THE STUDENT LIFE M E D I A K I T 2 0 2 2 2 0 2 3 @TSLnews @thestudentlife @tslnews tsl.news
ABOUT US03 ADVERTISING INFORMATION05 BY THE NUMBERS04 PRICING06 CONTACT US11 TABLE OF CONTENTS 2022 - 2023 media kit
The thousands of Claremont students, faculty, and staff represent a diverse, educated community that is highly desirable to advertisers. There is no better place to advertise than TSL.
The Student Life is the oldest college newspaper in Southern California. Founded in 1889, it serves as the newspaper for the Claremont Colleges, a consortium of five liberal art colleges and two graduate schools. The Student Life has garnered various journalism and design awards and has been recognized by multiple institutions like the California News Publishers Association and the Los Angeles Press Club. With a prominent and active readership, TSL provides news coverage all year round.
03 About The Student Life (Photo:AnnaHorne•TheStudentLife) The Student Life business@tsl.news
The Student Life business@tsl.news 6,067 UNDERGRADUATE STUDENTS DISTRIBUTION & REACH THE STUDENT LIFE BY THE NUMBERS 04 2,646 GRADUATE STUDENTS 3,270 FACULTY MEMBERS AND STAFF 3,800+ followers fb.com/thestudentlife 2,800+ followers @TSLnews 15,000+ weekly visits tsl.news 4,900+ followers @tslnews A U D I E N C E M E D I A R E A C H 134 YEARS OF JOURNALISM (EST. 1889) 7 COLLEGES IN THE CLAREMONT CONSORTIUM 1,000 PRINT CIRCULATION ACROSS THE COLLEGES H I S T O R Y
socialmedia Every Friday, TSL lands in over 1,000 inboxes. Your ad could land with it. Promote your content directly to TSL’s engaged social media followers. newsletteradvertisement 05 Banner size: 340 x 340 pixels webadvertisement Place your brand on our website beside today's top stories. Your ad would be visible on every post and page, clickable to your website if you prefer. Ad size: 340 x 340 pixels 2022-23 ad options sponsoredcontent The Student Life is happy to provide a platform for our partners to tell the story of your business on our site. The Student Life business@tsl.news printadvertisement We offer color and black & white options in our popular, widelyread print edition released each Friday across the consortium. Prices and sizes vary Recent impressions on Instagram, our most-viewed platform, average at 4,800 impressions per post.
Size Black & white rate Color rate ________________________________________________________________________________________________________ Full (21.5"pagex10") 06 TSL reserves the right to refuse ads at editors' discretion. Accepted ads may be lightly edited for style. Every Friday morning during the semester, The Student Life circulates 1,000 copies of our print edition across the Claremont Colleges, and mails the newspaper to subscribers (parents, alumni, etc.) across the country. Printadpricing The Student Life business@tsl.news Half (10.75"(10.75"pagex10")Quarterpagex5.75")Eighthpage(5.75"x5.5")Businesscard(4"x2") $600$575Local & on-campus:National: $420$405Local & on-campus:National: $220$210Local & on-campus:National: $120$115Local & on-campus:National: $45$40Local & on-campus:National: $900$865Local & on-campus:National: $630$605Local & on-campus:National: $325$310Local & on-campus:National: $180$175Local & on-campus:National: $60$55Local & on-campus:National:
Views (duration not guaranteed) Price for web ad on tsl.news only Price for web ad + ad feature in weekly newsletters ____________________________________________________ 10,000 (less than 1 (around25,000week)2-3weeks)50,000(about3weeks)100,000(5-6weeks) 07 Newsletter features are $80 if purchased separately. TSL reserves the right to refuse ads at editors' discretion. Accepted ads may be lightly edited for style. Our website typically generates more than 15,000 views a week during the semester, with many viewers coming from the Claremont Colleges. Onlineadpricing The Student Life business@tsl.news Local & on-campus: $175 National: $180 Local & on-campus: $375 National: $390 Local & on-campus: $690 National: $720 Local & on-campus: $1150 National: $1200 Local & on-campus: $230 National: $240 Local & on-campus: $460 National: $480 Local & on-campus: $805 National: $840 Local & on-campus: $1325 National: $1380 *(one feature) *(two features) *(three features) *(five features)
One sponsored article on TSL's website is $1150 and will remain on the site for three months, clearly labeled as a paid, advertised post. Each additional sponsored article is $1000. Stories must be emailed at least 24 hours in advance and not exceed 800 words. TSL reserves the right to refuse sponsored content and to edit sponsored content for style 08 SPONSORED ARTICLES Sponsoredcontent The Student Life business@tsl.news
Socialmediaadpricing 09 INSTAGRAM STORIES One Instagram story is $70, and lasts 24 hours. Each additional story afterwards is $35 each One Instagram story created by a member of our design talent is $100, and lasts 24 hours. Each additional story afterwards is $60 each. Images must be emailed at least 24 hours in advance and be 1080px by 1920px (aspect ratio of 9:16). The Student Life business@tsl.news
10 FACEBOOK POSTS Facebook posts are written by you, cost $230 and stay up for 3 months Posts can include a link and up to one image You will be able to review any content before it is published. TWEETS Twitter tweets are $60 each and stay up for up to 3 months Tweets are renewable, and cost $45 to be reposted thereafter. Tweets are up to 280 characters and can include up to one link and one photo. You will be able to review any content before it is published. The Student Life business@tsl.news
Questions? Interested in placing an ad? Email us at business@tsl.news or fill out the form at tsl.news/advertise. We'd love to work with you. 11
