Jenica Jeans Portfolio 2024

POR FOL O

Selected Works Jenica Jeans Brand & Campaign 2020Present

Hi, I am Jenica Jeans /Jé-ni-ka jé-ns/ And this is one step closer to get to know me.

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ABOUT ME

AIGN

My academic journey in philosophy, with a focus on applied ethics, might seem like an unconventional starting point for a career in marketing.

However, it has been a cornerstone in my professional development.

Studying philosophy taught me to look beyond the obvious, to question and understand the 'why' behind every concept.

In my role as a Brand and Campaign Specialist at Zenius Education, I apply these philosophical insights daily. The critical thinking and ethical frameworks I developed during my studies enable me to craft campaigns that are not just effective but also resonate with our audience on a deeper, more meaningful level. This unique perspective, rooted in my academic background, sets me apart in the industry.

The analytical skills and ethical considerations I honed in philosophy are now the bedrock of my marketing strategies.

BRAND & CAMPAIGN

BRAND & CAMPAIGN

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BRAND & CAMPAIGN

BRA

RESUME Education Universitas Gadjah Mada - Bachelor of Philosophy 2017-2021 GPA 3.54/4.00

Experiences Zenius Education Jan 2022 - Present Brand & Campaign Specialist Sabda Creative Oct 2021 - Dec 2021 Planner & Copywriter PT Trihita Mulya Nugraha Nov 2020 - Jun 2021 Copywriter Lead Pusat Studi Pancasila UGM Feb 2020 - Apr 2020 Project Manager Intern

Contacts jenicajeans@gmail.com www.linkedin.com/in/jenica-jeans

+6281329972472

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Brand Development

Creative Ideation

Integrated Marketing Strategy

Social Media Contents

Campaign Planning & Activation

Marketing Report & Analysis

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KONZEP

"Discovering the New Version of Me”

Vol.01

I played a key role in various parts, leading the creation of creative briefs, choosing topics, and the development of KONZEP’s identity.

Exploring some out-of-the-box marketing tools — something that can be enjoyed both online and offline. Something that really screams out 'Zenius Quality' in a fun, selfexplanatory way.

My role also involved managing the production process and creating communication plans for its launch as a relevant lead generation to our targeted market.

It's all about uncovering the deepest layers of self-identity and setting the path for personal growth.

An exciting part of my work was writing for the 'FOKUS' column. I got to write about how philosophy helps us understand ourselves!

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Vol.02

"Serba-Serbi University” Another baby of ours.

We're bringing it back to basics on how to make the right choices for yourself, especially when it comes to picking the right major.

It's like choosing what to bingewatch next but way more important.

Plus, real-life stories of 'oops' choices and how to bounce back, along with some brain-tickling articles on learning!

In this latest edition, I continued in my key role just like in Vol.01, playing a crucial part in shaping our content and strategy.

Since the edition focused on universities, majors, and tips for making the right choice, I crafted an article exploring the concepts of determinism vs. free will.

As a lead generation, KONZEP, successfully acquired over xxxx new leads and achieved an impressive xx% conversion rate from these new leads.

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TUTORS INTRODUCTION

In the latest tutor re-introduction campaign at Zenius, I took the lead in bringing some fresh vibes to our tutors.

My role extended to planning the communication plan and the visual moods reference. This campaign was not just visually striking, but also resonated with our audience on multiple levels and has been receiving very positive feedbacks from our audiences. Keeping it professional, yet totally cool.

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GRAND TRYOUT

In overseeing the Grand Tryout, was fully engaged in end-to-end preparations. Planned out the communication strategy, crafted a clear creative brief for marketing collaterals, and collaborated closely with the product team to ensure a smooth user journey.

Our strategic planning and execution yielded impressive results, attracting over 40,000 participants—a substantial xx% increase compared to the past two years of Grand Tryout.

Notably, our efforts also led to a significant xxx% reduction in the marketing budget per registrant, underscoring our team's adept resource management and campaign optimization skills.

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OFFLINE GATHERING

In my role as the team lead, I made sure everything ran smoothly both within our team and with external partners.

Internally, I ensured our tutors had what they needed to contribute effectively to the event. Externally, I worked closely with vendors, making sure they delivered exactly what we required, whether it was photo booths, refreshments, or exclusive merchandise.

I also handled the budget planning and ensured timely payments to vendors, ensuring a hassle-free financial process. At the same time, I organized the visual assets and the event schedules.

Despite the event having limited registration slots, I successfully attracted over 100+ alumni participants.

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KAMPUS 101

As part of this initiative, I took charge of planning the communication strategy and developed a creative brief for visual assets across multiple channels, including social media, blogs, community platforms, and in-app content.

Working closely with our blog writers, I ensured the regular update of the directory with 10+ articles each month, resulting in the accumulation of over 100 relevant articles to date. This continuous effort aimed at providing valuable and up-to-date information for our audience.

The lead generation efforts stemming from this initiative proved highly effective, resulting in the acquisition of xxxx new leads and an impressive xx% conversion rate, showcasing the impact of our strategic approach to content dissemination and engagement.

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BACK TO SCHOOL

#BikinCerdasBeneran - 2023 Captures our commitment to helping students achieve their full potential and given the latest government regulations, including initiatives like Kurikulum Merdeka and the comprehensive scholastic test SNBT—#BikinCerdasBeneran conveys the message that by building solid fundamental skills, we can explore any career path and genuinely become experts.

I contributed to formulating the message, developing the creative brief, and creating visual assets across various channels, including social media, blogs, and in-app platforms.

Additionally, I organized activation activities, such as encouraging User Generated Content (UGC) and coordinating offline gatherings with alumni.

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BACK TO SCHOOL

#GANTICARABELAJAR - 2022 I contributed in shaping the central message collaboratively with the team. This involved carefully outlining a detailed creative brief that covered visual references and the tone of copywriting for marketing collaterals. These channels included social media, blog, revamped website, in-app features, community engagement, and the creation of a TV commercial.

The core message we aimed to convey was a guide on how to adopt a fresh approach to learning with Zenius, ensuring that students could stay connected with their friends and pursue their hobbies.

By aligning the campaign with these essential aspects, we offered to provide students with practical insights for a more effective and engaging learning experience.

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ICELAND VODKA

I took a lead role in preparing pitch deck materials for Iceland Vodka when they were a potential client. This involved creating content pillars, developing campaign ideas, formulating a comprehensive creative brief, and crafting compelling copywriting for both visuals and captions.

The goal was to present a cohesive and persuasive pitch that not only showcased our understanding of the brand but also demonstrated our strategic approach to content creation and campaign execution.

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FORMULA ORAL CARE

While working with Formula Oral Care, I took charge of planning monthly content schedules and brainstorming campaign ideas. I crafted engaging copy for visuals and captions to enhance their online presence.

Each month, I provided detailed reports, including engagement and impression data, along with a comprehensive analysis addressing challenges and proposing strategies for better results. This approach aimed at fostering transparency and continuous improvement in the effectiveness of our campaigns.

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NOBL LIGHTING

I led the monthly planning for content ideations and coordinating regular photoshoots to showcase their products. I played a key role in developing monthly themes and educational content, ensuring a unified message.

I also focused on crafting clear and informative product descriptions through well-described copywriting. This comprehensive approach aimed to consistently present NOBL Lighting in an engaging and informative manner as a luxury brand.

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CONTENTS & CAMPAIGNS

I managed a team of copywriters and designers, I guided the creative brief for campaigns, ads, and social media contents.

Additionally, I established and maintained a consistent language and tone for various marketing activities, ensuring alignment with the brand identity across all communication platforms.

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OFFLINE ACTIVATIONS

I was responsible for organizing both internal and external offline activities, handling partnerships for various collaborations, including art projects.

I guided and hosted the proceedings to ensure a smooth and engaging experience for attendees.

Additionally, I a prepared the creative brief for necessary marketing collaterals for the event day.

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FREELANCE

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MARKET RESEARCH

My expertise lies in conducting thorough market research across diverse sectors. In my recent work, I dived into the market for chateaus with wineries and vineyards in Maryland, The United States.

This comprehensive study included competitor analysis, providing valuable insights into staffing requirements. I also conducted an in-depth exploration of the Total Accessible Market (TAM), offering detailed insights into potential revenue streams and opportunities for market penetration.

In addition to this, I crafted strategic recommendations, focusing on potential strategic partnerships and effective marketing strategies to enhance market positioning and overall success.

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COMPETITIVE ANALYSIS

I specialize in conducting comprehensive competitive analyses, thoroughly examining various aspects of competitors within a given market.

This involves deep analysis of market positioning, a thorough understanding of the competitor's business model, an assessment of growth rates, the details of product portfolios, the performance of SEO, social media, and marketplace, and comprehensive strategic recommendations.

In my recent work, I applied these analytical skills to a health and wellness brand, placing particular emphasis on enhancing their marketplace performance.

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LITERATURE REVIEW

I review existing literature resources to establish a strong fundamental for the research. Utilizing AI, specifically Chat GPT, as a supplementary tool.

I explored it from both supportive and contradictory perspectives to gain a deeper and more comprehensive understanding of the root causes of the identified problems.

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OFFLINE/ONLINE MODERATOR

I took on the role of a moderator and relevant expert, leading a talk show on a cultural platform.

In my recent project with At America, a cultural platform representing the United States, I facilitated discussions centered around the crucial topics of diversity and the promotion of equal access for everyone.

Through this role, I contributed to fostering insightful conversations that aimed to broaden perspectives and promote inclusivity within the community.

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LET’S BUILD SOMETHING THAT PEOPLE LOVE, NOT SOMETHING THAT PEOPLE JUST (HMM) KINDA LIKE. jenicajeans@gmail.com