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Jennifer Schaus & Associates GOV CON WEBINAR SERIES - 2017


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Join Us for A Series of Complimentary Webinars on various US Federal Government Contracting Topics. Presenters are industry experts sharing knowledge about the competitive government contracting sector. Find all of our Govt Contracting webinars (free download) at www.JenniferSchaus.com

Contact Us @ 2 0 2 – 3 6 5 – 0 5 9 8


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

ABOUT JENNIFER SCHAUS & ASSOCIATES: -

Based in downtown Washington, DC; A la carte services for Federal Contractors;

- Proposal Writing to GSA Schedules and Contract Administration, etc.; Deep bench of industry experts; -

Educational webinars;

Networking events and seminars;

WEBSITE: http://www.JenniferSchaus.com


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

ABOUT JENNIFER SCHAUS: -

Over 20 years in federal contracting; -

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Began career with D&B; Industry speaker and author;

Board Member: GovLish; NCMA; and NMIA.

Volunteer Mentor &/or Instructor: VA PTAP; CBP / VBOC; Capitol Post; 1776; Eastern Foundry, WIT; WDCEP and the Towson University Incubator.


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

ABOUT OUR SPEAKER Ali Paskun

www.JenniferSchaus.com


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

ABOUT ALI PASKUN: Education: BS, Communications, UMUC # Of Years in Govt Contracting: 30+ Position/Title: Owner/President: ABIL Solutions, LLC Phone: 443-987-6154 Email: ali@abilsolutions.com


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

ABOUT ABIL Solutions, LLC: - Founded in 2014 - Help small businesses expand and reach new potential customers - Support services in freelance writing, training, video production, and government contracting consulting - WEBSITE: http://www.abilsolutions.com


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

MAKING A STATEMENT WITH YOUR CAPABILITY STATEMENT FRIDAY, SEPTEMBER 15, 2017


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Capability Statement Defined • A marketing statement about your business that also describes its capabilities and skills • It promotes who you are and what you do • Helps to separate you from your competition • Should be no more than two pages in length • Create with graphics, pictures, themes, and value proposition in line with company branding


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Purpose of a Capability Statement • Introduction to new agencies or new potential teaming partners • Proof of past performance or other qualifications It will set your apart from your competitors • Part of some Government registration process registrations


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

• • • • •

www.JenniferSchaus.com

Information Included in the Capability Statement Core competencies and capabilities Differentiators Past performance Corporate data including industry codes Contact information


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Core Competencies and Capabilities • Brief introductory statements describing the company's core competencies • Tailored to the agency's or company’s specific needs, mission, or opportunity • Use keywords to demonstrate understanding


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Differentiators • Provide a clear value statement • Describes succinctly what makes you different from all your competitors • Lays the foundation for defining “why us and not them”


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Past Performance • List previous contracts and customers you have performed similar work for • Cite work performed first for the related agency, second for other federal agencies, and finally to commercial contracts • Include contact information for contract representatives if there is space


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Company Data • Describe the company history in one or two short sentences • List the size of the firm, revenue, and number of employees


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

Company Data • List Applicable Codes • • • • • •

DUNS and Cage Code Socio-economic status GSA Schedule Contract Number(s) NAICS Federal Contract Numbers State Contract Numbers

www.JenniferSchaus.com


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

Contact Information • Cite specific point of contact: • Name • Email address • Phone number

• Include URL for company website

www.JenniferSchaus.com


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Summary • A good quality capability statement is an important part of any marketing campaign • It reflects your company’s visual image • It is informative, focused, and concise • Use it to present an overview of the best offer you can present


Jennifer Schaus & Associates – GOV CON WEBINAR SERIES - 2017 - WASHINGTON DC

www.JenniferSchaus.com

Best Practices: • Clear, concise – to the point (limited verbiage); • One page • One main Cap Stmnt AND many opp/agency tailored; • Avail for download on company website; • Not a static document – update w company changes; • Capabilities, past-performance (priority) over set-aside


Jennifer Schaus & Associates

GOV CON WEBINAR SERIES - 2017

QUESTIONS? CONTACT OUR SPEAKER ALI PASKUN AT

443-987-6154

THANK YOU FOR ATTENDING!!

AND AT Ali@AbilSolutions.com

WWW.JENNIFERSCHAUS.COM

FED GOV CON - Making a statement with your capability statement  

Please join Jennifer Schaus & Associates every Wednesday in 2018 for a complimentary Wednesday series. For full audio of this presentation p...

FED GOV CON - Making a statement with your capability statement  

Please join Jennifer Schaus & Associates every Wednesday in 2018 for a complimentary Wednesday series. For full audio of this presentation p...

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