Women’s Wear Daily
The New Consumer
Bite-sized Decadence
Drink Responsibly
Garden-tainment
Millennials are bigger than Baby Boomers, comprising an estimated 25% of the U.S. population . ** The Pew Research Center forecasts that by 2050, the USA will be 47% white, 39% Hispanic , 13% black and 9% Asian.* Young men (age 19-34) are spending $100 more than average on garden products.*** *The Pew Research Center ** Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever , 2013 *** NGA 2013 Survey
Younger consumers are more likely to make bold room choices such as incorporating wallpaper and bright color schemes. © 2014 Houzz Inc. Homeowners U sing Wallpapers by Age Group
Younger consumers are more likely to make bold room choices such as incorporating wallpaper and bright color schemes. Color Schemes by Age Group © 2014 Houzz Inc.
A shift from ‘outdoor kitchens’ to ‘outdoor entertainment centers’ Consumers are looking for: In 2015, U.S. demand for outdoor products expected to increase 4% to almost $7 billion . o Drop-in Color o Low-Maintenance Plants o Party -Ready Containers
33% 34% 36% 46% 76% 0% 10% 20% 30% 40% 50% 60% 70% 80% Add Pillows or Cushions String Lights Holiday Decorations Add Accessories Plant Flowers In what ways do you update your outdoor décor? Saber Grills Outdoor Living 2014
Tiny and easy- to - grow plants in bold containers bring nature inside the home.
• As of May 2014, half of the U.S. was at some level of drought. • 15% at extreme drought. • In some areas, more than 50% of the water is used outdoors on lawns and landscaping. Smart
watering solutions are in demand.
Bold, no fuss cacti & succulents
