10 SEO tips to drastically increase walk-ins to your restaurant When the Internet did not exist, restaurateurs heavily relied on word of mouth, print-media ads and walk-in traffic to make their restaurant or café run. But then came social media, smartphones and of course Google. Yes, Google is important. It accounts for more than 65% of search engine market share for restaurants. Given the high competition in this business, you need a SEO strategy for restaurants that ranks you on the top.
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1. Use descriptive titles Titles are important. Perhaps the most important part of your SEO strategy. Google uses the descriptive titles, which should be short and crisp, to display in the search results. It’s a good practice to include your location (this becomes even more important if you’re a franchise) and details of your restaurant (like cuisine, type). The title should be relevant to the content on the page. You must create unique content for your website to draw customers. Think of new ways to present your menu and use graphics that help customers recall the uniqueness of your brand. It doesn’t matter if you have a single location, multi-location or a nation-wise presence. If you create a wealth of unique content, search engines will favor you.
2. Create SEO-friendly meta description Meta descriptions are critical for getting top search engine results. These are small sentences or text that is provided beneath the title. The meta description should resonate well with the content of the page. Imagine if a user comes to your website reading the meta description and the content on the page reads something entirely different. It’s a good practice to include popular search terms in your meta description. For example, if you’re a Mexican restaurant in Sacramento, you might like to consider similar key phrases. Google rates pages that read well higher than the ones overstuffed with keywords.