BURNS GYM AGE WITH VITALITY™
A Proven Preventive Fitness & Wellbeing Solution — Now Ready for the United States
About us
Who we are
Burns Gym was founded by brothers Joe and Tony Burns, both fully qualified personal trainers. Tony also holds a BSc (Hons) in Sport, Fitness and Coaching. Together, they have been named Scotland’s Personal Trainers of the Year three times, recognized for their innovative approach and measurable impact in health and wellbeing.
What we do
Age With Vitality™ is more than live workouts. It is a comprehensive wellbeing platform tailored specifically for older adults in senior living and healthcare settings.
Key features include:
• Live interactive sessions delivered in kilts, with music, fun, and engagement - building community across multiple homes.
• Tailored workouts for all abilities - from bed-based exercises to cardiovascular training.
• On-demand content available anytime, enabling flexible access.
• Planning tools for activity directors - supporting both weekly group sessions and individual personcentered approaches.
• Fitness testing- measurement tracking progress in mobility, balance, and strength.
• Family engagement - relatives can join sessions during visits, exercising alongside loved ones.
the global Age with Vitality programme, is now embedded in hundreds of care homes across the UK and USA. It’s a powerful testament to how smart innovation can be inclusive, lifechanging, and a force for community connection.
By combining physical, cognitive, and social wellbeing, Age With Vitality™ offers a complete preventive solution.
Dr Liz Cameron C.B.E. Director and Chief Executive
Our track record in the UK
Delivering to over 350 care homes nationwide.
Trusted by major operators: HC-One, Care UK, Aria, Care Concern, Harbour Healthcare, Forest Healthcare.
Supported by the Scottish Government and Public Health Scotland.
Endorsed by Scotland’s Chief Medical Officer, Sir Gregor Smith, who personally attended a session and is a strong advocate of our work.
Ongoing research collaboration with the University of Strathclyde.
Proven Results
From a 12-month independent evaluation with North Lanarkshire Council:
50%
40%
20% reported improved mobility observed enhanced strength and balance reduction in falls
72% reported improved social interaction
80% reported improved mood and wellbeing
The United States context
• Each year, around 14 million Americans aged 65+ fall. Equal to 1 in 4 older adults [1].
• Falls are the leading cause of both fatal and non-fatal injuries in this age group [2].
• In 2021, falls led to 38,000 deaths and more than 3 million emergency department visits among older adults [2].
• By 2030, the annual cost of treating fall-related injuries in older adults is expected to exceed $101 billion [3].
• More than half of older adults who fall require hospital treatment, with an average cost of $18,658 per inpatient admission and $1,112 per ER visit [4].
• In 2020, non-fatal falls cost $80 billion (up from $50 billion in 2015). Of this, 67% was paid by Medicare, 4% by Medicaid, and 29% out-of-pocket by older adults and families [5].
• A single fall doubles the likelihood of falling again [6].
• Loneliness can increase the risk of early mortality by 26% [8].
• 14% of older adults on Medicare (Equivalent to 4 million) have limited social networks, costing an additional $1,608 per person each year — adding up to $6.7 billion in extra Medicare spending annually [8].
Exampl e Financial Impact for 100bed Nu rsing Home
• In a 100-bed home, around 25 residents typically fall each year (1 in 4 older adults) [1].
• With a 20% reduction, that’s 5 fewer falls annually.
Cost Savings
• If all 5 avoided falls required inpatient care: 5 × $18,658 = $93,290 saved.
• If ER only: 5 × $1,112 = $5,560 saved.
• In reality, a mix of both → $50,000–$75,000 annual savings per home.
Burns Gym addresses these challenges by improving mobility and reducing isolation, with evidence-backed results.
Journey to the United States
Introduced at Tartan Week, New York City
Delivered first US session at Carnegie House East, Manhattan Established Burns Gym LLC in Delaware
Current delivery in Illinois and Massachusetts
How We Work
We bring professional, evidence-based delivery with a partnership model tailored to operators and insurers alike:
• Reporting – regular updates on participation and outcomes
• Behavioural science – sessions are designed using established psychological theories to support adherence and long-term engagement
• Engagement – support for staff and leadership
• KPI setting – measurable goals reviewed with each client
• Ease of adoption – all that’s required is a screen and internet connection
Our Testimonials
“Burns Gym is a beacon of Scottish innovation, redefining fitness, and well-being for older adults on a global scale.
Trailblazers Joe and Tony Burns, founding partners of the Award-winning family business - Burns Gym. Both are passionate entrepreneurs committed to health and care excellence delivering live and on-demand virtual fitness solutions to nursing homes and assisted living facilities.Their journey is marked by bold ambition, outstanding delivery, and a deep-rooted dedication to people.
As active members of our Scottish coaching programme, their openness to learning and evidence-based, person-centred outcomes has fuelled impressive growth—transforming how care homes support physical and mental well-being.
Their flagship initiative, the global Age with Vitality programme, is now embedded in hundreds of care homes across the UK and USA. It’s a powerful testament to how smart innovation can be inclusive, life-changing, and a force for community connection.
Burns Gym leads with heart, impact, energy, and ambition, in their Scottish kilts proving that meaningful change begins with a bold idea and an unwavering commitment to improving lives. I wholeheartedly recommend their services. Burns Gym is transforming lives across the USA and beyond.”
Dr Liz Cameron C.B.E. Director and Chief Executive
“Burns Gym is doing truly incredible work in prevention across the life course, showing how health and wellbeing can be nurtured from early years through to later life. At a time when AI and technology are reshaping how we live and work, Burns Gym is delivering innovative, preventative solutions that keep people connected, active, and resilient.
What sets Burns Gym apart is the kindness and care they bring to every interaction. They have a deep understanding of population needs across local, regional, and national ecosystems, enabling them to influence infrastructures at a national level while staying rooted in community realities.
Their strong and intentional link to public health, combined with their multi-agency approach, aligns powerfully with the ambition of Scotland’s Population Health Framework, fostering collaboration across sectors to create healthier, fairer communities. Burns Gym exemplifies how compassion, innovation, and partnership can transform prevention from policy into practice.”
Manira Ahmad Chief Officer - Public Health
Scotland
“I became aware of Burns Gym through industry recommendation. What stood out particularly was their motivation for working within social care, the evidence and research they had used to build their service, and their own personal and professional motivation.
We introduced Burns Gym to Forest Healthcare in spring 2024. Their live sessions have been embraced by our activitiy teams and residents alike. Asking Joe and Tony to provide our ice breaker at our recent company conference was a reminder to us all of how much enjoyment and energy they bring to us all, and so well received. “
Amanda Scott Chief Executive Officer - Forest Healthcare
Why this matters to the United States
The US faces escalating costs from falls, inactivity, and loneliness in older adults. Age With Vitality™ is a proven preventive solution that:
• Improves mobility and reduces falls
• Builds social connection and belonging across communities
• Provides measurable ROI for insurers and operators
• Combines live delivery, on-demand resources, and family engagement for a complete wellbeing solution
Burns Gym is ready to bring this scalable, evidence-backed program — trusted across the UK — into the United States.
References
1. Centers for Disease Control and Prevention. Older Adult Falls Data. Found on the internet at https://www.cdc.gov/falls/data-research/index.html
2. CDC. About Older Adult Fall Prevention. Found on the internet at https://www.cdc.gov/falls/about/
3. Houry D, Florence C, Baldwin G, Stevens J, McClure R. The CDC Injury Center's response to the growing public health problem of falls among older adults. Am J Lifestyle Med. 2016 Jan-Feb; Found on the internet at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4681302/
4. Reider L, Falvey J, Okoye S, et al. Cost of U.S emergency department and inpatient visits for fall injuries in older adults. Injury. February 2024. Found on the internet at https://www.sciencedirect.com/science/article/abs/pii/S0020138323009166
5. Haddad YK, Miller GF, Kakara R, et al. Healthcare spending for non-fatal falls among older adults, USA Injury Prevention 2024;30:272-276.
6. CDC. Facts About Falls. Found on the internet at https://www.cdc.gov/falls/data-research/facts-stats/index.html
7. Paliwal Y, et al. Chronic Health Conditions as a Risk Factor for Falls among the Community-Dwelling US Older Adults: A Zero-Inflated Regression Modeling Approach. BioMed Research International. March 2017. Found on the internet at https://pubmed.ncbi.nlm.nih.gov/28459060/
8. J. Holt-Lunstad et al., ‘Loneliness and social isolation as risk factors for mortality: a meta-analytic review’, Perspectives on psychological science 10.2 (2015), pp. 227-237.
9. Flowers, L., Houser, A., Noel-Miller, C., Shaw, J., Bhattacharya, J., Schoemaker, L. and Farid, M., 2017. Medicare spends more on socially isolated older adults. Insight on the Issues 125. Washington, DC: AARP Public Policy Institute. Available at: https://www.aarp.org/ppi [Accessed 29 August 2025].