Issuu

IS THINKING MADE VISIBLE.”

— SAUL BASS

Hi!

I’m Jenny Kay, a design enthusiast with a broad range of experience spanning over 20 years in the dynamic world of graphic design.

Throughout my career, I’ve passionately cultivated the art of typography and design, embracing the elegance of simplicity and the depth of meaningful aesthetics.

My strength lies in consistently delivering design solutions that not only meet but exceed clients’ expectations.

I invite you to explore my portfolio pages, showcasing how my designs captivate the eye while providing successful solutions that resonate with modern sensibilities.

Welcome to a glimpse into some of my thinking. Enjoy!

CONTENT

/ branding / PAGES 3-42

/ digital design / PAGES 6-10

/ publication design / PAGES 11-24

/ surface design / PAGES 25-32 & 39

/ logo design / PAGES 33-34 & 41

/ print design / PAGES 35- 42

/ resume / PAGE 43

CLIENT: AVERY DENNISON / Product B2B

PROJECT: Brand Style Guide development

MY ROLE: Branding / Graphic design / Production Art

BRANDING

I was brought on-board to work directly with the Creative Director in the final stages of developing the new brand books which reflected a contemporary overall brand update across 5 global business units. This involved: brand exploration; developing content for the books; creating design templates; digital mood boards; internal branding; and designing a packaging system for a new line of medical products. >>

INSPIRATION MOODS BOARDS: I was responsible for conceptualization and execution of photography style exploration and recommendation for the updated brand guidelines for their RBIS (Retail Branding & Information Solutions) division.

REBRANDING INCLUDED design and implementation of easy-to-read information graphics for PowerPoint presentations.

CLIENT: AVERY DENNISON CONT.

CLIENT: SELF-PROMO / Health & Wellness - Relax Deeply & Meditation

PROJECT: E-mail campaigns

MY ROLE: Concept / Graphic Design / Digital Design / Copywriting

E-mail campaign topic : Self-regulation through deep relaxation & meditation

E-mail campaign topic: Awareness & goal-setting

E-mail campaign topic: Stress management & making conscious choices

CLIENT: SELF-PROMO / Health & Wellness - Meditation

PROJECT: Social media posts

MY ROLE: Digital design for post headers / Concept / Art Direction

CLIENT: THINKWELL GROUP / Global experience design & production agency

PROJECT: Annual project showcase magazine ReView | Issues nos. 2 & 3

MY ROLE: Lead Designer / Art Direction / Production Art

SAMPLE SPREADS:

Review Issue No. 3

WARNER BROS.

THE WORLD’S LARGEST

INDOOR THEME PARK

See pages 9-16

Review Issue No. 2

PROJECT NEWS

AROUND THE WORLD

See pages 17-22

PROJECT OBJECTIVE:

Evolve publication brand and design as an effective and powerful marketing tool.

KEY SOLUTION CONTRIBUTIONS:

• Present a broader range of capabilities information by adding a behind-the-scenes storytelling approach

• Typography: expanded use of styles, sizes and color

• Introduce use of subheads for readability and information organization

• Use of white space for greater impact and readability; use large, colorful images for layout blocking >>

CLIENT: THINKWELL GROUP CONT.

FUN FACTS

FRONT COVER: In this cover shot you’re actually looking up at the ceiling! These 2 astronauts are standing on a VERTICAL wall directly above a doorway that leads to a different area of the Richard Nixon Presidential Library & Museum

BACK COVER: Thinkwell’s creativity is part of their company culture. The spacious, multi-use employee kitchen features a huge mural by a local Highland Park Hot Rodder and artist.