Sandy Liang inspired Fashion Advertisment Campaign

SANDY LIANG

Jenna Visage Advertising FA S M 2 1 0 B e t a n c o u r Spring 2018

Table of Contents Overview Story Mood Location

After a full night of going out, three friends bring the SOHO club scene to high tea for a twisted, grungy “Eloise, tea at the Plaza.”

Brand: Sandy Liang About: Liang is a American designer that started her label following her graduation from college. Through internships, she worked with some of the most coveted designers in the industry such as Jason Wu and Philip Lim. Her brand is self summarized to be “funny, girly, and happy� upholding a cool, downtown vibe with feminine and romantic overtones.

Goals: Dynamic camera angles with soft lighting from various interesting angles in diverse urban and natural settings to fit with the brand aesthetic of Liang.

Target Market:

Overview

S/S 2017

S/S 2018

F/W 2017

F/W 2018

Mood

Shot Angles

Location

Hair & Makeup

Schedule

Mock Ups

Mock Ups

Mock Ups

BTS

Final Ads

Final Ads

Final Ads

Mock Ups

Mock Ups

Mock Ups