“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin
RONIN RIDING CLUB | BRAND STYLE GUIDEIntroductionRonin Riding Club was founded to make a positive impact in the lives of children, vets and the community as well as bringing motorcycle enthusiasts together in family atmosphere to enjoy riding.
Mission: Our mission is to raise funds for local children, veterans and their families who face urgent situations that critically affect their quality of life.
Vision: To grow a community of family-oriented motorcycle enthusiasts who will make a life-long, positive impact in the lives of individuals in our community through outreach and fundraising.
Core Values: Integrity, Reliability, Teamwork & Trust
Brand Statement: Positively Impacting Lives One Ride at a Time
RONIN RIDING CLUB
The Ronin Riding Club and Ronin Charities logo are differentiated by the text on the bottom rocker.
RONIN RIDING CLUB
When using the logos, there shall be no other graphic or text element that crowds or overlaps the logo borders or any part of the logo.
Do not stretch, warp or otherwise distort the logo. Do not add unapproved colors, drop shadows, glows, strokes or otherwise alter the logo in any way unless approved.
RONIN RIDING CLUB | BRAND STYLE GUIDE
The logos shall only be used in the Ronin Riding Club colors of Blue, Yellow, Black or White.
Lighter colored logos shall be used against dark colored backgrounds while darker colored logos are to be used against light gray or white backgrounds.
The full color logo shall be used only over a white background.
See examples to the right.
RONIN RIDING CLUBBLUE RGB 33, 51, 104 CMYK 100, 30, 90, 20 HEX 002F6C
GOLDENROD RGB 253, 183, 26 CMYK 0, 31, 98, 0 HEX FFB81C
WHITE RGB 255, 255, 255 CMYK 0, 0, 0, 0 HEX FFFFFF
The main colors used by Ronin Riding Club are Blue, Goldenrod, White & Black.
The complimentary colors of Light Gray and Red may also be used. Red is to be used as an accent color and to draw attenton to important text when needed.
BLACK
RGB 0, 0, 0 CMYK 75, 68, 67, 90 HEX 00000
LIGHT GRAY RGB 209, 211, 213 CMYK 17, 12, 12, 0 HEX D0D3D4
RED RGB 175, 39, 47 CMYK 22, 97, 83, 13 HEX AF272F
RONIN RIDING CLUB | BRAND STYLE GUIDEImagery used shall be family friendly and in good taste. Images of rides, charity events and other events are to be used.
Since Ronin is also a charitable organization, there shall be no photos in poor taste used. Examples include beer bottles littering the background of a gathering, flipping the bird at the camera or other style of photo which would not convey a responsible, familyfriendly charitable organization.
RONIN RIDING CLUB
239-710-0455 jen@thatonecreativestudio.com