City Limits TYPE LOCAL NEWS
LAUNCH 2010
TARGET MARKET NEW YORK CITY
FULL TIME EMPLOYEES 3
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 REVENUE 74%
24%
EXPENSES 27%
73% 81%
2011
19%
REVENUE
2010 2011 2012
2%
EXPENSES
Foundation Funding Earned Revenue
2012 REVENUE
Individual Donations
EXPENSES
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 2010
Search
55%
2012
IT/Tech 8%
Social Media Referral
7%
Other
2010 2012
General/Admin 2010
30%
Direct
2012
29%
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG
5%
10%
15%
20%
25%
30%
35%
The Lens TYPE LOCAL NEWS
LAUNCH 2009
TARGET MARKET NEW ORLEANS
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012 Individual Donations
4% 4%
FULL TIME EMPLOYEES 11
2010 REVENUE
Earned Revenue
EXPENSES
Foundation Funding
2011
10% 1%
REVENUE
2010 2011 2012 EXPENSES 99%
2012 REVENUE
86%
EXPENSES 96%
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 33%
Search 27%
Social Media Referral
2010 2012
IT/Tech 2010 2012
15%
Other
General/Admin 2010 2012
29%
25%
Direct Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 20%
40%
60%
80%
100%
MinnPost TYPE LOCAL NEWS
LAUNCH 2007
TARGET MARKET MINNESOTA
FULL TIME EMPLOYEES 17
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 REVENUE 20%
Foundation Funding
EXPENSES
21%
38% 35%
2011
36% 34%
REVENUE
2010 2011 2012 EXPENSES 30%
Individual Donations
44%
Earned Revenue
2012 REVENUE EXPENSES
42%
$500,000
$1,000,000
$2,000,000
$1,500,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 42%
Search
2010 2012
9%
Social Media Referral
IT/Tech 2010 2012
21%
Other
General/Admin 2010 2012
29%
28%
Direct Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
New Haven Independent TYPE LOCAL NEWS
LAUNCH 2005
TARGET MARKET CONNECTICUT
FULL TIME EMPLOYEES 6
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
10%
EXPENSES
8% 30%
5%
27%
REVENUE
2011
18%
Individual Donations
REVENUE
2010 2011 2012 EXPENSES 77%
2012 REVENUE
65%
Foundation Funding
60%
EXPENSES
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 22%
Search
2010 2012
IT/Tech 2010
15%
Social Media Referral
2012
General/Admin 6%
2010
Other 2012
29%
57%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 20%
40%
60%
80%
100%
Oakland Local TYPE LOCAL NEWS
LAUNCH 2009
TARGET MARKET OAKLAND
FULL TIME EMPLOYEES 3
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
36%
EXPENSES
51% 59%
5% 1%
REVENUE
39%
Foundation Funding 2011
94%
REVENUE
2010 2011 2012 EXPENSES
2012
Individual Donations
10% 5%
REVENUE EXPENSES
$50,000
$100,000
$200,000
$150,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 47%
Search
2010 2012
13%
Social Media Referral
IT/Tech 2010 2012
15%
Other
General/Admin 2010 2012
29%
25%
Direct Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 20%
40%
60%
80%
100%
The Rapidian TYPE LOCAL NEWS
LAUNCH 2009
TARGET MARKET GRAND RAPIDS
FULL TIME EMPLOYEES 2.4
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 53%
5%
REVENUE EXPENSES
13% 87%
Foundation Funding
100%
2011 REVENUE
2010 2011 2012 EXPENSES
2012 42%
Individual Donations Earned Revenue
REVENUE EXPENSES
$30,000
$60,000
$90,000
$120,000
$150,000
60%
80%
100%
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 35%
Search
2010 2012
29%
Social Media Referral
IT/Tech 2010 2012
12%
Other
General/Admin 2010 2012
29%
24%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 20%
40%
St. Louis Beacon TYPE LOCAL NEWS
LAUNCH 2008
TARGET MARKET ST. LOUIS
FULL TIME EMPLOYEES 18
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 19%
29%
22%
Earned Revenue
REVENUE EXPENSES
28%
Foundation Funding
3% 2%
2011 REVENUE
2010 2011 2012 EXPENSES 95% 43%
2012 59%
Individual Donations
REVENUE EXPENSES
$1,000,000
$3,000,000
$4,000,000
$5,000,000
Expenditures 2010 vs 2012
Website Referral Sources 2012 Search
35%
$2,000,000
Editorial 2010 2012
15%
Social Media Referral
IT/Tech 2010 2012
General/Admin 19%
Other
2010 2012
29%
31%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
Voice of San Diego TYPE LOCAL NEWS
LAUNCH 2005
TARGET MARKET SAN DIEGO
FULL TIME EMPLOYEES 11
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
13%
REVENUE EXPENSES
17%
38%
Foundation Funding
43%
15%
2011
42%
REVENUE
2010 2011 2012 EXPENSES 43%
2012
40% 49%
REVENUE
Individual Donations
EXPENSES
$300,000
$600,000
$900,000
$1,500,000
$1,200,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 36% 7%
Search
2010
Social Media Referral
2012
IT/Tech 2010 2012
25%
Other
General/Admin 2010 2012
29%
32%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
FCIR TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2010
TARGET MARKET FLORIDA
FULL TIME EMPLOYEES 3
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
24%
2%
5%
Individual Donations
REVENUE EXPENSES: NO DATA
2011 REVENUE
2010 2011 2012 EXPENSES
5%
Foundation Funding
100%
2012 REVENUE
93%
EXPENSES
71%
$30,000
$90,000
$150,000
$120,000
Expenditures 2010 vs 2012
Website Referral Sources 2012 Social Media Referral
37%
$60,000
Editorial 2010: NO DATA
13%
Other
2012
IT/Tech 2010: NO DATA 2012
General/Admin 24%
Direct
2010: NO DATA 2012
29%
26%
Search
Marketing/Development 2010: NO DATA 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
I-News at Rocky Mountain PBS TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2009
TARGET MARKET COLORADO
FULL TIME EMPLOYEES 5
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
16%
REVENUE EXPENSES
7%
2011 REVENUE
2010 2011 2012 EXPENSES
Foundation Funding
100%
2012 REVENUE
93%
EXPENSES
84%
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 71% 5% 4%
Search
2010
Social Media Referral
2012
Other
IT/Tech 2010 2012
General/Admin 20%
Direct
2010 2012
29%
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
NJ Spotlight TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2010
TARGET MARKET NEW JERSEY
FULL TIME EMPLOYEES 8
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
29%
REVENUE EXPENSES
35% 6%
Individual Donations
4%
2011 REVENUE
2010 2011 2012 EXPENSES
Foundation Funding
90%
2012 REVENUE
65%
EXPENSES
71%
$200,000
$400,000
$600,000
$,1000,000
$800,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial
Search
29% 11%
Social Media Referral
2010 2012
IT/Tech 2010 2012
28%
Other
General/Admin 2010 2012
29%
32%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
Texas Tribune TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2009
TARGET MARKET TEXAS
FULL TIME EMPLOYEES 33
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
48%
REVENUE
19% EXPENSES
41% 30%
16%
Foundation Funding 2011
23%
REVENUE
2010 2011 2012 EXPENSES 47%
2012 43%
Individual Donations 33%
REVENUE EXPENSES
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
30%
40%
50%
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial
Search
52%
2010 2012
17%
Social Media Referral
IT/Tech 2010 2012
7%
Other
General/Admin 2010 2012
29%
24%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG
10%
20%
VTDigger TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2009
TARGET MARKET VERMONT
FULL TIME EMPLOYEES 6
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
42%
REVENUE EXPENSES
22% 8%
51%
34%
Foundation Funding 2011
59%
REVENUE
2010 2011 2012 EXPENSES 33%
2012 27%
Individual Donations
REVENUE EXPENSES
24%
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 16% 39%
Social Media Referral
2010
Search
2012
IT/Tech 2010
20%
Other
2012
General/Admin 2010
25%
Direct
2012
29%
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
Wisconsin Watch TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2009
TARGET MARKET WISCONSIN
FULL TIME EMPLOYEES 4
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
8%
REVENUE
2% EXPENSES
24%
4%
6%
90%
72%
Foundation Funding
90%
2011 REVENUE
4%
2010 2011 2012 EXPENSES
2012
Individual Donations
REVENUE EXPENSES
$100,000
$200,000
$300,000
$400,000
$500,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 60%
Search 4%
Social Media Referral
2010: NO DATA 2012
IT/Tech 2010: NO DATA
12%
Other
2012
General/Admin 2010: NO DATA
24%
Direct
2012
29%
Marketing/Development 2010: NO DATA 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
Wyofile TYPE STATE GOVERNMENT & POLITICS
LAUNCH 2008
TARGET MARKET WYOMING
FULL TIME EMPLOYEES 3
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 1%
7%
22%
Earned Revenue
REVENUE
Individual Donations
EXPENSES
2011
35%
REVENUE
2010 2011 2012 EXPENSES 65%
Foundation Funding
2012 REVENUE
78%
EXPENSES
92%
$50,000
$100,000
$150,000
$200,000
$300,000
$250,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial
Search
37%
2010 2012
IT/Tech 2010
27%
Social Media Referral
2012
General/Admin 2010
29%
1% 35%
2012
Other Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
Center for Investigative Reporting TYPE NATIONAL INVESTIGATIVE
LAUNCH 1977
TARGET MARKET NAITONAL
FULL TIME EMPLOYEES 73
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
4% 69% 6%
27%
7%
REVENUE EXPENSES
87%
Foundation Funding
3% 2% 95%
2011 REVENUE
2010 2011 2012 EXPENSES
2012
Individual Donations
REVENUE EXPENSES
$3,000,000
$6,000,000
$9,000,000
$15,000,000
$12,000,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial
Search
41% 9%
Social Media Referral
2010 2012
IT/Tech 2010 2012
22%
Other
General/Admin 2010 2012
29%
28%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%
New England Center for Investigative Reporting TYPE NATIONAL INVESTIGATIVE
LAUNCH 2009
TARGET MARKET NEW ENGLAND
FULL TIME EMPLOYEES 4
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
44%
REVENUE EXPENSES
51%
Foundation Funding 2011
58% 34%
REVENUE
2010 2011* 2012 EXPENSES 8%
2012 REVENUE
Individual Donations
5%
EXPENSES
$100,000
* No revenue data reported for 2011.
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
50%
60%
70%
80%
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 55% 1%
Search Social Media Referral
2010 2012
IT/Tech 2010 2012
26%
Other General/Admin 2010 2012
29%
18%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
ProPublica TYPE NATIONAL INVESTIGATIVE
LAUNCH 2008
TARGET MARKET NATIONAL
FULL TIME EMPLOYEES 43
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010 REVENUE
Foundation Funding
20%
EXPENSES
19%
2011
18%
REVENUE
2010 2011 2012 EXPENSES 82%
2012
81% 80%
Individual Donations
REVENUE EXPENSES
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$12,000,000
$10,000,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial 2010 2012
32%
Search
IT/Tech 2010
30% 10%
Social Media Referral
2012
General/Admin 2010
28% 29%
Other Direct
2012
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%