A N O R T H AC R E D E V E L O P M E N T
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Aerial view of The Broadway (CGI)
Overlooking The Cullinan buildings and central streetscape at dusk (CGI)
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A vibrant new residential quarter steeped in iconic architecture and a revival of Art Deco design, The Broadway beckons all to shop, eat, work and live in immaculate style. Housed within six individual buildings in the heart of Westminster, the stunning apartments epitomise contemporary cool and offer a fresh and exciting brand of city living. The views from the heights of The Broadway are exquisite and before now, never been seen. Panoramas of London’s splendour fill the spacious rooms with colour and verve. Here, above the capital, you’ll find the very best in urban living where indulgences are met and modern lifestyles thrive.
A NEW PERSPECTIVE ON CONTEMPORARY LIVING
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Overlooking the central streetscape at dusk (CGI)
THE NEW CITY QUARTER
In SW1, six new towers form a modern-day masterpiece, epitomising innovative British design and making up London’s latest prime address. The towers are comprised of 258 luxury apartments including a collection of penthouses, sophisticated office space and, at ground level, a myriad of retail outlets and restaurants. Alive with activity around a central plaza, beautifully crafted outdoor spaces unfold at the doorstep of boutiques and busy cafés. The Broadway delivers a fresh perspective on city living, from the sensational vistas across the capital to its five-star facilities and a seamless service. Here, you can impress in the private meeting room, unwind in the spa, shop the latest fashions or simply
LONDON’S LATEST PRIME ADDRESS
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take in the awe-inspiring views.
Cullinan Penthouse (CGI)
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A spacious living and dining room at garden level (CGI)
LOCATION
Nestled between the city of
Sitting at its core, The Broadway
London and the royal borough
provides contemporary and
of Kensington and Chelsea,
design-led living spaces that have
Westminster is home to the city’s
been created with the discerning
most well-known attractions
city dweller in mind. Drink in the
including the Houses of Parliament,
sensational views across a skyline
Buckingham Palace, Westminster
of new and old or step out from
Abbey and Big Ben. Combining
this vibrant destination into an
historic sites and some of the
exciting world of British culture,
world’s oldest institutions
spirit and class. A short walk
with luscious parks, renowned
through St James’s Park, with
restaurants, shops, galleries and
views of Buckingham Palace
theatres, Westminster offers
across ponds and swimming
a prestigious backdrop to life
swans, is the grandeur of Mayfair.
in the capital.
Over the bridge to the east lies the cultural heartbeat of London - the South Bank. There is everything you need here to indulge every whim and demand.
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THE HOME OF BRITISH HISTORY AND LOCAL SPIRIT
DESIGN
approach to design, The Broadway is characterised by its distinctive form, intelligent spaces, sumptuous 18
materials and contemporary colour touches both indoors and out. Inspired by neighbouring Art Deco buildings, the striking façades of the six towers allude to a past glamour whilst every exquisite residence that sits behind them exudes a perfectly timeless style. Arranged in pairs and by colour palette, the towers showcase their own version of the diamond-shaped signature window and specific features to match. The finest quality in craftmanship and architectural style has been applied to every detail. From elegant aspect lines to calming interiors warmed by natural highlights of marble and oak, The Broadway is designed to elevate everyday city life. A legacy project that will be cherished for generations, The Broadway is a lifestyle quarter like no other.
A DESIGN LEGACY FOR GENERATIONS TO COME
Built with an uncompromising
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A spacious living and dining room in a three bedroom apartment (CGI)
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A Broadway Penthouse Terrace (CGI)
VIEWS
THE BROADWAY COLLECTIONS: PANORAMAS OF SPLENDOUR
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While its architecture will be considered iconic for generations, it is the views from The Broadway that will be forever remembered. For this reason, the apartments have been divided into “The Collections” - categorised by their outlook rather than by building or by style. Across each of the towers, there are six different perspectives to be celebrated and enjoyed. So, whether you prefer to immerse yourself in British pomp and pageantry, gaze across blossoming treetops or over Parliament to the skyline beyond, you can choose your dream apartment based on your favourite London view.
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A spacious living and dining room in a five bedroom Cullinan East Apartment (CGI)
Buckingham Palace
Big Ben
Royal Parks
Botanical
Westminster
Penthouses
Your front row seat to the Royal Family
With a classic scene of one of London’s
With panoramas filled by the lush
High above the activity of the piazza
From your sanctuary high above, watch
With some select apartments offering
and all of its fanfare. Sip your afternoon
most famous landmarks, the Houses
greenery of St James’s Park, Green Park,
below, take your time to enjoy the unique
the bustle of Westminster as Londoners
360-degree views from stunning terraces,
tea during the Changing of the Guards or
of Parliament’s iconic clock tower, this
and Hyde Park further still, this collection
public art and beautiful landscaped
walk, shop, eat and laugh in the city’s
this collection is for those who want
be a part of the magnificent processions
collection provides views towards
is named after the eight royal parks in
greenery that perfectly decorate the
historic streets. With incredible views
it all. From Buckingham Palace to St
as they make their way down The
Big Ben. Throw your curtains open
the city. Lose yourself among the natural
spaces between the majestic buildings
of the Houses of Parliament and some
James’s Park, across Mayfair to Big Ben,
Mall -this collection of apartments
each morning and drink in the history
world of these ancient recreational
at The Broadway.
of the capital’s most iconic buildings,
the London Eye and the breadth of
offers the most regal of The Broadway
of Great Britain during a sumptuous
spaces dotted throughout the cityscape.
both old and new, this collection
Westminster, indulge in a vista of true
perspectives.
breakfast or brunch.
celebrates Britain’s past, present
extravagance as the world plays out
and future.
beneath you.
RESIDENCES
EXQUISITE RESIDENCES WITH EVERLASTING STYLE
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The Broadway’s towers offer a
Equipped with the very best of
choice of one to five-bedroom
lifestyle services and amenities,
luxury apartments and penthouses,
The Broadway elevates London
located on the fourth floor and
living to new heights. Residents
above to overlook the capital.
have access to private landscaped
Select duplex penthouses offer
gardens, a spa, fitness club with
impressive 6-metre ceiling heights
a 25-metre swimming pool and
in the living rooms and exclusive
vitality pool, a games room,
rooftop terraces. There are
screening room, library and a
bronze aluminium window frames,
meeting room. A concierge service
stunning marble accents and
is available at all hours of the day
engineered oak floors with zoned
to book travel, theatre tickets or
under-floor heating. Exquisitely
restaurants, and arrange everything
designed kitchens with state-of-
from dry cleaning to a continual
the-art appliances, highly-specified
supply of fresh flowers. Offering
bathrooms with Corian baths,
unparalleled splendour and ease,
glazed shower screens and anti-
these residents-only facilities make
mist mirrors, collectively add to
this the ultimate city address.
the exceptional comfort of these beautifully curated properties.
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Immerse yourself among lavish interiors and amenities as London bustles below and allow The Broadway to indulge you.
A spacious living and dining room in a three bedroom apartment (CGI)
SHOP/EAT/WORK/PLAY
With a pedestrianised plaza and touches of greenery throughout, this convivial destination is an idyllic place to eat, shop and connect with others. The central streetscape serves as the focal point of the neighbourhood, of retail, cafes and restaurants, this is an exciting public realm to be enjoyed now and far into the future.
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A PLACE TO EAT, SHOP, WORK AND PLAY
surrounded by a curated collection
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THE SPECIFICATION
The Design
The Residences
The Interiors
The Amenities
The Commercial
The Location
• Six mixed-use towers inspired by
• 258 one- to five-bedroom luxury
• Calming interiors of exceptional
• Entrance lobby with 24hr security
• 117,000 sq ft of office space
The Broadway is set in the heart
Art Deco architecture and luxury modern living • Striking façades with diamondshaped oversized windows representative of Sancy, Cullinan and Paragon diamonds, after which the buildings are named • Towers arranged in pairs and by their internal colour palette 28
apartments, including penthouses • Located on the fourth floor and above to offer sensational views over the capital • Six different views to be enjoyed. “The Collections” include Buckingham Palace, Westminster, Royal Parks, The Penthouses, Big Ben and Botanical
quality
and concierge
• Exquisitely designed functional kitchens with state-of-the-art appliances and Italian marble worktops
• Private meeting room
• Highly-specified bathrooms with Corian baths and basins, anti-mist mirrors, glazed shower screens and marble throughout
• In-house spa and wellness facilities include:
– Sancy East and West buildings –light palette
• Spacious fitted wardrobes in bedrooms and entrance halls
– Cullinan East and West buildings –mid palette
• Zoned under-floor heating in principal rooms
– Paragon East and West buildings –dark palette
• Comfort cooling in principal rooms • Engineered oak flooring throughout
• World-class amenities
• Screening room • Games room
The Retail
of Westminster, London’s most historic and buzzing borough with British heritage buildings, luscious green spaces, high-street shops and cutting-edge restaurants.
• 27,000 sq ft of retail space
– 25m heated indoor swimming pool – Vitality pool and steam room – Fully-equipped gym with the latest fitness technology – Two separate personal training studios
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BROUGHT TO YOU BY NORTHACRE 30
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Northacre is a super-prime property
We believe that a home is far more
developer guided by a passion for
than just its four walls. It is the
heritage and a love for exceptional
foundation from which to craft an
design. For over 30 years, our team
extraordinary life. From aspirational
of experts and craftsmen have
locations and bespoke amenities
combined traditional techniques
to carefully considered design,
with modern innovation to create
we put as much focus in to how
exquisite residences in the heart
a home can elevate the everyday
of London.
as we do to its elegance and style. We are committed to excellence and it is our passionate attention to the minutiae of detail and a unique approach to craftsmanship and design that is, and always has been, The Northacre Way. www.northacre.com
A typical bathroom (CGI)