Lionbridge style guide feb 2013

Style Guide

Updated 15 February, 2013

Welcome to the Lionbridge Style Guide.

We’ve created this guide of basic Lionbridge elements to help all employees use and apply the Lionbridge brand consistently and appropriately.

Contents

I. The Lionbridge Logo A. Logo and Rules B. Logo Formats

4 4 5

II. Prohibited Use of the Logo

6

III. Other Lionbridge Logos

7

IV. Color Palettes A. Lionbridge Primary Colors B. Digital Palette

8 8 9

V. Typography

10

VI. Corporate Branding A. Business Cards B. Letterhead C. Email Signature

11 11 12 13

VII. About Lionbridge

14

VIII. Corporate Collateral

16

IX. Presentation Template

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I. The Lionbridge Logo A. Logo The Lionbridge logo is how we represent our company. It is an important corporate asset and should be used only in its approved forms. Download the approved Lionbridge logo here.

HEX: # E97F26

The official color of the Lionbridge logo is orange.

Do not alter the color of the logo (except in special circumstances, see page 5) Always use master artwork when placing the logo DO NOT create unique variations DO NOT type, re-color, or transform the logo shape yourself

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I. The Lionbridge Logo B. Logo Formats When using the logo, use the Orange colored version whenever possible. In the special circumstance where you are unable to see or read the orange logo (i.e., against a colored background), use the white version shown here.

Different situations call for different file formats. Use this guide as a reference for how to use available versions of the logo. .eps: print .jpg: digital mediums .png: digital mediums (this version has a transparent background)

Download the Lionbridge logo here.

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II. Prohibited Use of the Logo It is important that we maintain consistency in our use of the logo. Although sometimes tempting, DO NOT:

Alter the Lionbridge logo in any way Animate, color, rotate or apply special effects to the logo Use the old logo Combine elements of the old and new logos

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III. Other Lionbridge Logos The Lionbridge brand is made up of a collection of sub-brands (to identify our strategic business units). These sub-brands have their own logos that mirror the corporate brand. The same usage guidelines apply to these logos. ( See page 4.)

Download these other Lionbridge logos here.

Enterprise Crowdsourcing

Global Marketing Ops

7

IV. Color Palettes A. Primary Palette The corporate color system is made up of two parts, a primary palette and a digital palette. The primary palette is appropriate for corporate documents created with Microsoft Word applications.

Please use the exact colors as listed below. We’ve included color codes for all mediums.

ORANGE

HEX

PANTONE

RGB

CMYK

HSB

#E97F25

PMS 158 C

R: 233 G:127 B: 38

C: 5% M: 61% Y: 99% K: 0%

H: 0° S: 83% B: 91%

#3F66B0

PMS 7683 C

R: 63 G:102 B: 176

C: 82% M: 63% H: 218° S: 63% Y: 0% K: 0% B: 69%

#ACACAC

PMS 6 C

R: 172 G: 172 B: 172

C: 34% M: 27% H: 218° S: 0% Y: 28% K: 0% B: 67%

BLUE GRAY

If you’re not sure how to input color codes in Word, follow the instructions below using the RGB formulas.

1. Open the drop down color menu for whatever text or object you wish to change.

2. Choose “more options” 3. Click on the “custom” tab at the top of the pop up box 4. Select RGB from the color model drop down menu 5. Fill in the numbers according to the RGB code above (R-red, G-green, and B-blue).

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IV. Color Palettes B. Digital Palette The digital palette is reserved for mediums such as web pages, PowerPoints, videos, etc.

Please use the exact colors as listed below. We’ve included color codes for all mediums.

ORANGE MUSTARD ORANGE BURNT ORANGE BLUE

HEX

PANTONE

RGB

CMYK

HSB

#F68205

PMS 151 C

R: 246 G:130 B: 5

C: 0% M: 60% Y: 100% K: 0%

H: 31° S: 98% B: 96%

#FABB1F

PMS 1235 C

R: 250 G:187 B: 31

C: 2% M: 28% Y: 98% K: 0%

H: 43° S: 88% B: 98%

#D45527

PMS 717 C

R: 212 G: 85 B: 39

C: 12% M: 80% Y: 99% K: 2%

H: 16° S: 82% B: 83%

#00B5E6

PMS 306 C

R: 0 G:181 B: 230

C: 71% M: 7% Y: 2% K: 0%

H: 193° S: 100% B: 90%

#F0335E

PMS 191 C

R: 241 G: 51 B: 94

C: 0% M: 93% Y: 50% K: 0%

H: 346° S: 79% B: 95%

#F6F4F4

PMS 663 C

R: 246 G: 244 B: 244

C: 2% M: 2% Y: 2% K: 0%

H: 0° S: 1% B: 96%

#84BE3B

PMS 368 C

R: 132 G: 190 B: 59

C: 54% M: 3% Y: 100% K: 0%

H: 87° S: 69% B: 75%

RASPBERRY LIGHT GRAY GREEN 9

V. Typography The official fonts — to be used in any Lionbridge related material — are as follows:

For Print and Corporate Documents or Other Communications (MS-Word Font):

Corbel

Corbel

Corbel Italic

Corbel Bold

Corbel Bold Italic

For Web or Digital Mediums

Headers:

Sansation Light

Sansation Light

Body Copy:

Helvetica

Helvetica

Helvetica Black

Helvetica Light Condensed

If you work with creative mediums and/or Adobe Creative Suite and don’t have these fonts available, you can download them here.

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VI. Corporate Branding A. Business Cards New business card templates are being rolled out. Business cards will be issued ONLY when old supplies of old cards have been depleted.

Additional information on how to purchase cards will be distributed in a separate addendum to follow.

Examples of the new card design can be seen below:

First M. Last

First M. Last

Position

Position

1050 Winter Street Waltham, MA 02451

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

first.lastname@lionbridge.com

www.lionbridge.com

First M. Last

Global Marketing Ops

Position 1050 Winter Street Waltham, MA 02451 LinkdenIn first.lastname@lionbridge.com

First M. Last

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter www.lionbridge.com

Global Marketing Ops

Position 1050 Winter Street Waltham, MA 02451

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

first.lastname@lionbridge.com

www.lionbridge.com

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

1050 Winter Street Waltham, MA 02451 LinkedIn name first.lastname@lionbridge.com

First M. Last

First M. Last

Position

Position

www.lionbridge.com

Enterprise Crowdsourcing

1050 Winter Street Waltham, MA 02451

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

1050 Winter Street Waltham, MA 02451

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

flirst.lastname@lionbridge.com

www.lionbridge.com

first.lastname@lionbridge.com

www.lionbridge.com

First M. Last

First M. Last

Position

Position

1050 Winter Street Waltham, MA 02451 LinkedIn first.lastname@lionbridge.com

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

1050 Winter Street Waltham, MA 02451

www.lionbridge.com

first.lastname@lionbridge.com

LinkedIn

First M. Last Position

Enterprise Crowdsourcing

1050 Winter Street Waltham, MA 02451

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

first.lastname@lionbridge.com

www.lionbridge.com

First M. Last Position

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter www.lionbridge.com

LinkedIn

1050 Winter Street Waltham, MA 02451

w. xxx.xxx.xxxx m. xxx.xxx.xxxx tw. @twitter

first.lastname@lionbridge.com

www.lionbridge.com

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VI. Corporate Branding B. Letterhead Letterhead should be used for any corporate communication, customer correspondence and/or direct mail. Our new letterhead template can be downloaded here.

1050 Winter Street Waltham, MA 02451

P. 781.434.6000 F. 781.434.6034 www.lionbridge.com

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VI. Corporate Branding C. Email Signatures Below is an example of the approved Lionbridge email signature. This should be used by ALL employees. Aside from editing the contact information, DO NOT alter this signature in any way, including adding or changing colors, changing the font, adding promotional information, slogans, etc.

Please update your signature immediately.

Instructions on how to format and apply your signature can be found here.

First Last

Title, Department

Lionbridge Technologies, Inc 1050 Winter Street, Suite 2300, Waltham, MA 02451 w. xxx.xxx.xxxx | m. xxx.xxx.xxxx | tw. @twittername This icon links to the Global Customer Lifecycle video

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VII. About Lionbridge It is important that we describe our company consistently in our external communications. Use the following information when referencing Lionbridge and its businesses.

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.

Lionbridge Fast Facts + Founded: 1996 + Headquarters: Waltham, Massachusetts, United States + Employees: 4,500 + Locations: Solution Centers in 26 countries + Revenue: $457.1 million (2012) + NASDAQ: LIOX

About the Global Customer LifecycleTM The Global Customer LifecycleTM (GCL) is a Lionbridge framework that addresses the complexities our customers face in providing a seamless and compelling buying experience for their global customers. Using the GCL approach, our customers are able to gain market share and build loyalty in their international markets. You can read more about the GCL here.

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VII. About Lionbridge (2) About Lionbridge Enterprise Crowdsourcing

Lionbridge Enterprise Crowdsourcing (ECS) is a division of Lionbridge Technologies, Inc. (Nasdaq: LIOX), a $450 million provider of crowd-enabled globalization solutions. Lionbridge’s ECS division is dedicated to leading the next generation of outsourcing by leveraging its secure, enterprise-scale crowdsourcing model to help enterprises increase productivity, maximize workforce elasticity and reduce workforce costs. Its proprietary cloud-based technology platform provides an innovative and secure solution to manage the transformative workflows to quickly drive high-quality task results. This platform, combined with Lionbridge ECS’s global crowd of more than 100,000 educated, pre-qualified professionals, provides a robust crowdsourcing solution that offers optimal results for any business project. For more information, please visit www.thesmartcrowd.com.

About Lionbridge Global Marketing Operations

Lionbridge Global Marketing Operations (GMO) solutions enable the world’s top brands to adapt, manage, execute and optimize their digital marketing initiatives at every phase of the global customer lifecycle. GMO combines expertise in localization, digital operations and content marketing to improve customer engagement, increase efficiency, and reduce costs. We work with the world’s leading brands and their agencies, the most progressive start-ups, and everyone in-between to create and deliver lasting experiences in any language. Learn more by visiting www.globalmarketingops.com

About Lionbridge Life Sciences

Lionbridge Life Sciences is the leading provider of language services to medical device developers, pharmaceutical and biotechnology companies, and CROs. We specialize in high-quality translation, linguistic validation, and interpretation services in over 150 languages. Lionbridge Life Sciences clients benefit from our highly specialized network of medically trained linguists, operating in over 40 full-service solution centers across 26 countries. For more information, visit www.lionbridgelifesciences.com

About the Lionbridge Travel & Hospitality Practice

Lionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 100,000 in-market experts, we help companies manage and improve their global presence. Our dedicated travel and hospitality practice offers a range of services that include translation and localization, website localization, multicultural marketing, global web operations, global search marketing, and global social media. Travel and hospitality organizations rely on Lionbridge to increase their international market share, meet the needs of global travelers online and ensure the integrity of their global brands across all channels.

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VIII. Corporate Collateral The following corporate collateral templates are available:

Solution Brief Case Study White Paper Capabilities Sheet

If you need content put into a corporate template, please log a request through the Marketing Portal.

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IX. Presentation Template The corporate presentation template is available in PowerPoint’s new wide screen format (16:9). PowerPoint 2013 is standardizing on this format as its default setting.

This template includes a variety of slide layouts and a library of icons for your use. It also features a set of corporate overview slides. Choose the slides that work best for your presentation.

Important things to note: If printing full-page slides (one slide per sheet), select print option “Scale to Fit Paper” in the printer menu. All other printing options are standard.

If pasting traditional-sized slides into the template, items may shift and require adjustment.

The color and font palette in the new template has been pre-set for your convenience. Do not adjust these settings.

To download the PowerPoint template, click here.

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FOR MORE INFORMATION If you have questions or need information not covered here, please contact us via the Marketing Portal.