Jenny Luk's Portfolio 2021 in Marketing, Design, and Events

PORTFOLIO jenny luk

EXECUTIVE SUMMARY ABOUT ME

Ta With a background in hospitality management, I am a passionate hotelier with a demonstrated history of working not only in events and marketing during my academia but also in business development at a corporate level. As a child, I have self-taught myself several Adobe tools and used mood boards that have led me to lead project initiatives in different areas of my life. The following timeline depicts 14 different projects I have either hosted or taken part in that I have created marketing collaterals for.

Being a people person and understanding what my viewers want, I have an eye for detail and a talent in design that can visualize a brand story fit for any consumer product. I view these skills as assets complimentary for more business opportunities.

1 Model United Nations Press Publication 2 HH Watch Group Social Media Promotion 3 Mannequin Challenge Video Production Plan 4 Night of Horology Marketing Plan 5 Restaurant Website Digital Marketing 6 EHL Introweek Events 7 Fête Universelle Events 8 EHL Introweek Events 9 Marriott International Concept Development 10 HITEC® Events 11 Junior Academy Events 12 SBP Business Report 13 @SoulChatsWithGi Instagram Content Design 14 @OmaiaSkinCare Instagram CRM & Partnerships

Table of Contents

TIMELINE OF 14 PROJECT INITIATIVES Model United Nations

Mannequin Challenge

EHL Introweek

EHL Introweek

4 days/conference

1 day

1 week

1 week

500 Participants

2684 students

391 participants

394 students

20 Press Members

33 committees

4 assistants

4 assistants

2013 - 2015

Dec 2016

Sept 2017

Feb 2018

Nov 2016

May 2017

September 2017

HH Watch Group

Night of Horology

FĂŞte Universelle

1 forum

& Innovations

1 evening

500 Participants

1 evening

3000 students

20 Press Members

120 students

& externals

EHL Board Members

HITECÂŽ

SBP

@SoulChatsWithGi

3 days

3 months

Ongoing

57 Exhibitors

150 page report

Weekly content

1000 Visitors

6 members

April 2019

July 2019

June 2020

July 2018

June 2019

July 2020

Present

Marriott International

EHL Junior Academy

@OmaiaSkinCare

Freelancer

6 months internship

2 weeks

5 months

& Indepedent

40 hotel concepts

2 supervisors

8 Campaigns

Business Owner

5 overseas travels

42 children

Activity: Model United Nations Roles: 2013 TAIMUN Press Assistant Journalist 2013 THIMUN Press Editor in Chief in Singapore 2014 TAIMUN Press Assistant Editor 2015 THIMUN Editor in Chief of Journalism 2015 TAIMUN Editor in Chief My high school is reputable for being the first school in the Taiwan to host this activity. We invite over 10 schools of 50 students each who would represent countries of different committees like WHO. Over the years, I have grown to lead a Press team of 20 members by hiring my own journalists, designers, and photographers. For each of the 4 conference days, a magazine edition must be published, printed, and delivered every morning.

MUN

1

PRESS PUBLICATION PRINT COLLATERAL

For each conference, we always partnered with a theme and I’ve led two campaigns in the past: 1. Cover Africa: One Net at a Time to end malaria 2. Blue Heart Project to stop human trafficking For these campaigns, I was the first student to ever redesign logos and market our campaigns on other merchandise gifts.

Project Detail: Magazine, logo, layout, print, merchandise gift designs including water bottle engraving, string bag design, USB stick, t-shirt, eBook.

Tool: Photoshop, InDesign, Illustrator

MUN

1

PRESS PUBLICATION PRINT CAMPAIGN

As mentioned, the campaigns were always addressed in each of our magazines. In my 5 years of MUN experience, I have published over 12 newspapers and magazines for the school.

Project Detail: Magazine, logo, layout, print, merchandise gift designs including water bottle engraving, string bag design, USB stick, t-shirt Tool: Photoshop, InDesign, Illustrator

MUN

1

PRESS PUBLICATION SDG CAMPAIGNS

Activity: Student Council Role: Committee Coordinator & Social Media Publicist — As the event host of Career Fair & Open Day, I created digital content for a Facebook page of 2.6K followers & promoting PR content.

Project Detail: Layout design for external marketing collateral for the HH Watch Group. The invitation demanded to have 2 quality EHL students to represent its conference. This advertisement on Facebook page generated dozens of applications within the first 30 minutes.

Tool: Photoshop

SO

2

HH WATCH GROUP OCIAL MEDIA PROMOTION

The Fondation de la Haute Horlogerie is pleased to invite you to its forum

AGE OF TRANSITIONS WEDNESDAY 9 NOVEMBER 2016 IMD, Lausanne 8.30 am Welcome Coffee 9 am - 1 pm 8th Forum de la Haute Horlogerie 1pm - 2.30 pm Lunch www.hhforum.org

Apply today 5 October 2016 before midnight!

CV and Motivational Letter Submit to: watch@ehl.ch

Activity: Student Council Role: Committee Coordinator Project Detail: The Student Council team’s role at school is to bridge communications between the students and the school. To gather the students together, we sought an opportunity to organise a 3-part Mannequin Challenge on campus. We invited the campus’s thirty committees and staged them where they normally work to not only showcase the EHL spirit but also show the world our beautiful campus. I assisted with video planning and worked with the Brosky Media team to freeze the entire school when video shots were being taken. I also promoted the event for all students and committees to take part. Click to watch Episode 1, Episode 2, and Episode 3.

Tool: Photoshop, Excel

MAN V

3

NNEQUIN CHALLENGE VIDEO PRODUCTION PLAN

Activity: Student Council Role: Head of Marketing About: With an abundance of EHL horologists, we invited industry leaders and Board members to discuss branding and digital disruptions. For this, we campaigned for two weeks through social media and limitied ticket sales to promote exclusivity.

Project Detail: Marketing plan for the production of brochures, banners, media content for Facebook and TVs, speech cards, and organizing interior decor. Watch the Night of Horology video here.

Tool: Adobe Illustrator, Photoshop, InDesign, Excel

N

4

NIGHT OF HOROLOGY MARKETING PLAN

Captivating Talks

Networking Aperitif & Dinner

Timepieces Exhibitions

PROGRAM

Vincent Perriard • The importance of a strong brand DNA. • HYT: the Hydromechanical watch

May 17th 18:30-22:00 Aula Ecole hôtelière de Lausanne

Antonio Carriero • The impact of the digital era on the watches distribution Luiggino Torrigiani • From Solar Impulse to Dominique Renaud: Pioneering disruptive innovations

Price 35 CHF (F&B card accepted) Student, alumni, faculty 50 CHF - Externals

A NIGHT OF

HOROLOGY & INNOVATIONS

Activity: Berceau des Sens Website Role: Marketing Assistant Project Details: Updated menu in French and English. Worked with the marketing team to streamline and select photos. Teamed up with sales team to ensure UX quality with a smooth booking platform access with the La Fourchette SAS partnership.

Please see the website here.

RE

5

ESTAURANT WEBSITE DIGITAL MARKETING

Activity: Student Orientation Week 2017 Role: Introweek Assistant Only 2 students are selected per semester to be the events coordinator for all new coming students. The role is to conduct onboarding process for new Bachelor, Masters, and Direct Entry students.

For the 391 students, the week consists of helping them get into uniform fitting, allocate dorm rooms, coordinate program classes, create partnerships for treasure hunt prizes, arrange Swiss boat or mountain excursions, and organize other activities like tours on campus and night life in town. The whole week requires an advanced 30-days of work to make this onboarding transition for new students smoother.

Please click to see the Introweek experience here.

6

EHL INTROWEEK EVENTS

Activity: Fête Universelle Role: Events Executive Project Detail: The event is a traditional annual event to celebrate the cultural diversity of EHL that provides an entire evening of performances and food including drinks. Over 60 booths of different countries are represnted by volunteer students. For each group of country members, they’re divided into different departments: Show, Food, Beverage, Decorations, Clean Up, and Set Up. As an executive, I recruited members to join the executive team, marketed the event through social media platforms, and controlled ticket sales with bar codes.

7

FÊTE UNIVERSELLE EVENTS

Though the entire event took over 2 months to create, the actual set-up took one entire day. Clean Up groups were tasked to transform the entire campus into a carnival by adding carpets, moving furniture while Decorations team set up their individual booths. On the other hand, both food and beverage teams are allocated to the kitchens with supplies they’ve ordered from us.

This annual event almost welcomes over 2000 students and external visitors. This is the biggest event I have ever hosted as it requires maximum security and attention to detail to cover our budgeted costs.

7

FÊTE UNIVERSELLE EVENTS

Activity: Student Orientation Week 2018 Role: Introweek Assistant As required to do a second Introweek, I hosted another group of 342 students along with three colleagues. My role was to train the two new selected Introweek Assistants to host the event. I proceeded to manage the student intakes’ Facebook group and created other marketing collateral to help ease parents’ worries of sending their children off.

Please click to see the Introweek experience here.

8

EHL INTROWEEK EVENTS

Activity: Mallorca HITEC for HFTPs My university gives students the a select amount of opportunities for educational travel based on interested topics. I was interested in technological disruptions and its impact on the hotel industry, so I applied for a competitive position to represent EHL in the Hospitality Industry Technology Exposition and Conference (HITEC) held in Mallorca.

This event included a competition of business plan pitches, 57 technology exhibitors that aims to improve client experience, and presentation coverage of different disruption topics by Hospitality Financial and Technology Professionals (HFTPs).

My role was to not only conduct check-in and check-outs of attendees but also network with industry professional where I met various CFOs and CTOs of tech giants.

9

HITEC® EVENTS

EH Activity: Student Council Role: Junior Assistant Over 2019 summer, I supervised two Youth Education Programmes, each week containing 41 students. This is a portfolio worth of CHF 1.3 million because many children are curious to explore their interests and see whether the hospitality industry is a good match to their personalities.

My role was to organize courses, teach classes, and organize evening activities to allow the kids to bond with each other. My excursions trips included: Swiss vineyard, lakeside picnic, and a hotel visit.

10

HL JUNIOR ACADEMY EVENTS

Activity: Marriott International Role: Design Development Operations Client Objective: Generate concept decks for each new build or renovation project. Pitch localized concept decks to property owners and stakeholders. Markup floor plans of owners’ designer team so that properties are in line with Marriott’s brands.

Tools: Powerpoint, Excel, Adobe Tools

MARRI C

11

IOTT INTERNATIONAL CONCEPT DEVELOPMENT

Activity: EHL Final Student Business Project (SBP) Role: Business Analyst, Report Designer Client Objective: Develop a new Swiss alcoholic beverage product for the Swiss population.

Project Detail: Scanning the competitive landscape of alcoholic products on the market, we had 10 interviews with industry experts, 1 beverage exhibition visit in UK, and 2 focus groups to verify a beverage concept with strong value propositions fit for our target market.

Tool: InDesign, Photoshop, Sketchup, Canvas, and other tools to generate infographics

STUDENT

12

T BUSINESS PROJECT BUSINESS REPORT

For our client, we dedicated half of the 105 page business report on the market overview, which included the market’s demand, supply, SWOT, and trends. Further details included the market’s best practices in packaging, design, promotion, distribution channels, pricing, and legal implication.

For the most critical part, our clients were also given the remaining half of the report on our business recommendations. We included proof of concept based on the concepts’ ingredients, marketing, and pricing.

Our final product launch presentation was praised for its creativity, which gained us full score on our presentation content and collateral.

STUDENT

12

T BUSINESS PROJECT BUSINESS REPORT

Client Objective: Create a community to encourage dialogue on the subject of Eating Disorder through social media content on @soulchatswithgi Instagram account.

Solution: Client creates content while I design patterned content based on four themes: – Podcast Series 5-10 minutes with subtitles – Guest Speakers’ Personal Stories in a carousel – Quotes: Meaning behind it – Recipe: Tips & tricks Tools Used: - Canvas - Photoshop - Mobile Apps: Miro, Later, Headliner, Snapseed

View Podcast

@

13

@SOULCHATSWITHGI INSTAGRAM CONTENT

View Recipe

View Quote

Client Objective: Create brand awareness of new Rose mist product by engaging influencers, creating partnerships & increasing followers count using the @OmaiaSkinCare Instagram account.

Solution: - Increase brand awareness: Created 4 video campaigns (ex: #MomsJustWannaHaveFun, #RoseWaterChristmas, #FitnessisBeauty), gifting mowith over 50 micro & macro influencers to do a video with our product.

- Increase followers: Partnered with salon professionals to do 4 Giveaway campaigns with big influencers.

Tools Used: - Splice - Canvas - My own data analytics

View Video

14

@OMAIASKINCARE CRM & PARTNERSHIPS

PORTFOLIO jenny luk