Social Media Trends 2017 that will still work in 2018 Thank god, everything doesn’t change so quickly. Some social media changes that were a hit in 2017 will continue to work in 2018. While all SMM experts are scaring you regarding the social media trends that will dominate 2018, we give you a sigh of relief with some 2017 social media trends that will continue through 2018 and an infographic of 2018 social media trends. The irritating thing about social media is that it doesn’t stay the same for long. The strategies change, the platforms change, and you have to constantly be on top of the trends, app updates and consumer behavior changes. In July 2017, we covered the 4 trends that will dominate the future of Social Media Marketing. Some of the trends which we did predict will continue through 2018. While you will find a lot on the social media trends that are expected to keep you busy through 2018, we thought it will be a good thing to discuss the things that will stay the same. Generation Z replaces millenials Brands do not wish to focus on millenials any longer. Generation Z are the people born after 1995 and have become the most potential users as they have all the purchasing power. They will shape the direction of social media. One of the traits about Generation Z is that they get bored quickly and they are also difficult to please since they re resistant to advertising. It is a constant challenge to think of innovative ways with content marketing strategy to attract Generation Z. Individual interactions are in Brands are emphasizing on sending individual interactions on messaging platforms. Consumers prefer one-on-one interactions as brands have to put more thought and personalization in the messages. Rather than posting a generalized message to thousands of followers, brands are sending messages to consumers who are worth investing in. Videos, videos and more videos YouTube videos were popular once but these have gone to the next level with content in realtime. Facebook and Instagram live give a live streaing video option. The social media is obessesed with live video since its authentic and real. Just like the way people love real people talking about a brand (influencers), live videos are non salesy and appealing to the masses. Augmented Reality to get more real