Propelics 7considerationsforenterprisemobilestrategy 06 2013

Welcome.

7 Considerations for your Enterprise Mobile Strategy

June 27th, 2013

@propelics

appcelerator Â

@appcelerator

Questions, Comments to #mobilestrategy

Propelics Background – About Us 15+ year track record Fortune 500 clients Global experience 100% focused on mobile for the Enterprise • San Jose, Boston, Pittsburgh • • • •

Propelics creates mobile strategies and world class Apps for the Enterprise.

Trusted by companies like yours:

appcelerator

#mobilestrategy!

2

What We Do • Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation

• Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements

• Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory

Founded in 2007

Mountain View London Tokyo Beijing

148 Employees

$50M Mayfield, Translink, Storm, Sierra, eBay, Red Hat

appcelerator Â

GSMA Global Mobile Awards 2012 Winner

Gartner 2012 Magic Quadrant Visionary for Mobile Application Development Platform

Appcelerator offers the only delivery platform built for a mobile first world

DESIGNER

DEVELOPER

QA ENGINEER

PRODUCT MANAGER

EXECUTIVE

Dashboard Cloud

Test

Performance

Analytics

Foundation

475K

56K

120M

Developers

Apps

Devices

Shahab Choudhry: Partner - Propelics Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades.

He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile.

appcelerator

#mobilestrategy!

6

Gamiel Gran: VP Business Development - Appcelerator In addition to his role as VP of business development at Appcelerator, Gamiel has led the Sierra Ventures CIO Advisory Board for the past five years. This Board includes more than ninety Fortune 500 CIOs and CTOs. With access to seasoned leaders from companies like eBay, Facebook, and Merck, as well as cutting-edge entrepreneurs, Gamiel is a close participant in the collective conversation on achieving mobility in the enterprise.

appcelerator Â

#mobilestrategy!

7 Â

(Official “mobile is big” slide)

appcelerator

#mobilestrategy!

Hypothesis: an inflection point in innovation

Global IT spend

$3T

Innova5on inflec5on?

$2T $1T

• • • •

Desktop refresh rate Server consolida5on BYOD Cloud services

2013

appcelerator

Total legacy spend 2014

2015

(Specula8ve)

(Specula8ve)

Source: Gartner: High Tech Tuesday Webinar Worldwide IT Spending Forecast 2Q July 2012; #mobilestrategy!

Garter Forecast Alert: IT Spending, Worldwide 2008-20014 January 2011.

9

Where innovation is concerned, mobile leads Rank 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Mobile

Big Data

appcelerator

Cloud

Social

Other

IT Consumeriza5on, Payments, Security, EHR, Data Virtualiza5on, Iden5fy Mgmt.

Source: CIO instant poll, Evanta Leadership Series Keynote, June 2013

#mobilestrategy!

From closed & rigid to open & rich

“Systems of Record”

“Systems of Engagement”

Heavy business process

Sufficient business process

Targeted process (3-­‐click rule)

On premise

Public or Virtual Private Cloud

Public or Virtual Private Cloud

Rigid tradi5onal IT stack

Connectors or APIs to legacy

APIs to legacy, SaaS, cloud

Proprietary tools

Proprietary tools

Open source / freemium tools

High ini5al & ongoing costs

Quick deploy, low entry costs

New dev environment, low cost

“Feed the machine”: user experience an aaerthought

Richer UI, web-­‐based for flexible access

“User is king”: experience separates winners & losers

appcelerator

#mobilestrategy!

11

Everyone wants

mobile, but most

companies

aren’t sure where to start.

7 Considerations for your Enterprise Mobile Strategy

1. An App is Not a Strategy

1. An App is Not a Strategy Avoiding the “One and Done” phenomenon Random Acts of Mobile = Mobile Strategy Strategy is more than a collection of apps New Channels, New Customers, New Business Models, New Use Cases appcelerator

#mobilestrategy!

2. Avoid the Wild West of App Development

2. Avoid the Wild West of App Development Barrier to entry for app development is low, “Cool�

Factor is high Resist the urge to be a rebel Most companies will develop between 3-5 apps before a mobile strategy is put in place Apps that provide some great features but do not deliver value Rationalize the demand, understand the value across the app portfolio appcelerator Â

#mobilestrategy!

appcelerator Â

#mobilestrategy!

19 Â

3. Mobility is Not a Bolt On

3. Mobility is Not a Bolt On Mobile for the sake of justifying the mobile device

Desktop Virtualization – device bolt on Access to data stores – technology bolt on Mobile as an afterthought – project plan bolt on Web access to enterprise apps – UI bolt on

Innovation and Ideation with mobile first mentality

appcelerator

#mobilestrategy!

4. Think Beyond Consumer Apps

4. Think Beyond Consumer Apps

Customer

1 on 1

Partner appcelerator Â

Employee

Reseller #mobilestrategy!

5. Simplify the Enterprise

5. Simplify the Enterprise

Dichotomy between the Complex Enterprise and the Simple Elegance of mobile solutions appcelerator Â

#mobilestrategy!

25 Â

UX = UI appcelerator Â

#mobilestrategy!

26 Â

6. Assess the Readiness for Mobile

6. Assess the Readiness for Mobile Mobility  Strategy Enterprise Info. Mgmt.

IT Delivery & Support Stage 5

Stage 4

Stage 3

App development platform

Stage 2

Network Infrastructure

Stage 1

Policy Definition & Governance

Mobile Device Mgmt. Platform Telecom Expense Mgmt.

Wireless Svc. Mgmt.

Maturity Ranking

Mobile Maturity Matrix

Security Infrastructure

appcelerator Â

#mobilestrategy!

7. Establish a MCOE to Provide Guidance

Mobile COE Coverage

MDM

Mobile App Dev Platform

Apps vs. Web Wireframe / Supported Devices Testing Prototyping

Mobile Web Services

Version Control

Mobile SDLC Mobile Innovation Mobile Policies Help Desk UX Guidelines

App Architecture Mobile App Inventory

BYOD Governance

Security App Deployment Mobile Analytics

TEM

7. Establish a MCOE to Provide Guidance Unclear if MCOE should be a part of IT COEs are not new so what is the issue?

Mobile is still a bolt on Guidance vs. Governance

appcelerator Â

#mobilestrategy!

1. An App is Not a Strategy 2. Avoid the Wild West of App Development 3. Mobility is Not a Bolt on 4. Think beyond Consumer Apps 5. Simplify the Enterprise 6. Assess the Readiness for Mobile 7. Establish a MCOE to Provide Guidance

One More Consideration:

The cost of doing nothing due to “Analysis Paralysis�

Mobile App Strategy Kickstart = 2-3 Week

Mobile Strategy: Approach Step I: Direction Setting

Business Drivers

Innovation Strategy & Alignment

Market Opportunity

Step II: Ideation, Assessment, Risk Analysis, Visualization

Business Segments, Verticals, Channel, solutions

INNOVATION HOTSPot

Mobile App and BYOD Risk Profile

Step III: Roadmap & Next Steps

Business & IT Roadmap

App Roadmap Innovation thru Visualization Technology Maturity Assessment

Recommend

Action Plan

Propelics Kickstarts

Mobile App Roadmap Kickstart

Mobile App Scoping and Planning

MDM/BYOD Kickstart

appcelerator Â

Mobile App Rapid Prototyping

Special Offer Free 1 Hour Mobile Advisory Call info@propelics.com

IT Readiness for Mobile Kickstart

Prototype Factory #mobilestrategy!

35 Â

Thank you

appcelerator Â

#mobilestrategy!