Media Plan Example

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Secondary Target Audiences

Our third target audience is children ages 5-15.

Snap Shot Age: 5-15 Race: White Gender: Male or Female

They live in or within twenty miles of Cedar Falls and enjoy outdoor activities. Many have attended Hartman Reserve summer programs in the past or know friends who have. They are either homeschooled or attend a school in Cedar Falls. In addition, they are not yet involved in school-based extra-curricular activities.

Characteristics: Attend elementary or middle school in Cedar Falls Enjoy the outdoors Are not involved in after-school activities

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