SEO Misconceptions You Need to Stop Right Away With deluge of information available on the Internet, it can be hard to isolate the relevant data from the outdated one. You don’t want to spend hours optimizing a site only to realise that the tactics you used no longer works. Stop these SEO Practices listed below as they won’t do any good to your online presence. Just Create Content and Links will follow You need both content and backlinks. And you need to promote that content. Without content, what would you optimize for search engines? But content is just one part of ranking Puzzle. The problem with Phrase “Content is king” is that it’s too vague and many have come to understand this as creating tons of content and in the process turning content which is crap. By creating million words of content and spinning it repeatedly, you are not adding any value to the already crammed internet. It’s not just alone about the quantity of content. It’s a fallacy that adding more content to your website will help you achieve high rankings.
Good content should be about
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Quality
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Uniqueness and it should be
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Relevant - It must be informative, engaging, and helpful.
SEO is Only about links
There is NO need to stop focussing on links. But, you need to differentiate Good links from bad ones. I remember the statement by John Mueller that “webmasters should avoid trying to focus on link building.” John went on to add “We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps” Your site is not going to rank on content alone, but it’s also true that lack of links is not the only reason why your site is languishing on the second or third page. Broken links, Page load speed, comprehensiveness of your content are also contributing factors. It’s another matter that you can’t take links completely out of seo equation either. But more backlinks does not translate to high rankings.