left of your WP dashboard 46. Check to make sure you sitemap was built, or click on ‘rebuild the sitemap’ 47. Now, click on ‘Platinum SEO’ on the left in your WP dashboard 48. Fill in the appropriate SEO details (if you’re not sure about proper SEO, watch this video), but make sure you use your keyword in your title and description
Jeroen Waning (jeroenwaning.com)
10/28/2012
Domain Registration, Nameservers, Web Hosting, WordPress Setup, and SEO Add Site to Google Webmaster Account 49. Now it is time to make sure Google can actually find your site and that you get feedback from them about your site, so create a new Google Webmaster Account 50. Once signed in, click ‘Add Site’ and follow Google’s instructions 51. When prompted to verify your site, utilize this free FTP program to upload the verification file (utilize your iPage FTP account information accessed under the FTP section in your cPanel to log in) 52. Once verified, go back to your Google Webmaster Tools (GWT) account to add your sitemap 53. In your GWT account, click on ‘Optimization’ in the menu on the left and choose ‘Sitemaps’ 54. Click ‘ADD/TEST SITEMAP’ at the top right 55. Provide both ‘sitemap.xml’ and ‘sitemap.xml.gz’ by typing them into the field and adding them Now, your site is setup and ready to be found by Google. This obviously doesn’t mean that your website is going to be found in Google for your keyword(s) because you’re going to need to add SEO optimized content, add backlinks using some (or all) of the top 10 toolsError! Bookmark not defined., and monetize it to start earning a profit. Before you start adding content and ways to make money, you may want to pick a WordPress theme that will look much nicer and sets your site apart from other WP blogs. There are many free WP themes to choose from (under the ‘Themes’ tab in the left menu in your WP dashboard), but using a premium theme will offer many advanced features that will help with SEO and conversions (click here to check out my personal favorite). It is proven to boost rankings, keep bounce rate* down, and entice people to buy through your site or click on ads that make you money. It also has a free trial for you to give it a test drive. *Bounce rate is a formula used by Google that takes into account the time your visitors spend on your site and the number of pages they visit. Lower bounce rates are better and help with rankings. You can check your bounce rate in your Google Analytics account (explained below).
Google Analytics Tracking (Traffic Monitoring) Now that you’ve set up your site, and implemented appropriate techniques for acquiring top rankings, you’re going to want to track the visitors that come to your site on a daily basis. When using the recommended toolsError! Bookmark not defined., you’re going to notice that traffic is not only coming from the search engines, but a significant amount of it will be coming from the articles you’ve dispersed on autopilotError! Bookmark not defined.. As you will learn from using tool #1Error! Bookmark not defined., each article allows
Jeroen Waning (jeroenwaning.com)
10/28/2012
Domain Registration, Nameservers, Web Hosting, WordPress Setup, and SEO you to put links in your resource boxes that will bring targeted human traffic as well as credit from Google by providing you free search engine traffic. The best web traffic monitoring tool is also provided by Google. It also lets you monitor traffic in real time as visitors come to your site even by the minute and how they got there. It will provide statistics data about the traffic as a whole, but it will even provide details in regards to what search term or referring site they used. Google Analytics tracking is as simple as signing up for a Google Webmaster Tools account. Once you’ve signed up, take these steps to start tracking the traffic coming to your site: 1. Head over to Google Analytics, and sign in 2. Click on the ‘Admin’ button at the top right 3. Click ‘+ New Account’ 4. Fill in the required info about your site, and click ‘Create Account’ 5. On the next page, leave all of the default settings, and copy the code presented to you 6. Click ‘Save’, and head back over to your WP dashboard for your site 7. Hover your mouse over the ‘Appearance’ tab in the left WP menu, and click ‘Editor’ 8. On the right, click ‘Header’ to edit the ‘header.php’ file 9. Scroll through the code in the editor window, and look for the ‘</head>’ html tag 10. Paste your Google Analytics tracking code ABOVE the ‘</head>’ html tag The most important part is done, but you may want to stay in the editor to add your Bing Webmaster Tools information here as well. Bing and Yahoo share their resources for their search engines, so you won’t need to worry about doing this for Yahoo too. 11. Sign up for a Bing Webmaster Tools account, and follow their instructions 12. The easiest way to verify ownership of your website here is to grab Bing’s verification code that looks like this: <meta name="msvalidate.01" content="58B86CEB54007BEE62A75FA21BBED586" />
Jeroen Waning (jeroenwaning.com)
10/28/2012
Domain Registration, Nameservers, Web Hosting, WordPress Setup, and SEO 13. Go back to edit your header.php file in your WP account, and also paste that code ABOVE the ‘</head>’ html tag but below your Google Analytics tracking code (make sure you do not place the Bing Verification code inside the Google Analytics code) You will become more familiar with these interfaces over time, but here is how to monitor your web traffic: 14. Go back to Google Analytics, sign in, and click on your website to expand it until you click the final link to take you to your ‘Visitors Overview’ page You won’t see any data here until the day after site submission and only if you are actually getting traffic. To see if any visitors are on your site now: 15. Click on ‘Home’ at the top right 16. Click on ‘Real-TimeBETA’, and click on ‘Overview’
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