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Concept 3

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Concept 1

Concept 1

Using elements that could be found in a home to convey the idea of comfort zone.

Using abstract shape to form new idea that stands for connection.

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Giving a character for brand image to enhance users’ memory for the brand.

Using geometric shapes with typographic solutions to experiment with logo concepts.

Concept 3 Sketches

In this round of sketches, I tried to do ypographic solutions, Iconic solutions, and typographic + Iconic solutions for the concept of community. All sketches were created to communicate the idea of a second home.

Concept 2— Refined Sketch

Community — A Second Home

In this round of sketches, I tried to do ypographic solutions, Iconic solutions, and typographic + Iconic solutions for the concept of community. All sketches were created to communicate the idea of a second home.

Complimentary concepts of fitting in a group of people.

A 3D looking m shaped door with highlighted walking in person. Abstract characters stands for different people gathering together.

Simple form of chair stands for comfort zone.

A 3D cube with M and S on both showing sides.

Abstract shapes forming an elephant character symbol.

Typographic solution of word myspace that has bold line went through. Geometrical shapes forming an abstract chicken character.

One line of alien cap stands for future concept.

Spilling coffee makes a good discussion concept.

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