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City Limits TYPE  LOCAL NEWS

LAUNCH 2010

TARGET MARKET NEW YORK CITY

FULL TIME EMPLOYEES 3

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010 REVENUE 74%

24%

EXPENSES 27%

73% 81%

2011

19%

REVENUE

2010 2011 2012

2%

EXPENSES

Foundation Funding Earned Revenue

2012 REVENUE

Individual Donations

EXPENSES

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 2010

Search

55%

2012

IT/Tech 8%

Social Media Referral

7%

Other

2010 2012

General/Admin 2010

30%

Direct

2012

29%

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG

5%

10%

15%

20%

25%

30%

35%


The Lens TYPE  LOCAL NEWS

LAUNCH 2009

TARGET MARKET NEW ORLEANS

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012 Individual Donations

4% 4%

FULL TIME EMPLOYEES 11

2010 REVENUE

Earned Revenue

EXPENSES

Foundation Funding

2011

10% 1%

REVENUE

2010 2011 2012 EXPENSES 99%

2012 REVENUE

86%

EXPENSES 96%

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 33%

Search 27%

Social Media Referral

2010 2012

IT/Tech 2010 2012

15%

Other

General/Admin 2010 2012

29%

25%

Direct Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 20%

40%

60%

80%

100%


MinnPost TYPE  LOCAL NEWS

LAUNCH 2007

TARGET MARKET MINNESOTA

FULL TIME EMPLOYEES 17

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010 REVENUE 20%

Foundation Funding

EXPENSES

21%

38% 35%

2011

36% 34%

REVENUE

2010 2011 2012 EXPENSES 30%

Individual Donations

44%

Earned Revenue

2012 REVENUE EXPENSES

42%

$500,000

$1,000,000

$2,000,000

$1,500,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 42%

Search

2010 2012

9%

Social Media Referral

IT/Tech 2010 2012

21%

Other

General/Admin 2010 2012

29%

28%

Direct Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


New Haven Independent TYPE  LOCAL NEWS

LAUNCH 2005

TARGET MARKET CONNECTICUT

FULL TIME EMPLOYEES 6

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

10%

EXPENSES

8% 30%

5%

27%

REVENUE

2011

18%

Individual Donations

REVENUE

2010 2011 2012 EXPENSES 77%

2012 REVENUE

65%

Foundation Funding

60%

EXPENSES

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 22%

Search

2010 2012

IT/Tech 2010

15%

Social Media Referral

2012

General/Admin 6%

2010

Other 2012

29%

57%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 20%

40%

60%

80%

100%


Oakland Local TYPE  LOCAL NEWS

LAUNCH 2009

TARGET MARKET OAKLAND

FULL TIME EMPLOYEES 3

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

36%

EXPENSES

51% 59%

5% 1%

REVENUE

39%

Foundation Funding 2011

94%

REVENUE

2010 2011 2012 EXPENSES

2012

Individual Donations

10% 5%

REVENUE EXPENSES

$50,000

$100,000

$200,000

$150,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 47%

Search

2010 2012

13%

Social Media Referral

IT/Tech 2010 2012

15%

Other

General/Admin 2010 2012

29%

25%

Direct Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 20%

40%

60%

80%

100%


The Rapidian TYPE  LOCAL NEWS

LAUNCH 2009

TARGET MARKET GRAND RAPIDS

FULL TIME EMPLOYEES 2.4

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010 53%

5%

REVENUE EXPENSES

13% 87%

Foundation Funding

100%

2011 REVENUE

2010 2011 2012 EXPENSES

2012 42%

Individual Donations Earned Revenue

REVENUE EXPENSES

$30,000

$60,000

$90,000

$120,000

$150,000

60%

80%

100%

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 35%

Search

2010 2012

29%

Social Media Referral

IT/Tech 2010 2012

12%

Other

General/Admin 2010 2012

29%

24%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 20%

40%


St. Louis Beacon TYPE  LOCAL NEWS

LAUNCH 2008

TARGET MARKET ST. LOUIS

FULL TIME EMPLOYEES 18

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010 19%

29%

22%

Earned Revenue

REVENUE EXPENSES

28%

Foundation Funding

3% 2%

2011 REVENUE

2010 2011 2012 EXPENSES 95% 43%

2012 59%

Individual Donations

REVENUE EXPENSES

$1,000,000

$3,000,000

$4,000,000

$5,000,000

Expenditures 2010 vs 2012

Website Referral Sources 2012 Search

35%

$2,000,000

Editorial 2010 2012

15%

Social Media Referral

IT/Tech 2010 2012

General/Admin 19%

Other

2010 2012

29%

31%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%


Voice of San Diego TYPE  LOCAL NEWS

LAUNCH 2005

TARGET MARKET SAN DIEGO

FULL TIME EMPLOYEES 11

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

13%

REVENUE EXPENSES

17%

38%

Foundation Funding

43%

15%

2011

42%

REVENUE

2010 2011 2012 EXPENSES 43%

2012

40% 49%

REVENUE

Individual Donations

EXPENSES

$300,000

$600,000

$900,000

$1,500,000

$1,200,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 36% 7%

Search

2010

Social Media Referral

2012

IT/Tech 2010 2012

25%

Other

General/Admin 2010 2012

29%

32%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


FCIR TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2010

TARGET MARKET FLORIDA

FULL TIME EMPLOYEES 3

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

24%

2%

5%

Individual Donations

REVENUE EXPENSES: NO DATA

2011 REVENUE

2010 2011 2012 EXPENSES

5%

Foundation Funding

100%

2012 REVENUE

93%

EXPENSES

71%

$30,000

$90,000

$150,000

$120,000

Expenditures 2010 vs 2012

Website Referral Sources 2012 Social Media Referral

37%

$60,000

Editorial 2010: NO DATA

13%

Other

2012

IT/Tech 2010: NO DATA 2012

General/Admin 24%

Direct

2010: NO DATA 2012

29%

26%

Search

Marketing/Development 2010: NO DATA 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


I-News at Rocky Mountain PBS TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2009

TARGET MARKET COLORADO

FULL TIME EMPLOYEES 5

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

16%

REVENUE EXPENSES

7%

2011 REVENUE

2010 2011 2012 EXPENSES

Foundation Funding

100%

2012 REVENUE

93%

EXPENSES

84%

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 71% 5% 4%

Search

2010

Social Media Referral

2012

Other

IT/Tech 2010 2012

General/Admin 20%

Direct

2010 2012

29%

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%


NJ Spotlight TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2010

TARGET MARKET NEW JERSEY

FULL TIME EMPLOYEES 8

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

29%

REVENUE EXPENSES

35% 6%

Individual Donations

4%

2011 REVENUE

2010 2011 2012 EXPENSES

Foundation Funding

90%

2012 REVENUE

65%

EXPENSES

71%

$200,000

$400,000

$600,000

$,1000,000

$800,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial

Search

29% 11%

Social Media Referral

2010 2012

IT/Tech 2010 2012

28%

Other

General/Admin 2010 2012

29%

32%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


Texas Tribune TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2009

TARGET MARKET TEXAS

FULL TIME EMPLOYEES 33

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

48%

REVENUE

19% EXPENSES

41% 30%

16%

Foundation Funding 2011

23%

REVENUE

2010 2011 2012 EXPENSES 47%

2012 43%

Individual Donations 33%

REVENUE EXPENSES

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

30%

40%

50%

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial

Search

52%

2010 2012

17%

Social Media Referral

IT/Tech 2010 2012

7%

Other

General/Admin 2010 2012

29%

24%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG

10%

20%


VTDigger TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2009

TARGET MARKET VERMONT

FULL TIME EMPLOYEES 6

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

42%

REVENUE EXPENSES

22% 8%

51%

34%

Foundation Funding 2011

59%

REVENUE

2010 2011 2012 EXPENSES 33%

2012 27%

Individual Donations

REVENUE EXPENSES

24%

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 16% 39%

Social Media Referral

2010

Search

2012

IT/Tech 2010

20%

Other

2012

General/Admin 2010

25%

Direct

2012

29%

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%


Wisconsin Watch TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2009

TARGET MARKET WISCONSIN

FULL TIME EMPLOYEES 4

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

8%

REVENUE

2% EXPENSES

24%

4%

6%

90%

72%

Foundation Funding

90%

2011 REVENUE

4%

2010 2011 2012 EXPENSES

2012

Individual Donations

REVENUE EXPENSES

$100,000

$200,000

$300,000

$400,000

$500,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 60%

Search 4%

Social Media Referral

2010: NO DATA 2012

IT/Tech 2010: NO DATA

12%

Other

2012

General/Admin 2010: NO DATA

24%

Direct

2012

29%

Marketing/Development 2010: NO DATA 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


Wyofile TYPE  STATE GOVERNMENT & POLITICS

LAUNCH 2008

TARGET MARKET WYOMING

FULL TIME EMPLOYEES 3

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010 1%

7%

22%

Earned Revenue

REVENUE

Individual Donations

EXPENSES

2011

35%

REVENUE

2010 2011 2012 EXPENSES 65%

Foundation Funding

2012 REVENUE

78%

EXPENSES

92%

$50,000

$100,000

$150,000

$200,000

$300,000

$250,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial

Search

37%

2010 2012

IT/Tech 2010

27%

Social Media Referral

2012

General/Admin 2010

29%

1% 35%

2012

Other Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


Center for Investigative Reporting TYPE  NATIONAL INVESTIGATIVE

LAUNCH 1977

TARGET MARKET NAITONAL

FULL TIME EMPLOYEES 73

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

4% 69% 6%

27%

7%

REVENUE EXPENSES

87%

Foundation Funding

3% 2% 95%

2011 REVENUE

2010 2011 2012 EXPENSES

2012

Individual Donations

REVENUE EXPENSES

$3,000,000

$6,000,000

$9,000,000

$15,000,000

$12,000,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial

Search

41% 9%

Social Media Referral

2010 2012

IT/Tech 2010 2012

22%

Other

General/Admin 2010 2012

29%

28%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


New England Center for Investigative Reporting TYPE  NATIONAL INVESTIGATIVE

LAUNCH 2009

TARGET MARKET NEW ENGLAND

FULL TIME EMPLOYEES 4

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010

Earned Revenue

44%

REVENUE EXPENSES

51%

Foundation Funding 2011

58% 34%

REVENUE

2010 2011* 2012 EXPENSES 8%

2012 REVENUE

Individual Donations

5%

EXPENSES

$100,000

* No revenue data reported for 2011.

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

50%

60%

70%

80%

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 55% 1%

Search Social Media Referral

2010 2012

IT/Tech 2010 2012

26%

Other General/Admin 2010 2012

29%

18%

Direct

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%


ProPublica TYPE  NATIONAL INVESTIGATIVE

LAUNCH 2008

TARGET MARKET NATIONAL

FULL TIME EMPLOYEES 43

Revenue and Expenses 2010–2012

Revenue Composition 2010–2012

2010 REVENUE

Foundation Funding

20%

EXPENSES

19%

2011

18%

REVENUE

2010 2011 2012 EXPENSES 82%

2012

81% 80%

Individual Donations

REVENUE EXPENSES

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$12,000,000

$10,000,000

Expenditures 2010 vs 2012

Website Referral Sources 2012

Editorial 2010 2012

32%

Search

IT/Tech 2010

30% 10%

Social Media Referral

2012

General/Admin 2010

28% 29%

Other Direct

2012

Marketing/Development 2010 2012

K N I G H T F O U N D AT I O N.ORG 10%

20%

30%

40%

50%

60%

70%

80%


Nonprofit Sustainability Datasheets