City Limits TYPE LOCAL NEWS
LAUNCH 2010
TARGET MARKET NEW YORK CITY
FULL TIME EMPLOYEES 3
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 REVENUE 74%
24%
EXPENSES 27%
73% 81%
2011
19%
REVENUE
2010 2011 2012
2%
EXPENSES
Foundation Funding Earned Revenue
2012 REVENUE
Individual Donations
EXPENSES
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 2010
Search
55%
2012
IT/Tech 8%
Social Media Referral
7%
Other
2010 2012
General/Admin 2010
30%
Direct
2012
29%
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG
5%
10%
15%
20%
25%
30%
35%