Jennifer O'Neill portfolio

Jennifer O’Neill Art direction • Editorial & advertising design • Photography • Illustration 119 Acheson Blvd, Toronto, ON, M1C 3C4 • Tel: 647-534-8911 • Email: jennifer.oneill2012@gmail.com

PORTFOLIO

Professional Profile Art direction and design: Experience leading the editorial design of several business and tourism publications, as well as directing creative for advertising, magazines, websites, special supplements and newspapers.

Effective marketing communications: Have worked on behalf of a broad range of advertising clients to advise on visual identity and create well-targeted ads and promotional material.

Creative illustration and photography: Resourceful in finding art and artists to fit a need, while also creatively motivated and able to produce custom artwork and photography in-house.

On-time project management: Proven track record of co-ordinating creative teams to produce high quality work on time, whether the deadline is for a daily newspaper or an annual publication.

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Marketing/B2B Publishing Magazine layout Overview The Lloydmedia Inc, publications are designed to reach a multi-platform national readership across six marketing and B2B publications. Including these unique channels, direct marketing, contact management, payments business, equipment financing, treasury and financial operations.

Challenge To maintain the integrity of 36 monthly, bi-monthly and quarterly publications. Enhance editorial articles with relevant photos and artwork. Keep all publications current, both in appearance and content.

Solution Schedule, schedule, schedule! Organize a yearly schedule combining editorial, design, proofing, corrections and finalizing the publications to be sent to the printers. Follow up with the printer to get all publications to the mailing house. Produce and maintain up to date media kits, supportive promotional material and brand constancy throughout.

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

www.canadiantelematics.com | A Lloydmedia, Inc Publication

Issue 1 • 2015

The Insurance Issue • Are Canadians ready for UBI? • Mobile’s role in UBI • How Big Data is changing the face of auto insurance

• Special report: The connected car

PM40050803

Supplements • Specialty publications • e-book

Layout • Photography research Creative Management • Art Direction

Complimenting the print magazines are individual websites maintained by the editors, which includes current news feeds, the latest articles, archived issues and online supplement material. A digital version of the current magazines can also be viewed by searching Lloydmedia on www.issuu.com.

R IE EM UE PR ISS

The Bahamas Investor Magazine concept/design/layout/art direction Overview The Bahamas Investor is a business magazine from Etienne Dupuch Jr Publications Ltd, distributed to foreign investors and wealth management practitioners worldwide. Each issue offers a unique insight into the financial and business world of The Bahamas, combining industry analysis with human interest and lifestyle articles.

Challenge Develop a magazine to meet the financial community’s need for a publication that reflects the role of The Bahamas as an important international financial centre. The objective was to produce a publication that would appeal to investment, estate and tax planning professionals around the world.

Solution Create an original business magazine design that balances financial information and lifestyle aspiration of living in the islands, with use of colourful photography, graphs, illustrations and captivating layouts.

The publication was successfully created in 2006 and to mark the 5th anniversary was given a face-lift.

It remains the newest magazine in the Dupuch lineup of publications offering timely focused articles of interest to local and international high-net-worth investors and the professionals who serve them.

Published twice a year, in January and June, along with annual supplements on Island Living Real Estate, Legal Directory and Investor’s Resource Guide.

Layout • Photography direction

Website • e-book • Direction on digital creative

Layout • Photography

Complimenting the print magazine is the website thebahamasinvestor.com, which includes current news feeds, the latest articles, archived issues and online supplement material. A digital version of the current magazine can also be viewed.

Tourism Publishing Magazine/book layout Overview Like all businesses involved with the tourism market, with a vested interest in ensuring that visitors return again and again, the Dupuch publications are designed to sell The Bahamas as a premier destination. All publications show visitors there is more to see, do and buy then they have time for in one trip including, duty-free shopping, world class beaches and hotels, beautiful oceanfront real estate and offshore investment opportunities.

Challenge To maintain the integrity of 13 biannual and annual publications. Enhance editorial articles with relevant photos and artwork. Keep all publications current, both in appearance and content.

Solution Organization! Maintain a yearly schedule working from the issue planning, to story assignment, final edits, photo/image research, assigning freelance photo shoots or setting up our own photographers.

Production schedules including design, proofing, corrections, final sign-offs and finalizing publication to send to the printers. Guided the web developers to be consistant with the brand and publication guidelines and contents.

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Layout • Photography research Creative Management • Art Direction

Branding House advertising and supportive media kits Overview Build awareness, refresh brands and create new visual identities for corporate and advertising clients in publishing and tourism marketing.

Challenge To provide advice and art direction to publishers and advertisers to update well-established brands and create new ones that address current readership, marketing and advertising trends.

Solution Streamline, refresh and create. Helped publishers introduce new brands and titles while respecting traditions and building upon the strengths of their existing brands. Designed and created visual identities that include logos, mastheads, letterheads ads, media kits, business cards, press releases and advertising packages. Brand visual communications extended to sales support material.

In-house advertising

Media Kits

Designed and produced ads to run in complimentary publications as well as highlighted websites.

Created media kits for each publication, as well as cross platform supplements and special sections.

Event Marketing and Promotions Overview Connect with customers by providing exclusive coverage through individually planned events.

Challenge Open doors... offer exclusive opportunities to engage clients with key prospects. Promote and plan breakfast briefings, roundtables, seminars and workshops. Support the advertising team with creative direction and supplemental material to create a successful event.

Solution Create all cross-platform supporting material. Designed and generated promotional material from concept of in-house leave behinds to successional advertising leading up to the event with advertising, print/online mailing campaigns, promotional brochures and award guides.

Editorial roundtables offer magazine endorsement layouts and reprint material. Award guides were designed and distributed at the award ceremony and printed in complimentary magazine.

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For marketers who are trying to track their competitors’ digital marketing efforts, this session will also cover how the use of competitive intelligence in data-driven strategy can help them to stay ahead of the curve.

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Executive briefings

Seminar/workshop sponsorship

Creative directed to attract the clients best prospects, promoted under the corresponding magazine brand with print ads, online and print campaigns.

Create and market a range of seminars and workshops brochures sponsored by Lloydmedia publications. Directed to help readers connect with specific areas of expertise.

Award guide Editorial Roundtable Created as an in-depth feature in corresponding magazine with photos of participants and details of the roundtable sponsor.

KPMG with Payments Business magazine.

This 16 page supplement was created for Women in Payments annual awards ceremony. Responsible for creative, photo touch ups and quality control of ads supplied by outside agencies.

Advertising Overview Create impactful advertising to be effective in everything from a simple classified ad to a double page magazine ad for internationally recognized retailers like Cartier.

Challenge Win the confidence of local advertisers to have their advertising created by our in-house team rather than outside agencies. Support the advertising department with creative direction, design ads for client ranging from activity tour companies, large hotels and restaurants, local storefronts, brand name liquor companies (Bacardi and Absolut Vodka) and luxury retailers, like John Bull. Local advertisers are offered in-house design, photography, artwork and logo design as necessary.

Solution Offer fresh, clean layouts, suggest value-added promotions and cross-platform variety. Conceived and developed advertising formats and creative to accommodate every budget and consumer need from activities, to dining, to jewellery and watches, to hotels and off-shore banking and wealth management.

Sheraton Nassau Beach Resort and Casino John Bull This 52-page brochure was created to commemorate John Bull’s 75th Anniversary as a top luxury retailer in The Bahamas. All advertising was created in-house, with co-op support from the world’s leading jewellers like Cartier, Tiffany, Breitling, Rolex, along with gathering extra artwork and photographs to support editorial. Responsible for quality control for ads that were supplied by outside agencies.

Created a four page hotel information, printed for in-room book and as a stand-alone for use from the front desk and hotel concierge.

Supportive advertising was also created to promote restaurants, lounges and activity destinations that ran in other biannual publications.

Photography, Artwork and Freelance Photography Photos are taken with Nikon D300 and edited using camera RAW images, in Adobe CC Bridge and Photoshop. My photos range on the job at hand, focusing on composition, colour and connection.

Artwork Multi-medium artwork ranging from pen & ink, watercolour, acrylics to computer generated works using Adobe CC Illustrator and Photoshop.

Freelance Posters, photo research, community information pamphlets and t-shirt designs.

Editorial image • Used as a business section opener in Welcome Bahamas and the Bahamas Handbook.

Editorial images • Food and drink images, setup, lighting, photo arrangement and photography. Used in Welcome Bahamas, Dining and Entertainment Guide, and What-to-do Nassau/Freeport publications.

Editorial image • Setup, lighting, photo arrangement and photography.

Used in The Bahamas Investor, Welcome Bahamas and Bahamas Handbook.

Acrylic 36” x 60” • Commissioned for The Life Spa, in Nassau, The Bahamas.

ON THE MENU

DOUGHNUT VS. DONUT

INSID E G U ID E F OR EVENT P LA NNER S

However you choose to spell it, there’s a new treat in town Caption for Jelly Modern Doughnuts Caption for Jelly Modern Doughnuts

Black&White TRENDING

EVENT SPOTLIGHT: PAN AM PLANNERS KICK INTO ACTION

An age-old meeting sweetener – the box of doughnuts – is enjoying a sweet revival in Toronto as a wave of upscale, artisan bakeries takes up shop.

Sure, you can still find trendy cupcakes or fancy macaroons, but Toronto holds a special place for the humble doughnut – the Tiny Tom’s minidonuts served up every summer at the Canadian National Exhibition have been a crowd-pleaser for more than 50 years. Today’s new generation is catering to event planners in fun ways, from gourmet dessert tables to a portable mini-doughnut fryer, available for trade shows or promotions.

“I would have to say our most interesting donut would be our Blueberry Balsamic donut. It best represents Toronto because it’s familiar, yet also exciting and unexpected,” says Devin Connell, co-owner of Paulette’s Original Donuts and Chicken, a take-out shop and catering kitchen in Toronto’s east-end Leslieville.

Across town, Jelly Modern Doughnuts has opened a Toronto outpost on College Street, an import from western Canada’s bakery-café stars, Rita and Rosanne Tripathy. Jelly’s catering and

The Life AQuatic

Above: Chef Graham Bower, of Paulette’s Original Donuts and Chicken, and Michelle Delgado.

Photos: Jennifer O’Neill

Gummy bear, medium rare

DISCOVER NEW WATERFRONT VENUES

Toronto’s sweet display and flavour stylists Bucket & Whisk, are generating buzz for creative sweet tables that get people talking. A recent creation was this five-pound gummy bear carving station for the opening night party for the Canadian Special Event Show. “Believe us when we tell you, that no food is off the table - pun fully intended!” says Janice Cardinale, owner of The Idea Hunter, who produced the party and represents Bucket & Whisk for private events.

Neighbourhood matchmaking

Left: Gummy Bear Carving Station 34

Watercolour 11” x 17” • Illustrated for Welcome Bahamas, later used in What-to-do Nassau and Freeport.

seetorontonow.com/meetingplanners

Photo research and photography • For Ignite Magazine, Toronto Tourism.

E-WASTE ELECTRONIC WASTE

Keyboards and plastic casings are sent to a plastic recycler in Edmonton, AB for shredding and reuse into new products.

Trail Tacoma

Hard drives (shredded) and metal casings are sent to metal recyclers in Edmonton, AB and Tacoma, WA, along with cables and wires for copper recovery.

Laptop batteries are sent for recycling to Trail, BC.

Sparks

Circuit boards are sent to a processor in Sparks, NV for smelting to recover precious metals.

LCD screens are sent to a recycler in Columbus, OH who processes LCD glass for re-use.

UB V-D

FEST

A clean solution for a toxic problem.

E-waste, short for Electronic Waste, includes things like computers, electronic office equipment (fax machines, printers etc), entertainment devices (stereos, TVs, video game consoles etc), and cell phones. Components of these products may contain heavy metals and contaminants such as lead, cadmium, mercury, beryllium or brominated flame retardants which are known to cause severe negative health and environmental effects. It is important to discard of these items properly!

Sponsored by

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Digital collage • Created for The Bahamas Investor

Poster • Created for the Mount Lorne Volunteer Fire Department

T-shirt design • Created for Durham Poster • Created for the Mount Region V-dubfest. Illustration also Lorne Transformation Station used on festival trophies and posters.

Thank you for your time Jennifer O’Neill Art direction • Editorial & advertising design • Photography • Illustration 119 Acheson Blvd, Toronto, ON, M1C 3C4 • Tel: 647-534-8911 • Email: jennifer.oneill2012@gmail.com