The Value of Strategic Development in Digital Marketing Digital marketing is a key method to gain brand exposure and bring clients in at a lower cost than traditional marketing methods. Additionally, it helps increase top line revenue, instill trust in your customer base, and reinforce brand values. In a culture that’s not just connected to the internet on an hourly basis but also wholly intertwined with it at the highest of levels, the value of digital marketing can’t be ignored. Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution. First, it’s important to define what a digital strategy is: quite simply, it’s a series of actions that will help you achieve your goals using online marketing.
It goes without saying that consumers and businesses are always online. Understanding these audiences is reliant on your ability to reach them and observe their behavior on platforms where